Huawei Pura 70, once again far ahead?

Huawei Pura 70, once again far ahead?

Author|Ye Er, Editor|Wei Xiao

The market is always looking forward to Huawei's new mobile phones.

Put it on the P70, more accurately, on the Pura 70 series, even more so.

Just today, Huawei officially announced that it will upgrade the P series brand to Pura, starting again with a new attitude. The original P70 will naturally become the Pura 70, the first product of the Pura series.

Huawei Pura 70, once again far ahead?

The change of product naming and brand upgrade is not a trivial matter for mobile phone manufacturers.

In particular, the P series has a history of 12 years, and is Huawei's flagship product together with the MATE series, which is a core part of Huawei's impact and foothold in the high-end market.

At this time, Huawei officially upgraded it to Pura, and some industry insiders believe that in addition to aligning with MATE, NOVA and other brands in naming, it has also released an offensive posture.


Next up is Pura 70, and it may be time to attack fiercely.

After 5G, the image is about to break the game?

The traffic is already full.

Prior to the P-Series upgrade to Pura, the market had been waiting for the Pura 70 for a long time.

According to the network information, the Pura 70 is likely to continue to be equipped with the Kirin 9000S processor of the Mate 60 series to achieve a "far ahead" 5G experience and support satellite communication waiting.

At the same time, based on the P series' focus on fashion and photography, the Pura 70 may use more advanced camera sensors and image processing technology, together with the self-developed XMAGE image system, to provide clearer and more delicate photo effects, and is committed to regaining the pinnacle of imaging.

In addition, the design is bolder and more recognizable.

According to the online information, the design of the camera island is different from the traditional square and circle shape of the mainstream, and the Huawei Pura 70 series may adopt a triangular design. In the first product concept video released by Huawei terminals, the triangular shape is particularly prominent, which is also a side confirmation of the design.

Huawei Pura 70, once again far ahead?

On the whole, on the one hand, after the MATE 60 achieved a "far ahead" 5G experience and made the market boil, Huawei Pura 70 is the first product of the P/Pura series equipped with the same chip, on the other hand, Huawei Pura 70 also shoulders the heavy responsibility of regaining the pinnacle of imaging, which makes this product Although it has not yet been released, it has attracted countless attention.

Huawei may have broken through the blockade on 5G, and people naturally expect the Huawei Pura 70 series to once again bring "far ahead" in terms of imaging.

After all, the development history of Huawei's P series is the history of the development of domestic mobile phone mobile imaging, and it is also the history of the evolution of technological aesthetics. In the past, the P series has always been a benchmark product for smartphone photography.

However, due to the ban and other reasons, in the past two years, with the cooperation between Xiaomi and Leica, OPPO and Hasselblad, and vivo and Zeiss cooperation, the image and photo taking has become more of the marketing home of Xiaomi OV, and Huawei's voice has weakened a lot.

It's up to the Pura 70 to see how it performs in the image.

It's not even close to being first

From a market perspective, the Pura 70 may also add another fuel to Huawei's return to the first place in the domestic market.

Since 2020, Huawei's mobile phone market share has continued to decline due to factors such as chip restrictions. In that year, Huawei was able to maintain the first position in the domestic smartphone market share, but only a year later, its market share fell to the "other" in the statistics.

In terms of global markets, the downtrend is even more intense.

In 2019, Huawei's mobile phone sales in the global market were 240 million units, and in 2022, there will be only 28 million units.

But in the second half of 2023, the situation is reversed.

WITH THE RELEASE OF THE MATE 60 SERIES, HUAWEI ROSE TO THIRD PLACE IN SALES IN THE FOURTH QUARTER OF THAT YEAR, WITH A YEAR-ON-YEAR INCREASE OF 71% AND A MARKET SHARE OF 15.2%. In the first six weeks of 2024, Huawei's mobile phone sales increased by 64% year-on-year, gaining a market share of 17%, which was only 1 percentage point away from the first place in the market at that time.

The momentum was strong, but in the end it failed to return to the top spot in the quarter.

According to the latest data, the top 5 activations in the domestic mobile phone market in the first quarter of 2024 are vivo, honor, Huawei, Apple, and OPPO. Huawei's market share is 15.5%, ranking third, far from the first, with a gap of about 1 million activations.

Huawei Pura 70, once again far ahead?

Relying on the MATE series alone, there is still a lack of stamina. The release of the Pura 70 will naturally also be the main support for sales.

Ming-Chi Kuo, an analyst at Tianfeng International Securities, previously predicted that compared with the P60 series released in 2023, the shipments of the P70 (i.e., Pura 70, the same below) series will increase significantly in 2024. P70 shipments are expected to grow by 230% to 13 million to 15 million units if demand is strong, and 150% to 10 million to 12 million units if demand slows.

It shows that the market is sought after.

Everything is waiting for the release of Pura 70.

Lanmeih/Today's Topic

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