On October 22nd, the first series of theme salon activities of the Game Theory Research Center of BIGC Beijing International Game Innovation Conference was held at the Communication University of China. Wang Yefei, deputy director of the Propaganda Department of the Beijing Municipal CPC Committee and director of the Beijing Municipal Press and Publication Bureau, Ding Hui, deputy director of the Publishing Department of the Propaganda Department of the Beijing Municipal CPC Committee, Zhang Yijun, first vice chairman of the China Audiovisual and Digital Publishing Association, Tang Jiajun, secretary general of the Game Working Committee of the China Audiovisual and Digital Publishing Association, Li Zhong, deputy secretary of the Party Committee of the Communication University of China, Huang Xinyuan, dean of the School of Animation and Art of the Communication University of China, Zhang Zhaogong, director of the Game Department of the School of Animation and Art of the Communication University of China, and Sun Jiashan, deputy secretary of the Youth League Committee and associate researcher of the China Academy of Arts, Professor of Tsinghua University School of Journalism, Executive Director of Tsinghua University New Media Research Center Shen Yang and representatives of game companies attended the event.
At the event site, Professor Shenyang shared Tsinghua University's "2021 Meta-universe Research Report", which introduced the concept of meta-universe and the relevant content of the meta-universe industry at home and abroad.
Subsequently, Nan Shan, an expert of Tencent Interactive Entertainment Business Group and Tencent Game Academy, Duan Zhiyun, vice president of Robles, Xie Chenghong, chairman of Layabox, Hu Sen, founder of MetaApp, Long Zhiyong, deputy general manager of Alibaba Cloud Game Division, and Zhu Guozheng, deputy general manager of Alibaba Cloud Game Division, as representatives of pioneer enterprises exploring metaversms, shared their experiences in the process of relevant theoretical research and their views on the future development trend of metaversms from the aspects of metaverse concept, current status and future prospects.
Nanshan, an expert of Tencent Interactive Entertainment Business Group and Tencent Game Academy
Nanshan: Focusing on strengths and development is more important than enjoying the "meta-universe" itself
Nanshan, an expert from Tencent Interactive Entertainment Business Group and Tencent Game Academy, mentioned in the roundtable that for the development of Chinese games, the most important thing is not only to pay attention to the metaverse itself, but also to pay attention to each step of the path in the middle, not just to imagine the image of the metacosm after 30 years or 50 years: "We have to think, in the process of exploring the metacosm, do we Chinese game companies have the opportunity to represent China's industry image, represent China's entire economic height, and represent the position of China's future science and technology." Grab an edge at every step. From an industrial point of view, this will be a more important development. ”
Robles Vice President Duan Zhiyun
Duan Zhiyun: Be more forward-looking, so that the game becomes the "leader" of the new generation
As a representative of the pioneer enterprises in the field of meta-universe, Duan Zhiyun, vice president of Robles, also elaborated his views at the scene: "We must be a little forward-looking when we do the Internet. In the past process of technological development, the development of hardware or infrastructure is always ahead of the application, a new era, a new industry opportunity before the arrival, it will certainly be the first popularization in the application or content, games, digital content is usually a precursor to a new generation of user applications. ”
Layabox Chairman Xie Chenghong
Xie Chenghong: Expand the "latecomer advantage" for the "latecomers" and start from a new starting point to a higher level
"China, as a latecomer, wants to expand its latecomer advantage, and we can start from a new starting point to a higher level." Layabox Chairman Xie Chenghong said that when the meta-universe makes the game a new type of business, an emerging field, China's game companies and related industries will likely be at the forefront of the stage, through the coordinated promotion of all parties can make the concept of "meta-universe" in the future game field healthy and orderly development.
MetaApp founder Hussen
Hussen: When productivity "enters" the metacosm, the virtual world will appear closed-loop
MetaApp founder Hu Sen took sandbox games as an example and elaborated on his views on the metaverse: "In the game world, users can create (produce) and consume at the same time, if the metaverse is regarded as an industry, the earliest thing that can close the loop is the game, and there will be more possibilities in the future." Hussen said that once the productivity enters the metaverse, the user's daily design and consumption can form a corresponding closed loop. Relatively high consumption such as the purchase of furniture and cars will also form a large closed loop in the virtual world.
Zhu Guozheng, deputy general manager of Alibaba's cloud gaming business unit
Zhu Guozheng: Let creation become "focused" and use Chinese culture to "moisturize" the game
Zhu Guozheng, deputy general manager of Alibaba's cloud gaming business unit, put forward his point of view with the newly released service platform "Yuanjing" as the starting point: "Our vision is to make creation focused and accelerate the future. If the metacosm is a topic we're exploring about the future, then having creative focus is one of our biggest visions right now. Zhu Guozheng said that from the metaverse, "extraction" and "output" are the two biggest propositions in the current development, extracting all the perceptions of behavior in what is being done, and output refers to the support and contribution to society through technology from the perspective of culture and industry. "The universality of the game is very important, and we should further integrate Chinese culture into the product, so that the silent embodiment of Chinese culture is more effective."
Sun Jiashan, deputy secretary of the Youth League Committee and associate researcher of the China Academy of Arts
Sun Jiashan: Pay attention to the "value" itself to ensure the healthy and orderly development of the industry
As a representative of the academic field, Sun Jiashan, deputy secretary of the Youth League Committee and associate researcher of the China Academy of Arts, believes that in the development process of the meta-universe, it will also encounter new problems such as value ethics and virtual space control, which need to be further regulated by supervision: "When the real space meets the virtual space, in addition to paying attention to the changes brought about by technological development, it is necessary to pay more attention to the significance of 'value' itself, and to incorporate orderly policy supervision into it to ensure the healthy and orderly development of the industry." ”
In order to implement the spirit of the notice of the State Press and Publication Administration, under the guidance of the Propaganda Department of the Beijing Municipal Party Committee, Chinese University, Beijing Normal University, China Academy of Arts, and Communication University of China jointly initiated the establishment of the Game Theory Research Center, in the future, the Game Theory Research Center will focus on the social problems of games under the leadership of the four major universities, explore practical and effective solutions, explore the social value of games, and promote the healthy development of the game industry. Through scientific theories to assist the production and publicity of games, game companies can avoid detours, show the positive value of games, and lay the foundation for the healthy development of the game industry.
Source: Beijing International Game Innovation Conference