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Always ready to "surprise", Huawei P series changed its name to Pura, and its status is actually higher than that of Mate?

Always ready to "surprise", Huawei P series changed its name to Pura, and its status is actually higher than that of Mate?

At last Thursday's Huawei terminal press conference, Huawei P70 did not mention a word. But since the beginning of this week, Huawei has brought us a lot of news about the P series. Yu Chengdong, Executive Director of Huawei and CEO of Device BG, officially announced that Huawei's P series has been officially upgraded to "Huawei Pura", and will start with a new attitude and become the first product of the new series.

Always ready to "surprise", Huawei P series changed its name to Pura, and its status is actually higher than that of Mate?

Huawei Pura 70 spy photos exposed on the Internet

"The history of the P series is the history of moving images"?

"In 2012, we launched the Huawei P series of mobile phones. The history of the development of Huawei P series is the history of the development of mobile imaging and the evolution of technological aesthetics. We use innovative technologies to expand the boundaries of moving images, and integrate art and culture to create a unique Huawei MAGE. ”

If this sentence came out of someone else's mouth, I am afraid that the response would only be a "big tone", but it seems reasonable to say it from Yu Chengdong's mouth. 

Always ready to "surprise", Huawei P series changed its name to Pura, and its status is actually higher than that of Mate?

Of course, it may be an exaggeration to say that the development of mobile phone imaging is supported by Huawei P series and Huawei, but Huawei P series, as a flagship series focusing on imaging, is indeed at the forefront of mobile phone imaging, which has affected the development of mobile phone imaging to a certain extent.

In January 2012, Huawei launched the HUAWEI Ascend P1, the first model in the P series. As the pioneer of the P series, this mobile phone focuses on excellent appearance design and light and comfortable feel, and the screen design and image are also highlights, laying the foundation for the P series to focus on appearance and image. 

Always ready to "surprise", Huawei P series changed its name to Pura, and its status is actually higher than that of Mate?

HUAWEI Ascend P1, the first generation of the Huawei P series

However, at that time, Huawei did not realize that the future P series would become a product focusing on imaging and fashion, let alone that it would become a leader in the mobile photography industry. It wasn't until February 2013 that Huawei released the HUAWEI Ascend P2 equipped with the first-generation self-developed HiSilicon K3V2 chip, which continued the thin texture and high-definition screen of the previous generation, and the design positioning of pursuing fashion was officially established and has been used to this day.

Nowadays, many brands will cooperate with professional imaging brands, and this model is actually the direction that Huawei first began to do. In 2016, HUAWEI P9 cooperated with Leica for the first time, making it the first dual-camera mobile phone equipped with Leica lenses, with 12 million pixels for both front and rear cameras, a maximum aperture of f/2.2, and a black and white photoreceptor and color sensor with the world's first dedicated depth chip and a new ISP chip, making it a great upgrade in terms of photo effect. 

Always ready to "surprise", Huawei P series changed its name to Pura, and its status is actually higher than that of Mate?

HUAWEI P9

In addition to the technical upgrades, Huawei has also invited Hollywood movie stars such as the famous "widow sister" Scarlett Johansson to endorse the brand, further expanding the brand's popularity. With more than 10 million units shipped worldwide, the P9 series has achieved the best sales performance of the HUAWEI P series, which shows that the Huawei P series has not only promoted the technological development of the mobile imaging industry, but has also been widely recognized by consumers. 

Always ready to "surprise", Huawei P series changed its name to Pura, and its status is actually higher than that of Mate?

The "widow sister" holding the Huawei P9 mobile phone

In addition to partnering with professional imaging brands, computational photography has become mainstream in all its ways, and Huawei is a pioneer in this area. The Super Night Scene Mode equipped with the P20 Pro for the first time raised the night scene photography of the mobile phone to a new level through multi-frame compositing, which made many people at the time cry out in shock after seeing it, and promoted the development of mobile phone night scene photography. 

Always ready to "surprise", Huawei P series changed its name to Pura, and its status is actually higher than that of Mate?

HUAWEI P20 series

To the P30 series, the impact is greater, this generation through the folding of the optical path, the telephoto lens is stuffed into the mobile phone, changing the form of mobile phone telephoto photography, but also let many people have the first experience of taking telephoto photos with mobile phones, and it can even be said that to a certain extent, it has changed the development direction of mobile phone imaging and user habits. 

Always ready to "surprise", Huawei P series changed its name to Pura, and its status is actually higher than that of Mate?

HUAWEI P30 series

During this period, in addition to the rapid development of hardware, computational photography also became popular, such as Apple's DeepFusion, which combines traditional computational photography technology with deep learning algorithms, and can be intelligently analyzed and optimized to capture detailed and color-accurate photos in a variety of lighting conditions, which has become a major step forward for Apple's mobile photography. 

Always ready to "surprise", Huawei P series changed its name to Pura, and its status is actually higher than that of Mate?

Apple's Deep Fusion camera mode

Huawei is naturally not willing to be left behind, and Huawei's super night scene mode and deep fusion technology have a certain overlap, Huawei is not technically "flat and high-rise", which also creates the P series' XD Fusion technology. It not only inherits Huawei's fine tradition of shooting in low-light environments, but also improves the overall performance of mobile phone photography through more advanced image processing technology, and cooperates with the outsole periscope telephoto camera to provide a more comprehensive and professional photography experience.

Always ready to "surprise", Huawei P series changed its name to Pura, and its status is actually higher than that of Mate?

It is not difficult to see,Whether it is hardware quality、Development strategy、Cooperation with image manufacturers or computational photography,HuaweiP series has led the trend,Although the development history of HuaweiP series is the history of mobile image development is a bit exaggerated,But at present, every popular mobile image technology,There is Huawei's imprint,I believe that Pura 70 may really lead the next wave of mobile photography development direction。

Always ready to "surprise", Huawei P series changed its name to Pura, and its status is actually higher than that of Mate?

Is it a new "disruptive product"?

After the name change was announced, the new name "Pura" caused heated discussions.

In the eyes of some netizens, the newly upgraded Pura means that the P series will officially be on an equal footing with the Mate series, officially taking on the responsibility of "double flagship", and many people have made up various jokes.

Always ready to "surprise", Huawei P series changed its name to Pura, and its status is actually higher than that of Mate?
Always ready to "surprise", Huawei P series changed its name to Pura, and its status is actually higher than that of Mate?
Always ready to "surprise", Huawei P series changed its name to Pura, and its status is actually higher than that of Mate?

However, in fact, Pura is in Spanish, which means "pure" and "pure", and of course, some netizens translate it as "beautiful", which is very in line with the product characteristics of the P series. Some netizens speculated that the name change was because the "P" letter was too short to be used as a brand name, and changing the name was also a reasonable choice, but Huawei Pura's Slogan is: chasing the original heart and forging ahead. 

Always ready to "surprise", Huawei P series changed its name to Pura, and its status is actually higher than that of Mate?

In addition, Huawei's name change is likely to be "planned for a long time", public information shows that Huawei has registered a large number of trademarks such as "Pura" and "HUAWEI Pura" as early as 5 years ago, and this "big chess" may have begun to be laid out at that time. 

Always ready to "surprise", Huawei P series changed its name to Pura, and its status is actually higher than that of Mate?

Although the promotional video released this time does not show the new machine, the triangular elements frequently appear in the promotional video, which is also a real blow to the previously rumored appearance renderings. I have to say that in today's combination of "sitting in rows" and "enclosure circles", the Huawei Pura series has opened up a new arrangement.

Always ready to "surprise", Huawei P series changed its name to Pura, and its status is actually higher than that of Mate?

Regarding this design, some people said that it was really "fashion-leading", while others said that it was "ugly out of the new sky", and the triangular lens module looked very strange like the cartoon character "Mickey Mouse". In terms of the main image, it was revealed that the top model of the Pura 70 series will be equipped with SonyIMX989 sensor, which will also be the first time Huawei has used a one-inch outsole sensor, but some bloggers have broken the news that Pura 70 will be switched to OV50K, using AI technology, breaking through hardware limitations through algorithms, and using glass-plastic hybrid lenses.

Of course, it is also very possible for us to suddenly "put a big move" on the image. 

Always ready to "surprise", Huawei P series changed its name to Pura, and its status is actually higher than that of Mate?

The current revelations show that there are four models in the Huawei Pura series this time, although the name has been changed, but it still follows the naming habits of the P series, the four models are Pura 70, Pura 70 Pro, Pura 70 Pro+, Pura 70 Ultra, there is no previously hotly discussed Art version, and even the color matching has been exposed.

Always ready to "surprise", Huawei P series changed its name to Pura, and its status is actually higher than that of Mate?

In terms of performance, the current network broke the news that the Pura 70 series is likely to use the Kirin 9000S processor, after all, when this processor returned, there were many rumors that it would be the first to be equipped on the P series. While many competitors are already using 5G-Advanced, the Pura 70 series will likely still use "4.99G", or not mention the processor at all.

However, there are a variety of different revelations on the Internet, some say that the Pura 70 will use the same processor as the Mate 60, some bloggers break the news that it will use an overclocked version called "SH", an increase of 20%, and some bloggers claim that the Pura 70 will use the new K9 5G processor instead of using the specific name 9000S.

In addition, Beidou satellite communication is likely to be indispensable, and more functions may also come. 

Always ready to "surprise", Huawei P series changed its name to Pura, and its status is actually higher than that of Mate?

In fact, throughout the history of the P series, only the P40 supports Kirin 5G, and it has been 4 years since the P40 came out. Previously, HuaweiP series has been very influential in imaging,But in the past few years,Due to well-known reasons,P50、P60Due to the loss of hardware advantages,Image capabilities have been greatly limited,Now"Hero returns"Pura 70 shoulders the mission of "recovering lost ground",Some bloggers said that Huawei's internal training emphasized the importance of P series more than the Mate series。

In fact, as early as the end of last year, Yu Chengdong revealed at Huawei's pollen annual meeting that very leading, innovative and disruptive products will be launched next year. He also said that "when the time comes, you can see how we can rewrite the history of this industry", which is very "Yu Dazui" momentum. 

Always ready to "surprise", Huawei P series changed its name to Pura, and its status is actually higher than that of Mate?

Although there has been no answer to the debate about what exactly he is talking about as a "disruptive product", many people speculate that this product may be the Pura 70 series.

After all, whether it is rear multi-camera, telephoto lens, night scene shooting, computational optics, etc., it can basically be said that Huawei began to enter people's field of vision, although it may have caused some controversy at the time, but later it gradually became common after the follow-up of friends and became a part of the moving image. 

Always ready to "surprise", Huawei P series changed its name to Pura, and its status is actually higher than that of Mate?

As for how the latest HUAWEI Pura 70 series will rewrite the history of moving images, and how it will lead a new wave of moving images, we may soon see.

The "big mouth" bragged bull is going to come true again?

People often say that Lei Jun is a marketing master, but in fact, Yu Chengdong's ability in marketing is not far behind.

Although it is often called "Yu Dazui", in fact, many times every sentence of Yu Chengdong has been carefully considered, such as the sentence "The development history of the P series is the history of the development of mobile imaging", which cleverly links the development of Huawei's P series with the development history of mobile imaging, indicating the technical characteristics and trends of the P series in mobile imaging over the generations, reflecting the development direction of the entire mobile imaging industry. Although it implies that "the P series is leading the industry", it does not directly say that "the P series is the history of moving images" or "we define the history of moving images". 

Always ready to "surprise", Huawei P series changed its name to Pura, and its status is actually higher than that of Mate?

This makes many people think that Yu Chengdong is "bragging" when they first see this sentence, but when looking back at history, they have to admit that when they look back at the P series of previous dynasties, the marks of the times and product characteristics reflected by them are representative enough, which is why Yu Chengdong always gives people a feeling of "bragging cattle are realized", which is also part of Yu Chengdong's unique marketing method.

The new generation of Pura70 series not only inherits the brand potential of the previous P series, but also has the return of chips and the blessing of the HarmonyOS ecosystem. After the "surprise attack" of the Mate 60 Pro, many people are looking forward to this "I don't know when it will come" release method.

Needless to say, I've set alarms for 10:08 and 18:08 this week, how about you?

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