Mike Tyson, a former world-famous heavyweight boxer, sued Australia's famous "King of Culture" clothing sales company, accusing them of using his portrait to sell T-shirts without permission, demanding that the sales be stopped and an apology for compensation.
On Friday, the description of the document filed by Tyson's lawyers in federal court in New South Wales, Australia, read: "Mike Tyson, who is internationally recognized for his misleading and deceptive conduct, has filed a lawsuit against the King of Culture clothing sales company. ”
The controversial boxer claimed that the clothing sales company sold a series of T-shirts with Tyson's heads like "Mike Tyson," "Iron Mike" and "Thunderbolt Kid" without his approval. In fact, since 2010, Tyson has owned its own international trademark of "Mike Tyson".
The King of Culture Clothing Sales Company advertised Tyson-related when selling these types of clothing, which were sold on the company's website along with other official merchandise, and Tyson claimed that their sales conveyed the message that The King of Culture Company was approved or sponsored by Tyson, but this was not the case.
Tyson has said that under the Australian Consumer Law, this amounts to misleading and deceptive behavior, and that The King of Culture has made false and misleading information.
Most of the clothing Tyson mentions is still sold on the King of Culture clothing sales website, and although Tyson's legal team has sent countless letters of cessation of sales to the company, it has still not helped.
Tyson is seeking damages to reputation, banning The King of Culture from selling related merchandise and demanding all profits from sellers selling offending clothing.
At present, the reporter has contacted the King of Culture Clothing Company to comment on the matter, but Tyson's legal representative confirmed that the King of Culture Company will not make any statement at this stage.