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Tesla's big price cut! Musk responded: Only fools will believe the suggested retail price! It fell by more than 4%, and Tesla's market value has evaporated by 2.5 trillion yuan this year

Tesla's big price cut! Musk responded: Only fools will believe the suggested retail price! It fell by more than 4%, and Tesla's market value has evaporated by 2.5 trillion yuan this year

Edited: Huang Sheng

Recently, Tesla's sales decline came as Tesla slashed the prices of several models in major markets such as the United States, China and Europe over the weekend, with a drop of about $2,000. Among them, the starting prices of the Model 3 and Model Y models in China have dropped to 231,900 yuan and 249,900 yuan, respectively.

Tesla's big price cut! Musk responded: Only fools will believe the suggested retail price! It fell by more than 4%, and Tesla's market value has evaporated by 2.5 trillion yuan this year

Image source: Photo by reporter Zhang Jian

In response to questions from the outside world, Musk replied on April 21 under an article about "Tesla's frequent price adjustments" that the price of the traditional dealer model is also unstable. He emphasized that other automakers will also adjust their prices through constant dealer price increases or incentives from manufacturers and dealers. Therefore, only a fool would think that the MSRP is the actual selling price.

He noted that Tesla's prices must be constantly adjusted to ensure that production matches market demand.

Tesla's big price cut! Musk responded: Only fools will believe the suggested retail price! It fell by more than 4%, and Tesla's market value has evaporated by 2.5 trillion yuan this year

On the evening of April 22, Beijing time, in the U.S. stock market, as of press time, Tesla fell 4.71% to $140.125 per share, with a total market value of 446.27 billion yuan. Since the beginning of this year, Tesla's share price has fallen by 44.3%, and its market value has evaporated by 345.1 billion US dollars (about 2,499.869 billion yuan).

Tesla's big price cut! Musk responded: Only fools will believe the suggested retail price! It fell by more than 4%, and Tesla's market value has evaporated by 2.5 trillion yuan this year

Tesla suddenly cut prices

On April 21, Tesla China reduced the price of all products, with a decrease of 14,000 yuan.

According to the official website, the price of the Model Y has dropped to 249,900 yuan, the price of the Model Y long-range version has been reduced to 290,900 yuan, and the price of the Model Y high-performance version has been reduced to 354,900 yuan.

The price of the Model S has been reduced to 684,900 yuan, and the price of the Model S PLAID version has been reduced to 814,900 yuan.

The price of the Model X was reduced to 724,900 yuan, and the price of the Model X PLAID version was reduced to 824,900 yuan.

At the same time, Tesla's official website in China shows that the price of the new version of the Model 3 has been reduced to 231,900 yuan, and the price of the new version of the Model 3 long range has been reduced to 271,900 yuan.

Tesla's big price cut! Musk responded: Only fools will believe the suggested retail price! It fell by more than 4%, and Tesla's market value has evaporated by 2.5 trillion yuan this year

At the beginning of this month, against the backdrop of a number of domestic car brands announcing price cuts, Tesla China announced a price increase. Now that it has been raised for less than a month, Tesla can't hold on.

Previously, Tesla's official website in the United States showed that the price of the Model Y in the U.S. market was reduced by $2,000, of which the price of the Tesla Model Y was reduced to $42,990.

CCTV financial news, according to a Reuters report on the 20th, Tesla Inc. in the United States significantly reduced the price of its full self-driving (FSD) system software in the United States from $12,000 to $8,000 (about 58,000 yuan), and the monthly subscription fee was also reduced from $199 to $99.

It is reported that customers can choose to pay a one-time payment of $8,000 for the software, or a monthly subscription that pays $99 per month to use the full self-driving function. Tesla also offers a one-month free trial for every customer.

According to this, Tesla's Full Self-Driving (FSD) system software has been reduced by 4,000 US dollars (about 28,961 yuan) this time.

New vehicle deliveries in the first quarter fell short of expectations

The market generally believes that the main reason for Tesla's slowdown in hiring and this layoff is also the slowdown or even decline in the growth of its sales. Tesla's delivery data for the first quarter of 2024 released on April 2 may be the "last straw that breaks the camel's back".

Tesla's big price cut! Musk responded: Only fools will believe the suggested retail price! It fell by more than 4%, and Tesla's market value has evaporated by 2.5 trillion yuan this year

Image source: Photo by reporter Zhang Jian

According to data released by Tesla, the company produced more than 433,000 vehicles and delivered about 387,000 vehicles in the first quarter of 2024, which fell short of market expectations and was the first year-on-year decline in recent years.

Among them, 369783 Model 3/Y deliveries were delivered, down 10% year-on-year, with an estimated 426,940 units. Tesla explained that the decline in sales was partly due to the early stages of production of the upgraded Model 3 at the Fremont plant and the shutdown of the factory due to geopolitical transportation diversions.

According to the Shanghai Securities News, Robert W. Baird analyst Ben Kallo recently said that Tesla's sales in the second quarter may decline again after an unexpected decline in sales in the first quarter of 2024.

Kallo wrote in the research report that Tesla is still facing the problem of a relatively high base this quarter. He expects Tesla to deliver 444,510 vehicles in the second quarter, down 4.6% from a year earlier. "There's no denying that the demand environment has changed. Kallo said.

Regarding Musk's announcement that he will release a robotaxis on August 8, Kallo believes that based on past experience, this news may be a boost to Tesla's stock price.

While the global market demand for Tesla models is slowing down, the fierce competition in China's new energy vehicle market is also putting pressure on Tesla. According to the data, Tesla delivered 220,900 new cars in the Chinese market in the first quarter of this year, compared with 229,300 in the first quarter of last year.

According to Beijing Business Daily, auto analyst Zhong Shi believes that the current competitive environment in the new energy vehicle market is very different from when Tesla first made China. In the early days, Tesla seized the market opportunity to quickly increase sales, but at present, its own brands continue to accelerate product research and development, rapid iteration of models, and prices continue to fall, which diverts Tesla's model sales to a certain extent.

The daily economic news integrates CCTV finance, Shanghai Securities News, Beijing Business Daily, Tesla's official website, and public news

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