The previous article briefly introduced what is the psychological effect, I believe that we already have a certain basic concept, here is not verbose, directly into the topic, understand the first common psychological effect, but also men are most concerned about, the most used, the most general, often used in marketing psychology:
<h1 class= "pgc-h-center-line" > "beauty effect"</h1>
"The origin of polygamy begins with the adultery of men." We found that in ancient times, many countries were "credited" to the beautiful women in their demise, of course, most of these countries were passive (to put it bluntly, it was self-inflicted), thinking that the disasters and disasters caused by these beautiful women had nothing to do with themselves, in short, it was to throw a pot first, as for the history we will not talk about here, if you are interested, you can consult it separately.
People always can't easily refuse good things, beauty is the same, beauty is also a good thing, just like when we buy things, the first thing we see is beauty, and buying vegetables is also a good look. Men can't reject beautiful women, who will reject beautiful women? Women can't refuse to be handsome isn't. Of course, this is not absolute, and gradually, in addition to what is seen on the surface, contemporary people know more about the essence of things than the appearance, which is also a kind of progress.
So back to the theme, in today's society, where will it be applied to the beauty effect?
Naturally, when we shop online, or all kinds of live broadcast platforms, we can always see a lot of goods with beautiful women as head chart displays, live sales, to focus the buyer's attention on a focus, people's eyes will naturally stay on it, even if we have no interest in the goods at all, we also want to open the page to seek more content, or listen to the beauty chat a few words, so that you are for the merchant's "potential users", or traffic.
Tokyo Exhibition, e3, Chinajoy, New Product Release
At ChinaJoy, E3, Tokyo Game Show, or new product launches, handsome guys can be absent, but if there is no beauty, then the show is much inferior (we are very honest [kiss]).
Many service industries (virtually every industry is a service industry) improve the quality of service by hiring good-looking women, improving efficiency, promoting orders, attracting repeat customers, and carrying out wealth-creating economic activities around beautiful women.
<h1 class= "pgc-h-center-line" > story of the beauty effect:</h1>
It's about the owner of a cafeteria in Rome who came up with a clever way to tip. He invited a very beautiful girl to sit at the counter to collect money, so that the male guests could be fascinated and generous. Who knew that a few days after the girl went to work, she said to the boss, "I think I'm not as pretty as before." The boss asked, "What's going on?" Now, all the male customers are repeatedly counting the change they have found at the counter. ”
The story is interesting, we see that on the surface the boss's clever plan is to tap into potential consumption, hire beautiful women to make customers spend more money and tip more, but he seems to have failed. However, it has played a role in increasing customer satisfaction, enhancing competitive advantage, and retaining customers. In this way, in fact, it has also achieved the purpose of tapping potential consumption. In our current words, it is to pull repeat customers.
Merchants struggle to compete for customers
Now beauty promotion has become one of the common basic skills of various merchants, tried and tested, when to use when and when to use. If the promotion of cosmetics and fashion by beautiful women still has a demonstration and typical role, then the two luxury cars and beauties always look a bit out of reach, but the fact is that when the luxury car and the beauty are combined, they will achieve the effect of complementing each other and complementing each other, and the four words of the beautiful car have been achieved.
At the 1954 Olympia Motor Show, two models showed off the use of bentley cars' on-board picnic tables
As early as the beginning of the 20th century, the automobile industry gave birth to car models, building a new bridge with the automobile industry in terms of business, technology and aesthetics, reflecting the unique charm and open-mindedness of women.
At the 1993 Beijing Motor Show, this concept of fragrant car beauty was introduced to China.
Talking about cars, there was once such a famous American car company to do a survey, in a car show, if there are only famous cars and no beautiful women, the average time for the audience to stop and watch is 2 minutes, if it is a famous car with beautiful women, the audience stops to watch the time is 9 minutes (people who really go to buy a car may have less time). That is to say, the "beauty" of the beautiful woman makes the audience pay attention to the product for 7 minutes, and we don't care what to pay attention to, and the popularity is definitely there. And in just a few minutes, it may cause more attention and sales revenue, which is the result of a simple effect.
Network illustration
In the picture above, we can see a 2016 sports version of the Pentium B70 parked at the auto show, slightly awkward, feeling a little weird? Yes, it may be a preconceived feeling, if there is no beautiful woman to echo, this toothless model will highlight the monotony here (super luxury car please feel free [witty]), if paired with a man... Will it have the feeling of a 4S shop (no other meaning, don't be surprised).
If we had a beautiful lady for her, wouldn't it be different? It makes sense.
If you think one is not enough, then add another one, emmmm.......
<h1 class="pgc-h-center-line" >how does the beauty effect come about?</h1>
With the increasingly tense pace of life and work, people have more and more time to interact with new media (such as television, computers, mobile phones, etc.), social interaction between people is reduced, more and more estranged, and society is full of "loneliness". Emotional needs are one of the most essential characteristics of human beings, and the economic activities of beautiful women in a variety of ways are directly appealed to the common emotions of human beings. Some people say that this is like "happiness" (a poison) in "Demon Beast City", according to personal opinion.
However, the beauty economy not only narrows the distance between products, services and consumers, but also indirectly satisfies the modern people's desire for belonging. Practice has proved that the beauty economy has a unique charm and potential to tap, which is also useful for female customers in some fields.
Propaganda posters from the 1920s and 1930s
All kinds of products are given priority to the use of beautiful women for publicity
<h1 class= "pgc-h-center-line" > we can see in life:</h1>
Products displayed by beauties, get countless orders;
A company represented by the image of a beautiful woman, pouring many "Gods" under the skirt of the pomegranate;
Books and magazines attract a large number of readers through beautiful women as covers;
The service is said "good" by the beautiful woman, so that others can also "enjoy".
All this shows that the beauty economy has a pre-development (money) path that is difficult to replace by other economic methods.
Cute Lady
<h1 class= "pgc-h-center-line" > the main purpose of the beauty effect:</h1>
Tap into potential spending and increase sales.
Increase guest satisfaction and enhance competitive advantage to retain customers.
Having said so much, I believe that everyone has a certain understanding of the beauty effect, the beauty economy affinity is strong, the appeal is strong, the effect is good in the process of transmission, and a series of value-added effects can be produced around the beauty resources, almost becoming a communication carrier for all walks of life.
Here, beauty is not a commodity for direct consumption, but a medium for the spread of beauty. So where did you find this pattern again?
Thank you for reading [come to see me], the beauty effect is here.
The next article will introduce you to another common and more interesting psychological effect that stimulates human curiosity and exploration:
<h1 class= "pgc-h-center-line" > "forbidden fruit effect"</h1>