In the waiting area of the Tencent Starlight Awards, Li Xinyi and Wu Jifeng, the popular players of the creation camp, were once again in the same frame. Then they performed their own singles on the stage, and once again bloomed in the performance, and there were fans with headdresses on the scene to follow the chorus, and the atmosphere did not seem cold.
Li Xinyi and Wu Jifeng, these two boys, although they failed to laugh to the end in the "Creation Camp 2019" talent contest in the summer of 2019, the positive and sunny image and excellent singing strength they showed in the process still made them gain good popularity, and their failure to form a group also made many friends who loved them feel sorry for them.
But thankfully, after the end of the game, they soon have their own EPs or singles, and still have the opportunity to appear on the stage of various variety shows. For example, Wu Jifeng brought a martial arts performance in the "Supernova National Games", while Li Xinyi sang on the stage of "Hi Sing And Turn Up". In fact, in addition to them, many boys who failed to form a group also appeared in various activities in this half year, and many of them also published their own musical works or filmed film and television dramas, compared with the era when Tianyu dominated the draft a few years ago, the development opportunities of these draft losers after the game were really much better.
Many years ago, the talent show can also be broadcast live on the star, many super women fast men and fast women, many players who failed to enter the top ten (top 12, top 13) in the country, the popularity of the game has also reached the effect of rising. Among them, there are also many players with strength and potential, and some of them have also been signed to the name of Tianyu. When they were eliminated, the judges and hosts most often said that there would be a bigger stage waiting for them in the future. However, the harsh reality is that the players who enter the top ten still have to wait in line for opportunities, and most of these low-ranking players do not wait for any opportunities, and eventually disappear into the crowd.
What is it about the development opportunities of a draft loser a decade ago and a draft loser today that is very different? In fact, we can consider this problem from the perspective of the draft mechanism and the general environment of the entertainment industry.
Once the super female fast male and other drafts, the slogan is to sing when you want to sing, is the real participation of the whole people, grassroots star selection. The mechanism of the draft is to select a number of players (such as the top 10 and top 12) from the hands of the candidates to sign a unified contract, and then build it. After the game, except for the top ranked minority who are prioritized. The rest of the people either got the opportunity to sign a contract, queued up and other resources, or failed to sign the contract and returned to the vegetarians. The situation that people who signed the contract often encountered was that the resources were not yet numbered, and the next draft came out again, they could not be built while the iron was hot, and the popularity had cooled, so they were simply abandoned. And those who fail to sign the contract, unless the "hot pot meat" fights the draft stage again, or basically the end of the game will be completely out of touch with the entertainment industry, and it is difficult to encounter other opportunities.
In the current draft competition, many of them use the mode of small companies to send their trainees to the program to participate in the competition to compete for the qualification of the group, and these contestants are not really ordinary people, at least they can be regarded as preparatory artists. Then after earning a wave of exposure through the draft, even if they fail to debut into the group, there are their native companies for them, taking advantage of the heat brought by the draft to give them a certain build, some out of the record, some to participate in film and television performances, to get relatively sustained exposure.
The environment of the entertainment industry has also quietly changed in the past ten years because of the gradual maturity of the industry and the convenience brought by the Internet. Many years ago, the popularity of the Internet is far less than the current, the exposure of artists can only rely on traditional media, some newcomers without a background to get exposure is as difficult as ascending to the sky, they have no way to do live broadcasting, interact with fans on social media platforms, create their own self-media channels and other forms of curve self-help, no exposure will lead to the speed of light.
With the prosperity of the Internet, the entertainment industry has also begun to operate a focused model. Due to the increasing number of exposure channels and the increasingly dispersed traffic, it is becoming more difficult to create a national idol, but it is easier to win over a part of the audience. As long as a part of the audience can be firmly grasped, it is enough to bring economic benefits. Therefore, the opportunity for artists to debut and publish their works is objectively increasing, which gives the contestants who are not at the top of the talent show the opportunity to get follow-up development, after all, they have already captured some fans in the draft. In the past, because such artists did not have the opportunity to follow up with the exposure, the fans gathered in the draft would soon dissipate. Now, even if they can't get particularly top resources, they can stabilize these fans through diversified exposure forms and bring benefits to the agency.
Times are changing, so are draft models and the entertainment industry. So, half a year after the end of "Creation Camp 2019", we still have the opportunity to see these unsuccessful contestants bring their new songs to the star-studded stage to perform. However, no matter when, if artists want to go further, they still need to continuously improve their business capabilities and present high-quality works, hoping that the lucky new generation riding on the east wind of the Internet can strive to make themselves more down-to-earth.