"Everyone shouts and beats" the news of "Li Ghost"

author:Shangguan News
"Everyone shouts and beats" the news of "Li Ghost"

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On April 12, the much-watched "Qin Lang Paris Lost Winter Vacation Homework Incident" ushered in the finale. After investigation by the public security organs, the incident was planned and fabricated. Such a big reversal made many netizens drop their jaws. In fact, there were netizens who claimed to be Teacher Qin Lang and Uncle Qin Lang in the comment area before, and the so-called "Uncle Qin Lang" also used the live broadcast to attract a large number of netizens to watch, but it was also found to be a pose.

It is no exaggeration to say that this kind of online fake news may seem to be just "for fun", but in fact it "has no bottom line", which not only violates the law, but also leaves a lot of chicken feathers in the field of public opinion. So, what are the manifestations of online news fraud, how harmful are the dangers, and how should it be dealt with?


For some time now, there has been a lot of hot fake news on the Internet that inciting emotions. In particular, some self-media bloggers, in order to win eyeballs and gain traffic, are crazy to "add drama" to themselves, and some works are widely disseminated, but then they have "exposed their feet", and the frequency of reversal is unbearable.

Counting the forms of online news fraud, it can be said that there are various types:

"Outrageous" out of nothing. In July last year, a picture of "Dog Hunting Notice" appeared in the circle of friends of many Zhengzhou people, and words such as "Meritorious Dog" and "10 Million" stirred up the nerves of netizens, and the topic "Zhengzhou Dog Owner Offered a Reward of 10 Million RMB to Find a Dog" once rushed to the hot search, with more than 200 million reads, but it was eventually confirmed to be nothing more than a farce.

A "small show" written and acted by himself. Previously, a video of "tourists were asked for 1,500 yuan for salvage fees when their mobile phones fell off West Lake" appeared on the hot search lists of many social platforms. But in fact, the so-called "mobile phone dropped in West Lake, salvage personnel ask to pay a high salvage fee" video is just a commercial promotion that is written, directed and acted by itself.

The "tear gas" of pathos marketing. What is touched by the miserable sale is the simple compassion and empathy in people's hearts, which can often attract the attention of public opinion. Some people concocted short videos such as "I can't dream of it, my child wants fertilizer" and "9-year-old children in mountainous areas sell pomegranates" in order to gain traffic, falsely claiming that a certain amount of fruit is "unsalable" and farmers "lose all their money", so as to achieve the purpose of selling goods.

A "hodgepodge" of mixed truths and falsehoods. As netizens said, some fake news "starts with a picture, and the content depends on the editor". Some may be real, but the time is fake, and the rice is hot; some write what happened in the past as what happened now, and write what happened in that place as what happened in this place, or use some shooting techniques that seem documentary, such as street scavenging, surveillance, etc., to create a sense of reality and make the audience fall into a misunderstanding of judgment.

The "fully automatic" of science and technology is ruthless. Some self-media use ChatGPT and other tools to modify known news elements, trying to deceive the public with AI. There was a so-called "news" on the Internet that "the Hangzhou Municipal Government canceled the restriction of motor vehicles according to the tail number on March 1", but it was finally confirmed that it was just fake news generated by a community owner with ChatGPT, causing adverse effects.

In short, in the era of mobile Internet, with the advancement of technology, everyone has the opportunity to create and publish content to gain attention on the Internet, but the openness and anonymity of the Internet also provide a breeding ground for fake news.

"Everyone shouts and beats" the news of "Li Ghost"

Fake news Source: Network screenshot


In the eyes of some self-media and institutions, news fraud on the Internet may be just a trivial matter, not a big deal, but in fact, the harm of online news fraud is very serious, and sometimes the consequences are even unimaginable. Especially when we have entered the information age and media society, fake news has shown a fission-like spread, which is often read by tens of millions of people, causing a bad impact in a short period of time. There are at least three aspects.

For example, misleading the public's perception. Fake news has no real value, but it occupies the public's attention, wastes everyone's time and energy, and can mislead the public's perception, making them anxious and uneasy. Some fake news even made a comeback at intervals, such as a short video titled "A woman riding a bicycle waiting for a traffic light, and a man suddenly knocked her down" has appeared on online platforms many times, taking advantage of netizens' simple empathy and repeatedly inciting netizens' emotions. There is a psychological term called "anchoring effect", which means that the earliest information that people are exposed to will have a great impact on their judgment, and even if there is information later, it is difficult for people to make changes and adjustments. This means that even if online news turns out to be fictional, it is difficult to completely eliminate the negative effects it has already had.

For example, disrupting the order of society. For example, in March this year, a netizen posted on a short video platform that "4 men and women in Liaoning Third Hospital died of KX5 virus infection", and this is completely a rumor. Information like this artificially creates a tense social atmosphere, causes people to worry and panic, and has a bad social impact. "The woman's infusion was pulled out by a strange man and pierced into the bucket", "Sister Fuyang Min was subjected to domestic violence", "18.88 million sky-high dowry", "the most murderous class teacher in history" and other online fake news, involving gender, family, medical care, education and other topics that the masses pay close attention to, it is easy to cause tears and confrontations between netizens, and may even lead to offline conflicts, so that some netizens have misunderstandings about the work of the party and the government.

Another example is the impact on the credibility of the media. Some people say that the more fake news it is, the more it looks like news. Fake news on the Internet, either fabricated or alarmist, affects people's normal information exchange, seriously violates the principle of truthfulness of news, and seriously undermines the ecology of online news. Even if some fake news is fabricated by Internet celebrities or institutions, the continuous reversal in the process of dissemination will make many netizens distrust the online news ecology, and cause the reputation of media practitioners and news media to suffer. Over time, when people become accustomed to fake news online, the news media will lose its authority and credibility.

In the "post-truth era", the harm of online fake news cannot be underestimated, and all of the above constitute the erosion of the ecology of public opinion and the destruction of social morality.

"Everyone shouts and beats" the news of "Li Ghost"

Source: Visual China


In the face of the "magic of one foot higher" in which the tricks of online news fraud are constantly being renovated, is there a new way to deal with the problem that can be "raised one foot higher"? The author believes that there are the following aspects that can be explored.

Use more powerful means to find out the "Li Ghost". Online fake news has existed for a long time, and with the rapid iterative update of network technology and applications, many new forms and new problems have emerged, which has increased the difficulty of governance. At the same time, some platforms pursue the logic of traffic first, and in the name of algorithmic recommendations, fake news, "headline parties", and controversial topics are allowed to proliferate. Some studies have pointed out that social media and platforms lack sufficient incentives to regulate fake news on their platforms for economic and commercial reasons.

Platforms also need to recognize that the traffic generated by the spread of fake news is unlikely to last long. It is necessary to keep pace with the times, continuously enrich regulatory means, promptly discover and deal with online fake news, and assume social responsibility in maintaining the content ecosystem. For example, suspected fake news and AI-generated false information should be quickly identified and their transmission chains and interest chains should be cut off, and online news counterfeiters and their accounts should also be dealt with more thoroughly and resolutely to prevent them from changing their appearance and repeating old dramas. Relevant departments should strengthen supervision and urging of platforms, take drastic measures to eliminate scabies, re-enforce the law, and severely crack down on individuals or institutions that create fake news in accordance with the law, so as to set an example. In addition to routine operations such as deleting fake news and shutting down accounts that violate the rules, the most important thing is to put the "knife" down, for example, to increase the punishment for the "initiators" of fake news, and for example, to blacklist online entities that produce and disseminate fake news, so as to provide institutional deterrence.

"Outperform" rumors in a quicker way. Some people use this analogy: Internet rumors and fake news are like weeds, in addition to needing to be removed in time, it is also necessary to make the fields full of healthy crops in order to squeeze the living space of weeds to a minimum. The faster weeds grow, the faster weeds can be removed and healthy crops planted.

In recent years, some online platforms have established mechanisms to refute rumors to promptly clarify discovered incidents of online news fraud, and relevant departments have also coordinated to quickly release the results of investigations and dispositions in response to social concerns. Whether it is also possible to further optimize and improve technologies and mechanisms such as algorithm recommendation, daily monitoring, and clue collection, so as to push rumor-refuting information more quickly and accurately, and establish shortcuts to mobilize netizens to provide clues, so that more traffic can "flow" to truly valuable information.

Distinguish the real from the fake with a sharper eye. It can be seen from the "Qin Lang Paris Winter Vacation Homework Incident" that the reason behind the current generation of many fake online news is the deformed "traffic view". In order to get more traffic and monetize, many Internet celebrities and self-media choose to write, direct and act when they lack materials, and even "take risks" to concoct fake news to meet the current demand of some people for funny and curious information. For netizens, in the face of the dazzling variety of information on the Internet, they need to be as objective and rational as possible, and they can understand the situation in many aspects. When facts and emotions are intertwined, only by keeping our eyes open and cultivating good media literacy can we stay sober in the flood of information under the mud and sand.

For news outlets, improving professionalism is an important way to prevent fake news. When reporting on network dynamics, it is necessary to pay attention to verification, conduct more cross-interviews, and repeatedly verify them, rather than listening to one-sided sources, and not give up the adherence to journalistic professionalism in order to pursue traffic. Sometimes some short video bloggers obviously make up plots for the sake of making jokes, but some media directly adopt them after seeing them and spread the jokes as news, so they become the "helpers" of fake news on the Internet.

When platforms can monitor and detect fake news in a timely manner, when netizens can identify fake news, and when individuals and organizations dare not create fake news, our cyberspace will be more upright.

Dear readers: leave a message in the comment area below, and the person who receives the highest number of likes within 24 hours of the release of this article will receive a set of "Words from the Heart". Have you ever been misled by fake news on the Internet? What do you think should be done?

"Everyone shouts and beats" the news of "Li Ghost"

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Column Editor-in-Chief: Qin Hong Text Editor: Cheng Pei

Source: Author: Zhejiang Propaganda

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