Recently, Ding Lei, the founder of Gaohe Automobile, expressed his relevant understanding of the transformation of the automobile industry at the sharing meeting of the "Xuanyuan Zhixue" Lingxuan Phase 1 Gaohe Tour, and also interpreted the concept of Gaohe Automobile for friends from all walks of life at the scene. In the sharing meeting, Ding Lei said: "In the era of new energy vehicles, the underlying logic of the automobile industry has changed. This means that the business thinking of traditional automobiles can no longer meet the development needs of new energy vehicles, and only by understanding the underlying logic after the change can we promote the Chinese automotive industry to continuously challenge the peak of the world's automotive industry."
What are the specific aspects of the change in the underlying logic of the car? This is what many automotive practitioners care about most and are most confused about. In this regard, Ding Lei made a detailed answer:
First of all, it is the transformation of traditional hardware thinking to software thinking. Traditional cars take the "traditional three major pieces" as the core, the first consideration is more body size, power, acceleration and other hardware facilities; and the transformed automotive industry, the first thing to consider is the electronic architecture, software architecture, the entire perception, integration of the architecture, in order to better integrate artificial intelligence in the automotive hardware, to achieve a high degree of soft and hard integration, to better break the barriers between hardware and software.
Second, functional thinking is transformed into experiential thinking. Traditional cars are mainly based on their practical functions, starting from the function itself, rather than thinking about what kind of experience can be brought to users; now the automobile industry, we pay more attention to the sense of experience brought to users.
In turn, it is from the wholesale thinking to the user thinking. Traditional cars are sold to consumers as goods through dealers; today's cars will become consumers' "friends" and grow with users.
Finally, the car has changed from a single-body thinking to a group thinking, from the previous single-sided technology improvement thinking, to a combination of multiple aspects of scientific and technological upgrading, and finally to achieve the most efficient travel and safety.
Ding Lei believes that only by truly starting from these four points of reform and integrating the forces of the retail end, the Internet end, and the industrial manufacturing end can we create more highly integrated enterprises, and only such thinking can make artificial intelligence better integrate into automobile manufacturing.
At the same time, based on these changes in underlying thinking, the cooperation model between automobile companies and supply chains will also be newly improved. In the future, car companies will develop into a common development and innovation with the supply chain, forming a borderless cooperation ecosystem, and then promoting the comprehensive development of the automotive industry.
As Ding Lei said: "This is an exciting era, the second era of outbreak, the automobile industry is the last industry to be cross-border, integrated and conquered." "I believe that Gaohe Automobile can come to this day, surpassing Porsche, BBA and other traditional giants, and must also benefit from a series of in-depth views and cognitions of leader Ding Lei on the transformation of the automobile industry." Under the guidance of such a forward-looking concept, In the future, Gaohe Automobile will continue to make progress, continue to develop the "three wisdom strategy" of intelligent vehicles, intelligent transportation and smart cities, and eventually rewrite the way human beings travel.