Do you drink coffee a lot? When it comes to coffee, many people's first impression may be that it is an imported product. And until now, there is often such a misunderstanding in the cognition of many people in China: the domestic coffee varieties are not good, and if you want to drink good coffee, you have to buy imported ones.
In fact, this is not the case, we not only have our own specialty coffee, and even have long been recognized by global authorities, specialty coffee is one of them. In the short film recently launched by Ant Group, it introduces the legendary "godfather of coffee" - Zhang Hongjun.
In this short film with the theme of "the power of believing", Zhang Hongjun is most suitable as one of the protagonists. In 1969, Zhang Hongjun came to Yunnan as a Shanghai zhiqing and has been associated with coffee ever since. He not only gave up the iron rice bowl in the system, but also took all his savings and resolutely went up the mountain to plant coffee.
Don't look at today's Yunnan coffee is so popular, at that time, Yunnan coffee situation is not good, not today's specialty coffee bean production area, but also labeled "low-end commercial beans". But Zhang Hongjun never thinks so, in his eyes, Yunnan has a high altitude, fertile soil, abundant rain and heat, and is not inferior to any of the top international coffee producing areas, and he always believes that Yunnan can also grow world-class specialty coffee.
Since planting coffee, he has been busy in the field every day, and every coffee tree on the mountain has been cultivated by Zhang Hongjun himself. In 2014, hundreds of acres of newly cultivated mature coffee trees encountered a fire, and more than ten years of efforts were wasted, and later, the coffee trees suffered a frost, and the manor owed a lot of debts.
But even so, he never wanted to give up. Zhang Hongjun in the short film said: "Our land has been burned and frozen, but we can't help but dry it, coffee my dream!" ”
Indeed, if there is no firm "belief" in the heart, how can it be adhered to for decades. Zhang Hongjun in the short film is, and the other three protagonists are also: the Chinese women's football team Wang Shuang has cut through the thorns all the way and led the Chinese women's football team to break through the restrictions and take a bigger stage; Nanjing", "See cooking smoke again" firewood wonton shop for 33 years to warm the world's human feelings with love meals; the women's football team of Hope Primary School in the mountains, struggling to chase the wind, finally ushered in the completion of the "Rose Dream Stadium".
Such four character stories, not only bring specialty coffee, Olympic tickets, a bowl of firewood chaos, but also convey confidence and energy to us, just as the ant group upholds the spiritual connotation of "the power of believing and believing", this positive guidance, not only for the ordinary us to build a beacon of the soul, but also to bring beauty to the world.
As the famous psychologist McGee said: What a person believes, his future life will be close to something. What you believe, you can see. What you see, you can embrace. What you embrace, you can become.