As we all know, pure electric mini cars have become the first choice for many consumers to travel daily because they are affordable and can give people good passability in urban commuting. However, even if there are many consumer choices, do these pure electric mini cars have strong strength? The car we are going to talk about today will rank 10th in the mini car sales list in May 2024 with a monthly sales volume of 1,968 units, and it is the new energy Kirin of Jiangling Group.
One thing to say, the little Kirin is not an excellent model, and even in terms of exterior design, its performance has a large gap with its competitors. Specifically, this model provides users with a relatively bright exterior color scheme, which looks eye-catching. However, in the middle of the headlight cluster of this model, a large area of black plastic material is used to decorate, and the texture is very poor. Fortunately, the front envelope shape of this model is relatively unique, with black decorations in the triangular style on both sides, with a chrome front shovel, which can also give people some visual experience of young personality.
Viewed from the side, the Kirin has a more traditional hatchback design, with no floating roof and no hidden door handles, and if it weren't for the gradual rise of the waistline from front to back, this model really doesn't look distinctive at all. Of course, the black wheel design also makes consumers feel a slight sporty atmosphere. It's just that this model uses a large area of black decoration at the rear again, and the silhouette of the split taillights also looks a bit retro, which is very different from my aesthetic preferences.
The interior of the cockpit of the small unicorn is also decorated with a variety of materials of different colors, and at a glance, you can also feel some youthful atmosphere. It's just that when you take a closer look at the interior design of the cockpit of this model, you will find that its interior materials, most of which are hard plastic, look very cheap. This model provides users with a traditional radio on the center console (some high-end versions are equipped with a 9-inch central control screen), and does not provide users with any intelligent interconnection functions, which is quite different from the new energy models that focus on technological intelligence in everyone's impression.
Of course, the starting price of the small unicorn is 49,900 yuan, and we can't ask too much for such a price, and there are fewer intelligent interconnection functions. However, the little Kirin not only does not have intelligent interconnection functions, but also has no assisted driving functions (some models have reversing images and reversing radars), and the performance of this model is also relatively poor in terms of active safety configuration and passive safety configuration. Compared with competitors in the same level, the small Kirin only provides users with ABS anti-lock braking system and braking force distribution system in terms of active driving configuration; In terms of passive safety, it also provides users with only one airbag in the main driving position! Travel safety is what all consumers are concerned about, and I really find it difficult to accept such a poor safety configuration performance of the little Kirin.
At the same time, as a pure electric mini car, the power performance of the little Kirin is also far behind other models in the same class. This model is equipped with a front-mounted single motor, which can only give users a maximum power of 26 kilowatts and a maximum torque of 84 Nm, which may be difficult to meet the travel needs of users, right? Fortunately, when I test-drove this model, the road was relatively smooth, and its power output was not particularly abrupt, plus its steering wheel was well directed, so the driving experience was reasonable. But having said that, the range of pure electric vehicles is the top priority, the little Kirin in the CLTC working environment, providing users with a pure electric range of only 175/201 km, it does not have standard fast charging technology, such a range of endurance, obviously can not give people an excellent experience.
Since the strength of the little Kirin is so poor, why can its monthly sales still reach 1,968 units in May 2024? The reason is simple, it is because the official launch of a price reduction campaign for this model. It is understood that from May 8 to 20, 2024, the model can not only enjoy a cash drop of 12,000 yuan, but also get a national trade-in subsidy of up to 10,000 yuan, that is to say, after the comprehensive discount, the entry version of the model is equivalent to 27,900 yuan to buy. Now that the official discount time of the little Kirin has passed not long ago, do you think that in June 2024, the sales performance of the little Kirin can still be close to 2,000 units? Let's wait and see.