On April 16, the Agricultural Product Quality and Safety Center of the Ministry of Agriculture and Rural Affairs issued an announcement that 220 products met the requirements for the collection and registration of the "National Famous, Special, and Excellent New Agricultural Products" directory, officially included in the "National Famous, Special, and Excellent New Agricultural Products" directory, and issued a national certificate of famous, special, and new agricultural products.
11 brands of agricultural products in our province, such as Ningdu pepper, Nanfeng honey orange, Taihe black chicken, and Dongxiang flower pork, are on the list.
It is understood that the collection and registration of the national directory of famous and excellent new agricultural products began in 2018, and the directory is divided into planting, animal husbandry and fisheries. The Agricultural Product Quality and Safety Center of the Ministry of Agriculture and Rural Affairs shall, in accordance with the requirements of the "Specification for the Collection and Registration of the National Directory of Famous, Special and Excellent New Agricultural Products", publish the directory after the procedures of self-declaration, formal review, expert review, and publicity of various localities, and issue a national certificate of new agricultural products for the selected agricultural products.
Selected products can be marked on the product packaging with the words "National Famous And Excellent New Agricultural Products" to further improve the brand recognition and influence of agricultural products.
In the first batch of certified brands of "Ganpo Genuine Products" not long ago, "Taihe Black Chicken" is also listed among them.
So, as the "Taihe Wuji" in the "Jiangxi Three Chickens", what is the unknown brand history?
A thousand-year-old legend that gives a beautiful value to the product
According to legend, Tai and Black Chicken are the incarnations of the White Phoenix Fairy. At that time, the immortal Lü Dongbin and other "eight immortals" traveled to Wushan, coinciding with the Chongyang Festival, everywhere dangui wafted incense, golden chrysanthemums bloomed, a peaceful scene, they took the xing to wushan, drank wine, discussed the Tao, and admired the scenery and poetry.
The scenery of Wushan deeply intoxicated the "Eight Immortals", and the "Eight Immortals" will visit Wushan again on the Chongyang Festival about 500 years later.
As everyone knows, 500 years later, Lü Dongbin and other "eight immortals" revisited their hometown, but they saw that the plague epidemic in the Wushan area was prevalent, and the people were not happy and decadent. Lü Dongbin then agreed with the immortals to choose the Wu Mountain Wu Die Peak North Rock to open an altar to refine Dan in order to save Cangsheng. After 7749 days of cultivation, the elixir was refined and was about to be baked, when suddenly the sky was dark, the demon wind was great, and the elixir was in danger.
The "Eight Immortals" joined forces to fight with the demons while rushing to the Queen Mother's mother for help. The Queen Mother Niangniang quickly sent the maids around her to ——— the two White Phoenix Immortals carrying yaochi Qiong Pulp Jade Liquid into the alchemy furnace, and the "Eight Immortals" suddenly increased their power and brought down the demons.
The two fairies were swept into the alchemy pool by the demon wind, enduring the fiery exercise, and the skin, flesh, internal organs, and bones were burned black.
After the elixir came out, the two fairies turned into a pair of white phoenix black chickens, in order to prevent the demons from making waves again, the white phoenix fairy stayed in the human world to drive away the evil spirits for the people and benefit the world. Later, it was known as the "divine bird" by the world, which is the Taihe black chicken.
Of course, the legend is a legend after all, giving people a beautiful fantasy and giving the product a better cultural value, but the edible and medicinal value of the real black-bone chicken is the most important factor that it is recognized at home and abroad.
Lingshan beautiful water, the achievement of unique quality
Taihe County, Jiangxi Province, located at the foot of Jinggang Mountain, is the authentic origin of Chinese black chicken, Taihe black chicken is a specialty of Taihe County, Jiangxi Province, native to the northern foothills of Wushan Mountain in Taihe County, with a breeding history of more than 2200 years.
The "wu" in the black chicken refers to the fact that its skin, internal organs and bones are black. Therefore, the "black chicken" in the black chicken white phoenix pill actually refers to the same species as the "white phoenix".
According to the place of origin, also known as Wushan chicken, because of its "bush crown, tassel head, green ear, beard, silk hair, hairy feet, five claws, wupi, black meat, black bone", ten characteristics and extremely high nutritional value and medicinal value famous in the world, suitable for breeding in China's subtropical red soil hilly mountainous areas.
Because it can only be grown in this specific climate, landform, water and soil and other natural environments, in order to maintain its unique characteristics and value.
If they survive and reproduce in other environments, their physical characteristics and intrinsic qualities will deteriorate and mutate after three generations.
From 1980 to 1981, the comprehensive scientific expedition team of the southern mountainous area of the Chinese Academy of Sciences conducted an in-depth investigation of the resources of Taihe Black Chicken, and further concluded that Taihe County, Jiangxi Province is the origin of Taihe Black Chicken, and named the Black Chicken native to Taihe County as "China Taihe Chicken".
This laid the foundation for the important historical position of Taihe County in Jiangxi as the birthplace of black chicken on a global scale.
Based on the local ecology, play the characteristic card skillfully
In recent years, in accordance with the development idea of "ecology-oriented and characteristics as the soul", Taihe County has grasped Taihe Wuji as a major industry for enriching the people, innovated measures, and made more efforts to accelerate the development of the Wuji industry.
The county takes the stability and quality improvement of the genetic traits of Taihe black chicken as the main direction of the development of the black chicken industry, and while building a platform for the protection of germplasm resources and grasping the purification and rejuvenation,
In accordance with the principle of scientific layout and appropriate concentration, Chengjiang, Nanxi, Tangzhou, Mashi and Yanxi will be listed as the core development areas of taihe black chicken industry, and the "four unified" ecological breeding mode of unified technical specifications, unified provision of chicken seedlings, unified feed formula, and unified disease prevention and control will be implemented.
At the same time, we actively guide enterprises to connect with scientific research institutes and vigorously develop new products.
Up to now, the county has developed more than 130 varieties of 8 series of black chicken products, among which black chicken tonic wine, black chicken white phoenix liquid, black chicken white phoenix pills, compound black chicken oral liquid has won the title of provincial excellent and ministry excellent, Jiangxi Bedeli Biological Engineering Co., Ltd. and the Chinese Academy of Sciences in collaboration to tackle key problems, the research and development of black bone chicken essence was approved by the State Intellectual Property Office as an invention patent.
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In 1915, Taihe Black Chicken was exhibited at the "Panama Pacific Exposition" and won the gold medal in one fell swoop. Taihe black chicken is like a phoenix, like a chicken not a chicken, its unique appearance, won the praise of the participating countries, was listed as "ornamental chicken" and famous all over the world.
In 1983, the Chinese Government specially donated 20 eggs to Thailand as a diplomatic gift from the original breeding farm of Thailand and Black Chicken, which played a bridging role in enhancing the friendship between the Chinese and Thai people and international peaceful coexistence.
From 1983 to 1987, Taihe Wuji wine was selected as a special commodity for the Diaoyutai State Guesthouse and Chairman Mao's Memorial Hall, and was given as a valuable diplomatic gift to foreign heads of state.
In 1999, the China Taihe Wuji Ecological Reserve was established, which is the world's first single poultry reserve.
In 2000, the Taihe black chicken was designated by the Ministry of Agriculture as one of the first batch of national livestock and poultry protection breeds.
In 2002, in order to purify and rejuvenate, Taihe Wu Egg was selected from more than 100 local chickens in the country to board the "Shenzhou III" spacecraft and made contributions to space life science experiments.
(It is said that the Thai and black chickens returning from space have maintained their nutritional value while their performance has been improved by leaps and bounds, laying 183 eggs in 500 days, far exceeding the 120 eggs produced by ordinary black chickens, and the growth period is short, 80 days can grow to 1 kilogram, while ordinary black chickens need 110 days.) Two years later, the Chinese Academy of Sciences provided Taihe with thousands of space black chicken eggs to return to the birthplace of Taihe original black chickens - at the foot of Wushan Mountain, and it is said that there have been more than six generations of descendants, which can be described as full of descendants. ）
In 2004, the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China approved the implementation of regional protection of origin for Taihe black chicken.
In 2007, Taihe Wuji participated in the exhibition of the World Gigabit Congress and was included in the World Gigap Product List, which is protected by the World Intellectual Property Organization.
In 2019, it won the gold medal of the China Brand Trademark Expo.
Huayue Summary:
In recent years, Relying on unique natural conditions and location advantages, Taihe County has taken the opportunity of obtaining the "Fifth Batch of Important Agricultural Cultural Heritage" as an opportunity, taking Jiangxi to create an "ecological Poyang Lake, green agricultural products" business card and "Ganfu Agricultural Products" as a platform, focusing on improving the Taihe Wuji industry, and further polishing the "Taihe Wuji" regional public brand.
However, it should be noted that in the external brand value building, there is currently only one myth of the white phoenix fairy descending to the demon, neither with other well-known ancient myths and legends, nor combined with the big health industry, constituting a "red, green, ancient" black chicken cultural atmosphere.
Now on the occasion of the 100th anniversary of the founding of the Party, it can be integrated with the red culture of Jinggangshan and take the cultural atmosphere of Thai and Black Rooster to a higher level.