Just now, according to the latest news brought by the Spain media As, the subsidiary commercial project of Real Madrid's new Bernabeu has been hit again. Originally, due to a large number of complaints from surrounding residents, Real Madrid stopped a parking lot project that could bring in 20 million euros. Now the surrounding residents have complained about the concert held at the new Bernabeu stadium, and they have now received the support of the city government, which is very unfavorable for Real Madrid.
It is reported that hosting large-scale concerts is one of the important sources of income after the renovation of the Bernabeu Stadium. Every off-season, Real Madrid contacts some of the organisers to bring the tours of famous idol groups and superstars to the Bernabeu. In the agreement, Real Madrid can get 70% of the total profits, which is a very staggering income. The move was also a move for Galeries Lafayette Florentino to emulate the business practices of Barcelona next door. Originally, Real Madrid's plan was to make the new Bernabeu the first choice for superstars to tour the Bernabeu.
Some time ago, the famous Colombia female singer Karol-g held 4 consecutive solo concerts at the New Bernabeu, from which Real Madrid earned 18 million euros. Seeing this, I believe fans will understand why Real Madrid undertakes such a large-scale commercial performance event, because it is too profitable. Previously, according to Spain media Marca newspaper, Real Madrid completed the renovation of the stadium, and the annual income from undertaking large-scale commercial activities was conservatively estimated to be more than 50 million euros. This amount is very good even for a first-tier giant like Real Madrid. But now all of this may be in vain.
Because the complaints of the surrounding residents about the Santiago Bernabéu Stadium have been effective, they believe that Real Madrid's concert at the New Bernabéu Stadium has caused a lot of noise pollution. In particular, the time often opens after 11 o'clock, which seriously affects the rest of nearby residents. The lawsuit covers all major concert events held at the New Bernabeu stadium from April 26, with Real Madrid charged with environmental crimes. At the same time, nearby residents also believe that Real Madrid has not effectively limited and controlled noise, which is what they are dissatisfied with.
It is worth mentioning that the complaints of these residents have been taken seriously by the municipality and have been taken over by the neighborhood association. Previously, it was the neighborhood association that strongly supported the residents' complaints, which led to the suspension of Real Madrid's car park project. Now they're ready to do it again. So far, the Madrid court and the city government have recommended the closure of Real Madrid's concert activities, which is indeed a bit tricky for the top management. In addition to this, nearby residents have caught on an oversight on the part of the Real Madrid club.
That is, the licence obtained by Real Madrid in 2019 does not include non-sporting use. In other words, the Santiago Bernabeu Stadium can only be used for football matches. Other aspects, such as holding large-scale concerts, are not allowed, and Real Madrid must report and apply to the relevant parties for each one of them. Having special permission to continue is another disadvantage for Real Madrid. According to the current situation, once the complaint of the neighborhood association is successful, then Real Madrid will not be able to host large-scale concerts to generate revenue in the future. And even if Real Madrid win the case, they risk being temporarily stopped for every concert they hold in the future. Because the residents of the neighborhood will keep complaining, which Real Madrid does not want to see. But there is no way, the location of the Bernabeu Stadium is too superior.
Unlike other giants, whose home stadium is in the suburbs, Real Madrid's Bernabeu Stadium is located in Spain's famous wealthy district. The surrounding residents are either rich or expensive, and have a strong social influence. If these people are determined to oppose Real Madrid, then the commercial ancillary project of the new Bernabeu stadium will be hit hard. So in your opinion, is Real Madrid's concert project, which can generate 50 million euros a year, non-compliant? Or is there still a possibility that Real Madrid will continue to do so? You are welcome to discuss in the comment section.