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analyzed the market positioning of CCTV news anchors, and finally found the reason why Yan Yuxin was devolved

author:Stay King Xixi

The adjustment of the CCTV news anchor lineup has actually been going on, Haixia and Ouyang Xiadan chose to leave the CCTV camera, and Guo Zhijian had no choice but to be sent to the "Newsweek" series of programs, which are all adjustments in the development of the older generation of news anchors.

The anchors who replaced these anchors in the "News Network" column group are Pan Tao, Bao Xiaofeng, Yan Yuxin, Wang Yinqi and others, who inject fresh blood into the program and also give "News Network" more choices in the anchor work arrangement.

Based on the fact of the façade program, when the anchor lineup of the program "News Network" is adjusted, other news programs will naturally be rearranged in terms of lineup and anchor appearance rate.

analyzed the market positioning of CCTV news anchors, and finally found the reason why Yan Yuxin was devolved

As far as the general trend is concerned, it is an indisputable fact to reuse new faces, which is also the fundamental reason why Yan Yuxin and Wang Yinqi can join "News Network", but the trend does not mean that the arrangement of hosting positions and appearance rates has become a fixed choice at this stage, so the audience also found that although Yan Yuxin and Wang Yinqi were reused, their appearance rate in the show has declined significantly.

Even from the perspective of job arrangement, Yan Yuxin, who has been repeatedly arranged to broadcast the series of programs "News 30 Minutes" and "News Live Room", has a tendency to be delegated.

You must know that "News Live Room" is more of a new face as a springboard in the process of upward development, and after joining the "News Network" column group, he was still arranged to broadcast the program, which inevitably made the audience worry about Yan Yuxin's follow-up career development.

analyzed the market positioning of CCTV news anchors, and finally found the reason why Yan Yuxin was devolved

In fact, as long as you have analyzed the market positioning of CCTV news anchors, you can understand that Yan Yuxin's decentralization of other news programs is not because of the decline in business capabilities, not because of being abandoned by CCTV, but based on the coordination of the adjustment of other news anchors' job arrangements.

As far as the market positioning of CCTV news anchors is concerned, Yan Yuxin is a candidate for façade responsibility, Kang Hui, Gangqiang and others are façade leaders, and Kang Hui needs to coordinate more time in terms of work arrangement because of his leadership status.

analyzed the market positioning of CCTV news anchors, and finally found the reason why Yan Yuxin was devolved

From this, continue to observe the current work of CCTV news anchors, when Yan Yuxin was delegated, Kang Hui's appearance rate in the "News Network" column group has increased significantly, can it be said that Kang Hui has been reused by CCTV? Obviously, this logic does not match Kang Hui's market positioning.

The fundamental reason is that Kang Hui needs to coordinate the time for the follow-up work, so he took the initiative to increase the workload in his stage time, in this case, Yan Yuxin had to suspend the broadcast of "News Network", and CCTV chose to arrange other broadcasts of some other news programs.

analyzed the market positioning of CCTV news anchors, and finally found the reason why Yan Yuxin was devolved

In terms of market reputation, Yan Yuxin's performance after appearing in the "News Network" column group has been recognized by the audience, and he can support the title of CCTV façade anchor, but Kang Hui has not left the first-line stage at the moment, so Yan Yuxin still needs to polish himself and wait for the opportunity to appear on the façade.

analyzed the market positioning of CCTV news anchors, and finally found the reason why Yan Yuxin was devolved

In this process, Yan Yuxin can observe the work status and performance of Kang Hui, Gangqiang and other façade anchors, compare and find his own shortcomings, and when he really becomes a façade, he will not be questioned by the audience because of his work performance.

In the future, the CCTV stage belongs to Yan Yuxin, and the banner of CCTV news anchors also needs him to carry it.

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