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Liu Qiangdong's AI digital human will start the live broadcast, and JD.com will apply for the registration of trademarks such as "Lao Liu Special".

Liu Qiangdong's AI digital human will start the live broadcast, and JD.com will apply for the registration of trademarks such as "Lao Liu Special".

On April 15, some media reported that, according to people familiar with the matter, Liu Qiangdong, founder and chairman of the board of directors of JD.com, is about to start a live broadcast on the JD APP, and it is expected to be officially broadcast soon (within this week).

At 5 o'clock in the afternoon, Jingdong Group's official WeChat "Jingdong Blackboard News" officially announced: "That's right! It's true! Jingdong's No. 1 procurement and sales" Dongge AI digital human is going to be live!!

This is a video trailer supported by Jingdong Yanxi:Liu Qiangdong's doppelganger、AI digital person announced,4month16Will meet friends in the live broadcast room of Jingdong Procurement and Sales,Share Dongge's experience and experience in food、Reading、Life and other aspects,At the same time, bring you the good things carefully selected by Jingdong Procurement and Sales for everyone。

Liu Qiangdong's AI digital human will start the live broadcast, and JD.com will apply for the registration of trademarks such as "Lao Liu Special".

Industry insiders believe that this live broadcast is to further warm up JD's content ecology and short video creation.

Previously, on April 10, JD.com announced that it would invest more than 1 billion cash and 1 billion traffic as rewards, with no cap, to attract more original creators and high-quality content institutions to settle in. In addition, JD.com is also actively preparing for the incubation of top talents, and plans to select the top 100 talents at the end of the year. And the money spent on the reserve stage alone has been hundreds of millions of yuan.

It is worth mentioning that JD Digital Human Live Streaming has achieved good results after many previous tests. On February 23, JD Cloud officially announced that during the Spring Festival this year, the cumulative GMV of Yanxi Digital Human exceeded 40 million yuan, and the conversion rate of leisure time increased by more than 30%.

Tianyancha intellectual property information shows that recently, Beijing Jingdong Century Trade Co., Ltd. applied for the registration of trademarks such as "Lao Liu Special Field", "Youjing Home Products" and "Round Head Price", and the international classification involves advertising sales, clothing, shoes and hats, etc., and the current trademark status is pending substantive examination.

Liu Qiangdong's AI digital human will start the live broadcast, and JD.com will apply for the registration of trademarks such as "Lao Liu Special".

Xiaoxiang Morning News reporter Li Xuanzi

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