Game Takedown Turmoil: Who is the Real Winner in the Shadow of Android Tax?
Tencent's counterattack: DNF mobile game removed from the Android app store
Recently, the game circle exploded, Tencent Games, the giant in the game industry, actually removed its own "Dungeons and Warriors" mobile game (referred to as DNF mobile game) from the app stores of domestic Android mobile phone manufacturers such as Huawei, Coarse Grain, OPPO, and vivo. This thing sounds like Tencent is declaring war on Android phone manufacturers, what happened?
DNF mobile game, Tencent's cash cow is off the shelves?
You must know that DNF mobile games are not ordinary goods, as soon as it was launched, it exploded around the world and became Tencent's cash cow. This game is off the shelves, it's like smashing its own money printing machine, is Tencent crazy?
Android tax, are you more ruthless than Apple?
The core of the problem is actually the so-called "Android tax" levied by Android mobile phone manufacturers on Tencent Games, which is as high as 50%! In comparison, Apple's 30% cut is like a drop in the bucket. This 50% share ratio is simply naked exploitation, can Tencent not be anxious?
Tencent's protests, Huawei's toughness
Tencent is also not a vegetarian, and tried to negotiate with Huawei and other manufacturers before, and proposed a three-seven split, but was ruthlessly rejected. Huawei even removed all of Tencent's games from the shelves for a time, as if someone was afraid of whom. In the end, although the two sides reached some kind of compromise, the game behind this is simply a sword and a sword.
Coarse grains, are you a maverick or do you have other plans?
Although coarse grains did not join the so-called "hard-core alliance", but the 50% share ratio set by others, isn't this still a nostril of the alliance? Is this a coarse grain to be left alone, or to take advantage of the chaos?
Users, have you been cheated?
Netizens have a variety of opinions on this matter, some think that the Android manufacturer is too dark, and others are worried that this high share will eventually be passed on to players. The cost of the game is rising, the game experience is declining, and in this wave of operations, are players going to be the big ones again?
The game industry needs a fair share model
Tencent's protest, ostensibly a challenge to the hegemony of the Android market, is actually a hope to push the entire industry towards a fairer and more reasonable sharing model. The health of the gaming industry is inseparable from a level playing field, isn't it?
Player rights and interests cannot be ignored
In this game, the rights and interests of players are the most likely to be overlooked. Whether it's the Android tax or the Apple tax, it's often the players who pay in the end. Should we, the consumers, also unite to protect our own rights and interests, and not let games become victims of channel hegemony?
Who is in charge of the ups and downs of the game of technology companies?
This incident is not only a struggle between Tencent and Android mobile phone manufacturers, but also reflects the deep-seated contradictions between technology companies in terms of channel sharing and market control. Who can say for sure how this undercurrent will evolve in the future?
Industry change is imperative
In any case, this game removal turmoil at least let us see the need for change in the game industry. Hopefully, in the near future, we will see a healthier and fairer gaming ecosystem that will benefit both players and game manufacturers.
Social supervision is urgent
This incident may be an opportunity for society and regulators to pay more attention to the unfair competition between technology companies. After all, a healthy market requires fair rules and transparent oversight, doesn't it?