"A few days ago, I was worried about the radish not being sold, but I didn't expect that someone would come to the field so soon to buy it, and help my family sell the radishes on 3 acres of land." On November 3, Lu Zhen, a poor household in Anhuai Village, Nüshanhu Town, Mingguang City, said happily to reporters while counting the money from selling turnips. On the same day, 5 love e-commerce enterprises screened a total of 1,040 bags of high-quality radishes and 52,000 catties, and sent them to all parts of the country, directly increasing the income of farmers by about 29,000 yuan.
In previous years, the Wei District of Nüshanhu Town has been growing soybeans and has stable sales channels. This year, the town was affected by the flood and changed to nearly 200 acres of late harvest radish. However, the radish grown by some poor households is unmarketable, which will also affect the sowing of wheat in the next season.
After understanding the situation, the Mingguang Municipal Bureau of Commerce immediately joined forces with some e-commerce enterprises to connect with Nüshanhu Town for the first time, and launched the "Poverty Alleviation in Action to Help Unsalable Agricultural Products Enter the City" E-commerce Enterprises Love to Help Farmers Consume Poverty Alleviation Activities, helping villagers sell unsalable radishes through e-commerce channels.
On the day of November 3, the staff went to the farmer's field, packed the radish in a bag of 50 kilograms, and simultaneously launched it on multiple e-commerce platforms, and through multiple channels such as stores, fresh platforms, and live broadcasts, more than 1,000 orders were traded on the same day, and packaged and loaded and shipped out.
"The purchase of agricultural products from poor villages and poor households through consumption poverty alleviation has opened up sales channels for agricultural products and allowed village collectives and farmers to increase their income after increasing production." The relevant person in charge of the Chuzhou Poverty Alleviation and Development Bureau told reporters.
Source: Shen Shuangqing Hu Wenfeng