Reader/Shenzhen Business Daily reporter Liu Qiong
Classics never go out of style - the Shenzhen animation blockbuster "Confucius", created more than a decade ago, once again shows the enduring charm of excellent traditional culture. The reporter learned that since the film landed on the Shenzhen platform of learning powerhouse in September this year, it has been deeply loved by the majority of audiences and is currently being broadcast. Many viewers who have watched this cartoon reacted: in addition to the innovation of the form of expression, the film also interprets the core of Confucian culture from a unique perspective, which is impressive.
Created in 2007 by Shenzhen Chongde Animation, the animated film "Confucius" consists of 104 episodes of 13 minutes each, and was broadcast on September 28, 2009 on the occasion of the 2560th anniversary of Confucius's birth, cCTV prime time, and has been replayed many times since. Its exquisite painting style, twisting and moving story, fairy tale + epic one light and one dark two lines gripping, has become an unforgettable classic in the hearts of children. As a result, the animation "Confucius" won a series of domestic and foreign awards, including the Best Animation Award at the Asian Screening of the Cannes Film and Television Festival in France, and the Best Screenplay Award of the Chinese Animation Monkey Award.
The use of animated language to tell Confucius and interpret Confucianism, innovative forms have made it popular overseas. In 2012, chinese and English "Biography of Confucius Cartoons" and other reading materials adapted from the film were included in the key textbooks by the Headquarters of the Confucius Institute of Hanban and distributed to Confucius Classrooms and Confucius Institutes around the world.
"Let the traditional culture rejuvenate and rejuvenate, let the classic light travel through more than 2,500 years, and illuminate today's childlike heart." With hand-drawn works on paper and rich epic stories, it conveys the light of Confucianism to young people. Zhao Xiande, chairman of Shenzhen Chongde Animation, sighed that today, full of two-dimensional alien worlds and painting video technology for N generations, the main creative team of "Confucius" is simple and delicate, and it is more precious. The reporter learned that the series of derivatives of the cartoon "Confucius" has also been affirmed by the market. Confucius school bags and Confucius cartoon books derived from the animation were sold at home and abroad and sold well for more than ten years. While creating animation, Shenzhen Chongde Animation studied topics such as how to use traditional Chinese excellent culture to conserve children's personality, and developed teaching aids from the perspective of The Chinese Wisdom Perception Zone, and published the "Concise Tutorial on Teaching Children's Character Cultivation". At present, the teaching system of children's personality cultivation method has been introduced and used by more than 5,000 kindergartens across the country, and Confucian classics accompany children's growth in another form.
Images courtesy of respondents
Review: Tan Lugang