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01/ Self-inspection of the new site in the early peak season, plan and operate with peace of mind as soon as possible!
02/ Three major drainage artifact blessings, strongly enhance the traffic of black five networks and one!
03/ High Season Tips for New Sites
The footsteps of the black five networks are getting closer and closer, and in this good opportunity to seize the soaring sales volume, Amazon's new sites: Australia, Singapore, and the Middle East station (Saudi Arabia & UAE) are also the preferred territories that everyone cannot miss. There is not much time left for the sellers to prepare, if you are still confused before the start of the peak season, do not know how to plan or want to start a new site gold digging journey, you may wish to explain in detail through this article to list the new site peak season strategy, with the black five network a preparation tips to quickly take action, to meet the year-end big sale!
PART 1 New site high season pre-inspection, early planning and safe operation!
Not long ago, Xiaobian has compiled a very detailed black five network one self-inspection list for everyone, and it is recommended that everyone learn from the past. Here, I will also take out the precautions for October again, and be sure to pay more attention to it
01. Pay attention to the closing time of the warehouse to ensure that the warehousing is completed
You need to specify the FBA closing time for the site you are selling. Timely check and receive mail to pay attention to the relevant logistics information of the carrier to avoid the delay in the storage due to the failure to operate in time. Make sure to complete the position entry before the FBA closing time of Amazon's new sites.
02. Check the inventory performance index score to maintain the health of the warehouse
At present, Amazon Australia, Singapore, and the Middle East station (Saudi Arabia & UAE) have officially begun to implement inventory storage restrictions. Fulfillment by Amazon (FBA) sellers are advised to pay close attention to the compliance of their site's inventory performance indicator scores to ensure that there is sufficient available storage capacity during peak seasons to avoid the impact of selling permissions.
You can view your Inventory Performance Indicator scores by following these paths:
You can log in to Seller Central, click on "Inventory > Inventory Planning > Performance" to go to the Inventory Performance page. As shown in the screenshot below, you can view the current inventory performance indicator score and view the inventory storage limits for different types of products in Storage Monitor.
Because inventory performance indicator scores can have an impact on your future storage limits. Therefore, it is recommended that you maintain a good inventory performance indicator score, and for now Amazon recommends that you:
▲ In Amazon Australia, the inventory performance indicator score is maintained above 550.
▲ On Amazon Singapore, the inventory performance indicator score is maintained above 750.
▲ In Amazon Middle East (Saudi & UAE), the inventory performance indicator score was kept above 450.
It is also recommended that you optimize inventory performance indicators with the following ideas:
1 Increase product sales rates and take advantage of Amazon's extensive promotional tools and promotions to accelerate inventory turnover.
2 Create a removal order as soon as possible to remove unsold inventory, and we recommend that you prioritize excess inventory, overage inventory, no-sell information, and inventory with a low selling rate. This will also prevent you from incurring long-term storage fees, which will help you minimize costs.
3 Fix the listing of [No On Sale Information] to ensure that the inventory is available for sale.
You can use the Fix Listings > Repair FBA Inventory Without Active Listings to view all the listings and why they are not available here, and depending on your business, in the rightmost drop-down menu, select the appropriate action (such as creating a new product, creating a removal order, etc.) to fix the products that are not available.
4 Make sure your best-selling products have inventory levels that meet buyers' needs while achieving the best customer satisfaction.
You can learn more about inventory performance indicators (IPIs) and inventory health optimization through past Tweets
Details of inventory performance indicators (IPI) for Australia and the United Arab Emirates.
03. Self-check the promotion report to ensure the effective state
It is recommended that you pay attention to the real-time status of the promoted activities that have been submitted, check your email address more often, and check whether the status needs to be adjusted in time to prevent any risk of being cancelled.
Please note: Common errors in promotional presentations
1 The same ASIN can only submit one promotion in the same time period, if the types of promotions overlap (such as both a spike and a 7-day promotion), it may cause the promotion to be canceled.
2 Before the start of the black five net one activity, it is recommended that the ASIN participating in the black five network one activity should not adjust the price, otherwise it may affect the price of the goods during the black five network one activity, resulting in the cancellation of the black five network one activity.
3 Pay attention to the inventory of active products, you can view the inventory of the promotion > the "Seller Central > ads", if the existing inventory is lower than the inventory of the event, it may also cause the event to be canceled.
4 Products that have applied for promotions cannot be changed in product variations. For promotions that include variations, avoid creating or assigning new child ASINs in that variation family. This causes Amazon to revalidate an existing promotion for a new sub-ASIN, causing the promotion to be suspended or canceled.
5 The following behaviors may result in the inability to participate in the Black Five Net One promotion normally
▲Promotional prices/discounts do not meet the campaign requirements
▲ The inventory quantity does not meet the minimum quantity requirement of the activity, for example, the Middle East station (Saudi Arabia & UAE) needs to have at least 10 pieces of inventory
▲The main product image does not meet Amazon's requirements
In order to provide the best customer experience, products may be required to display reference prices in order to participate in promotions
▲Other violations of Amazon's policies will result in the inability to participate in the black five network one promotion normally
You can view your offers by following the path below:
Check if the campaign is "Coming Soon" by > selling > in Seller Central. If the event appears with the red sign of "Needs Attention", the seller can click "Edit" on the right side and edit and modify according to the prompts to ensure that the activity can be carried out normally.
PART 2 three major drainage artifact blessing, strongly enhance the black five network one traffic!
At a time when black five net one's promotional offers and entry time are up, it is crucial to make good use of the other online marketing tools on Amazon's new site! Do a good job of superimposing Amazon advertising products, coupons and prime exclusive discounts, and are also a powerful helper to help you quickly drain and increase sales during the year-end peak season!
01. Amazon Advertising - Sponsored Products
Sponsored Products helps you drive sales and expand brand awareness by showing ads on search results and product detail pages. Promote your products on Amazon with keyword-targeted ads. It's easy to use, and even if you've never served an ad before, you'll be able to create it in minutes.
Common Sponsored Products*
▲ Page: Search results page
▲Location: Advertising space at the top of the home page
▲Location: Advertising space below the home page
▲ Position: The ad position in the middle of the search results page
▲Page: Product detail page
▲Location: Below the product detail page of the search results
*For reference only, subject to the actual settings of the delivery page information
Why is Sponsored Products suitable for new Amazon sites? Five advantages to help you unlock the year-end peak traffic switch!
1 Blue Ocean Market Good Prospects! New sites are full of business opportunities, and Sponsored Products can help you stay one step ahead and reach and convert potential new customers faster!
2 Better value for money! Because Sponsored Products ads use a pay-per-click model, you only pay when customers click on your ad, and you can control spending by setting a budget and choosing the amount of auction for each click, at a competitive and manageable price. Best of all, new sites are less competitive in The Product Promotion space, so a relatively cheaper bidding cost will help you achieve a more significant exposure drainage effect!
3 Increase exposure! Sponsoring your products on the front page of search results or more prominently can help expand the influence of your products and brands in new site malls!
4 Increase sales opportunities! Reach consumers looking for specific products, get closer to the purchase decision terminal, help you quickly issue orders, and increase sales!
5 Transparent return on investment! Detailed reports track actual delivery results, help you measure your return on investment and continuously optimize your campaign strategy!
You can register and manage your campaigns through seller central > advertising > campaign management.
Good news!
At present, for sellers who have newly opened advertising functions on the following sites, they can also enjoy the advertising quota on the site!
02、Coupon
Amazon Coupons is a common means of promotion for all sellers. Coupons allow you to create discounts for individual products or groups of products with relatively low thresholds. The coupon lasts from 1-90 days and is available on both PC and mobile on the Amazon Marketplace, making it a great helper for you to promote your products!
It is recommended that you can quickly increase the sales of goods through coupons and commercial advertising promotions, and quickly build brand awareness on new sites!
You can set up > coupons > create new coupons through "Seller Central > ads".
Please note:
Applying for a Black Friday One coupon does not have to follow the start/end date of Black Five Net One exactly, as long as that date covers the entire event cycle of "Black Friday" and "Online Shopping Monday".
03. Prime exclusive discount
Prime Exclusive Discounts are exclusive discounts for Prime members that last longer and are less demanding and are often widely used as daily discounts. With the Prime Exclusive Discount, sellers can set lower price discounts for Amazon's most valuable prime membership groups. In view of the profit margin can not support the top promotional discount of the product, it is recommended that sellers quote more Prime exclusive discounts, seize this black five network a sales opportunity!
You can set this up via the Seller Central > ads > prime exclusive discount interface.
1 Black five network one coupon and Prime exclusive discount activity information has been opened, details of the information please contact the account manager or check the official website email, at the same time as soon as possible to start setting up coupons and Prime exclusive discount activities, warm up in advance to get a remarkable record during the peak season!
2 During the black five net period, the "member exclusive discount" must be applied by selecting the check box. Otherwise, you will lose benefits such as exposure and event signs that you may receive.
If you want to start early or delay your activity, please set it separately by selecting the start/end time (separate from Black Five).
You can visually view the launch of the three major drainage artifacts on the new site through the following table:
PART 3 New Site Peak Season Tips!
Through the aforementioned peak season self-examination focus and a variety of promotional tools, I believe that you have a certain understanding of the new site's peak season promotion preparation ~ You can also see the following tips to understand the peak season preparation skills of each new site, adding icing on the cake for you to nugget the blue ocean of the new site!
01. During the peak season, please ensure inventory to prevent out-of-stock
In addition to preparing goods during the black five net one, it is also necessary to take into account the sales brought by the natural flow after the black five net one activity to prevent the goods from being out of stock after the end of the activity. For items that need to be replenished, ship early!
02, optimize listing, upload video to enhance sales conversion
According to statistics, customers who watch videos on Amazon are 3.6 times more likely to buy than customers who do not watch videos! [1] Videos that combine sound and color during peak season promotions can more effectively attract consumer interest and stimulate purchase desire. Boost sales!
At present, the Singapore and Australian sites have launched the function of seller self-service upload video, and sellers who have joined the Amazon brand registration can upload videos directly from the Seller Central to the product detail page. Uploaded videos will appear in the main image area of the products on sale, or in the video section and search results of the product detail page.
03. Keep the advertisement continuously open during the campaign period to increase exposure
It is recommended that you open your ads at the latest 4 weeks before the start of the event, and keep the ads open during the black five network one, so as to maximize exposure and reach accurate users during the promotion period!
04. Notice to brand sellers:
▲In order to avoid the risks of fake goods and sales to shopping carts, sales volumes, price fluctuations, buyer reviews, etc., you can choose to add key products to the Transparency plan to prevent the occurrence of fake goods and sales, without having to report them afterwards.
Transparency Transparency Program and Participation Offers
▲Create an A+ page, display product details in multiple dimensions through the form of pictures and texts, and improve conversion.
▲ Sponsored Brands ads can show your brand logo, custom text, and up to three products. These ads appear in search results and help build awareness of your brand and product portfolio.
If you have not registered an Amazon brand, you can currently register your Amazon brand with the Pending Trademark (i.e., without the publicity period) to register your Amazon brand!
Originated from Amazon's global selling