The "Tadao Ando: Challenge" exhibition triggered a national exhibition boom, the "Bund Maple Trail" that turned "one year old" opened the first BFC Bund Music Season, and yuyuan Garden transformed into a "national tide block" in 400 years... A series of colorful exhibitions and consumption activities recently launched by the Dayu Garden Area of Huangpu District have helped Shanghai's "May 5th Shopping Festival" and "June 6Th Nightlife Festival", showing the wonderful life of the Bund and Yuyuan Garden areas, and a "new highland" of Shanghai culture, art, fashion and entertainment has begun to take shape.
150,000 people "punched in" Tadao Ando's exhibition
On June 6, Tadao Ando, the world's great architect tadao Ando, concluded his first large-scale museum-level retrospective exhibition in China, "Tadao Ando: Challenge", at fosun Art Center in the BFC Bund Financial Center in Shanghai.
Since its launch in March, the exhibition has triggered a national exhibition boom, with celebrities and hipsters punching in, and the number of visitors has exceeded 150,000.
Three-storey oversized exhibition space, immersive exhibition experience, reproduction of classic works, exquisite architectural models, detailed design manuscripts... "Tadao Ando: Challenge" Panorama presents Tadao Ando's architectural legendary life, injecting gentle and powerful architectural power into the busy city.
"Bund Maple Trail" reproduces the hottest night market
The river view is the neighbor, and the music is the companion. From June 5th, BFC, which has a wonderful river view of the Bund, invited the hipsters with artistic atmosphere to start their musical journey together. As the main stage area of the BFC Bund Music Season, BFC North Plaza presents wonderful performances of different music genres such as Chinese original pop music, rock music, hip hop music, and street dance in different periods. In addition to the weekend regular performances, BFC also specially gathered strawberry music festivals, MDSK music festivals and popular singers from China's new rap to perform special performances, through the collision of different musical elements, generating a new "chemical reaction", inspiring music and bringing immersive music experience.
During the event, BFC will create an immersive nightlife atmosphere through the creative matching of fashion, art, music, food and other elements, present an outdoor multi-stage music performance area, launch theme activities such as music performances, theme markets, singer competitions, bar night economy, etc., interpret the six major nightlife formats of "night shopping, night food, night tour, night entertainment, night show, and night reading" from multiple angles, and create a "singing Bund" to meet the diversified night consumption needs of citizens.
In addition to the music main stage area located in the North Plaza, the BFC Bund Music Season also set up a special sky terrace party to awaken consumers' summer enthusiasm. From June 12 to June 13, BFC will work with the popular contestants of the "Creation Camp" to bring the first offline performance of new songs, including fan benefits such as new song premieres and autographs, so that singers and participants can harvest unforgettable memories.
During the "June 6 Nightlife Festival" last year, the "Bund Maple Trail" came into being, and was selected into the "National Cultural Tourism "Net Red Punch Card" TOP20 Value Recommendation List with quality activities and high popularity, becoming the only cultural tourism Net Red Punch Card in Shanghai. During this year's "June 6 Nightlife Festival", the "Bund Maple Trail" version 2.0 is newly upgraded, gathering seven major attractions such as street culture, pet community, flower organic, fashion bars, performing arts activities, world food and terrace parties, etc., and gathers more than 110 Shanghai Internet celebrity brands to join every week, attracting electric music buses, Sprite Coke, Tsingtao Beer, Alps and other brand pop-up stores to settle in.
400 years of national tide neighborhood play like this
As a famous cultural and commercial landmark in Shanghai, Yuyuan Mall takes "For a better life , Because of you , Pass on love " as the theme of this year's shopping festival, gives full play to the advantages of Yuyuan Garden's characteristic scenes, transforms the 400-year-old garden into a "National Tide Block", and creates a series of wonderful garden activities such as "National Tide Drama Festival" and "5.20 Night • Square 100-person Chinese Wedding Experience", creating a comprehensive consumption experience such as eating, traveling, shopping and entertainment, and promoting the overall recovery of consumption. According to statistics, in May this year, the passenger flow of Yuyuan Mall increased by 102% year-on-year, and retail sales increased by 102% year-on-year.
"Yuli Twenty-Way" is the cultural and commercial IP that Yuyuan Mall will focus on creating in 2021, exploring the new connotation of "Twenty-Way" solar term culture in modern urban civilization through the forms of passing on customs, listening to new sounds, tasting delicious food, and enjoying music scenes. Recently, Yuyuan Mall specially designed the "Yuli Twenty-Huang Lixia" special topic, a group of exquisite and elegant cheongsam blockbusters, the classic scenes in the park "Green Wave Corridor", "Sea Pear Garden" and "Jiuqu Bridge" and the long-established Liyun Pavilion, Old Temple, Yayi, Yongqing Wig and other brands, through the "Lixia" festival has been skillfully integrated, so that the festival culture combined with business has a new expression.
Image courtesy of Dong Tianye photo bfc
Column Editor-in-Chief: Tang Ye Text Editor: Tang Ye Title Image Source: Shangguan Photography Infographic Photo Editor: Xiang Jianying
Source: Author: Tang Ye