In recent years, China's breakfast food industry has developed rapidly, and investors have paid more and more attention to the breakfast food industry, which has increased the demand for development and research of the breakfast food industry.
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According to Mintel's Breakfast – China, 2016 report, Chinese consumers' total spending on breakfast food will increase from RMB1.334 trillion in 2015 to RMB1.948 trillion in 2021.
By 2021, the sales of the breakfast market are expected to exceed 840 billion yuan, with an average annual compound growth rate of 7.4% from 2016 to 2021. With a market capacity of more than 800 billion yuan for breakfast eaten outside, everyone wants to get a piece of the pie. But why are there few chain brands in Chinese breakfast?
1, the profit is small
Compared with other catering shops, the unit price of breakfast specialty stores is low, most of them are mainly bun fritters and eggs, and the profit is low. The old JinJi a bowl of soul noodles is mainly handmade duck egg noodles, as well as red bean paste, set meals and other items, the products are diverse, and it is easy to increase the unit price of customers.
2. High store rent
During the peak breakfast period, a large part of the consumer group is office workers, and most of the time they will choose to solve the breakfast nearby. Therefore, breakfast shops are more competitive in locations with more traffic, while rents in places with large foot traffic are relatively expensive. The old Jin Ji a bowl of soul noodles can be large or small, and there are three lines of dine-in, takeaway, and take-out to generate income.
3, the number of competitors increased
In addition to foreign fast food entering the breakfast market, more and more Chinese restaurant companies have also entered the market. For example, many convenience stores have also begun to sell breakfast, and the price is mostly between 3 and 10 yuan, which is quite popular.
4, the lack of standardized supply chain
"Two buns, a cup of soy milk, take it and take it away." This is the most common consumption scenario for breakfast, and behind it is the most important demand hidden by breakfast - fast. Not only is the production fast and the packaging fast, but the supply chain distribution should also be fast and convenient enough. Breakfast is a small-profit format that requires chain development, and the first thing to be solved by chain development is the supply chain. The supply chain can standardize breakfast and improve the quality and speed of production. Old Jin Ji a bowl of soul noodles to build their own food processing plant, the central kitchen to distribute ingredients, easy to save costs.
Old Jin Ji a bowl of soul noodles
With the improvement of modern people's living conditions, people's own requirements for breakfast products are getting higher and higher, and there is an urgent need for a delicious, distinctive, safe and reassuring breakfast product to meet the consumption needs of modern consumer groups.
Lao Jin Ji a bowl of soul noodles has always adhered to the concept of fresh and healthy food culture, adhering to the professional spirit, sincere cooking, and lasting unremitting. Now the old Jin Ji a bowl of hook soul noodles in the country hot investment to join! One store, multiple camps, no experience, headquarters distribution, full support, stable entrepreneurship!