On July 15th, at the China Sauce Flavor Liquor Packaging Design Dialogue Conference held in Renhuai, Guizhou, Yanke Sauce Liquor won the "Gold Award for Packaging Creativity" and the "Silver Award for Packaging Award" in one fell swoop for its high-value, international and modern packaging design. This honor not only highlights the leading position of Yanke Sauce Liquor in terms of liquor design innovation and cultural innovation, but also demonstrates its leadership in the internationalization trend of Chinese liquor.
In the context of consumers' increasing emphasis on self-satisfaction and spiritual satisfaction, the value of liquor product design to brand image and market competitiveness is becoming more and more prominent. The award-winning works of companies such as Yanke Sauce Liquor not only represent the highest level of current soy sauce wine packaging design, but also indicate the innovative direction of soy sauce wine packaging design in the future.
Taking ·the "Gold Award for Packaging Creativity" as an example, its industry-first gold-clad silver collectible-grade diamond bottle cap and exquisite medal top and coin pattern design make people deeply feel the sincerity of quality in the process of opening. At the same time, the blind tasting logo on the bottle and the modern packaging design once again express the quality confidence of "Liquor is more bullish in blind tasting".
The "Silver Award for Packaging" won the "Silver Award for Drinking" of the Half Moon Altar (Classic Edition), its shape originates from the ancient Taibai Zun, with far-reaching implications, and the texture of plain frosted surface brings a simple and elegant appearance enjoyment, and the artistic atmosphere is strong. This product is evaluated by industry insiders as a perfect combination of traditional Chinese aesthetics and humanistic philosophy.
In the roundtable discussion, Wang Wei, the founder of Yanke Sauce Liquor, shared the wisdom of the internationalization of liquor packaging design. He emphasized that the internationalization of liquor packaging design is not simply implanting international elements, but should pay attention to the integration and dialogue between Chinese culture and Western culture, and always stand at the forefront of the international modernization trend.
The international design concept of Drinker Sauce Wine has achieved fruitful results, and its representative works such as Drinker Classic Edition have not only won many major international conference honors such as the designated wine for the welcome dinner of the Third Conference of the Boao Forum for Asia Global Health Forum, but also won the Italy A' Design Award, known as the "Oscar of the Design Industry", among Chinese liquor brands, and won international recognition on behalf of Chinese liquor.
The international design of the liquor is also highly sought after among overseas consumers. In the second China Sauce Wine World Tour initiated by Junfeng, some Southeast Asian consumers were deeply impressed by its ultimate charm of both quality and appearance after seeing the Drinker Sauce, and insisted on buying the only half bottle of tasting wine left at the scene at full price. Jennifer, a host and fashion model from Chiang Mai, Thailand, can't help but praise it as "like a work of art, which makes people think of some elegant and beautiful things when they see it."
Wang Wei also pointed out that Guizhou's soy sauce and liquor industry, as a gold mine in the wine supply chain, has huge investment value. He encouraged liquor suppliers to invest in Guizhou and emphasized the close working relationship between wineries and packaging material suppliers. At the same time, he put forward specific suggestions on redoing the supply chain such as packaging design of the liquor industry to promote the high-quality development of Guizhou soy sauce wine.
As a leading brand in the new consumption of soy sauce wine, the mission of "making the world fall in love with Chinese soy sauce wine and let the world enjoy Chinese quality" has always been the mission. In the future, the company will continue to pursue excellence in packaging design, lead the continuous upgrading of new consumption of Chinese liquor, and show the international style of Chinese liquor.