The 2024 Paris Olympics kicked off with global attention, and the world entered the "Olympic time". This time, in addition to China's Olympic athletes, there are also the application of various Chinese cutting-edge scientific and technological achievements such as cloud broadcasting, AI-assisted training, XR digital live broadcast, etc., which make the world feel the infinite charm brought by "technology + sports".
Domestic video media platforms have also used technology to empower content, bringing a new Olympic viewing experience to the audience on their respective platforms. Among them, Kuaishou, as the rights-holding broadcaster of the Olympic Games, has launched multiple innovative content in the whole cycle of the event, including its self-made champion interview program "The Champion is Coming", inviting the gold medal athletes of the Olympic Games to enter the interview live broadcast room and tell the unknown champion story, and the wonderful and vivid live broadcast picture in this program is presented in real time by a nationally produced XR virtual studio system "Suiyu Virtual Live Workstation" in Paris.
AI hosting and digital special effects create a new intelligent model of live event broadcasting
In order to show the Paris elements in the live broadcast of the Olympic Games more immersively, Kuaishou used the digital virtual space to build an interview stage on the Seine River in this live interview of "The Champion is Coming", and used the XR real-time fusion system to integrate the beautiful Seine River landscape, the interview stage and the host and other elements into a harmonious whole, so that the entire interview screen presents an immersive atmosphere that is like a reality.
At the same time, this interview program combines a large number of AI elements with many new content planning and design: at the beginning of each episode, the gold medal athletes are "crossed" from the shuttle door made by digital special effects, from the real arena into the virtual digital studio space, and then the official virtual anchor of Kuaishou Guan Xiaofang welcomes the athletes and interviews the first round, and in the opening of each episode of the program in just a few minutes, it presents multiple interactions between the real world and the virtual space, real people and virtual characters. Let the audience watch the Olympics at the same time, but also enjoy the novel experience brought by digital technology.
The national AI+XR virtual studio system takes into account both professional presentation and fast execution
For most media and video platforms, one of the most headaches for live broadcast or program production overseas is the construction of the studio, if you build a professional studio in the traditional way overseas, it will cost a lot of manpower and time. Suiyu Technology from Shanghai has been committed to creating a domestic self-developed and professional XR virtual studio system for many years. In the products developed by using its own AI+XR real-time fusion technology, it has integrated multiple modes such as XR virtual live broadcast, AI digital human live broadcast, and AR virtual expansion in the same device, avoiding the waste caused by building a large-scale studio space; And with a more convenient and intuitive operation mode and a lower price, it broke the monopoly of overseas XR studio systems, realized rapid construction and rapid broadcasting, and allowed the "pure-blooded" domestic XR studio technology to appear on the stage of super-large international events such as the Paris Olympic Games.
As a standard new quality productivity of the cultural industry, the application of the domestic XR studio system in the live broadcast of the Paris Olympic Games has verified the advantages and capabilities that China's self-developed AI+XR digital technology can play in the live broadcast of large-scale events and other activities, and it is foreseeable that in the future, domestic digital studio technology can also play an energy role in more and more industries such as education and cultural tourism, providing greater imagination space for the production and presentation of various digital content at home and abroad.