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79,800! BYD Qin weakly lowered the price, Wang Chuanfu: I don't want friends to have no way to live

79,800! BYD Qin weakly lowered the price, Wang Chuanfu: I don't want friends to have no way to live

Price reduction, price reduction, price reduction.

The spring has just been reworked, and the volume of the car market is simple and rude.

BYD fired the first shot, and then the A-class sedan market was vigorous.

BYD launched the Qin PLUS Glory Edition model, which was reduced by 10,000 yuan compared with the old model, starting at 79,800 yuan, and many car companies such as Wuling, Changan, Nezha, and Beijing Hyundai quickly followed up.

The A-Class may be just the beginning.

According to the message,

The Glory Edition of the BYD Dolphin will also be launched this week, which is hard not to be reminiscent of this time last year, when BYD used the "998 Qin PLUS" to open the Champion Edition model on the market.

79,800! BYD Qin weakly lowered the price, Wang Chuanfu: I don't want friends to have no way to live

Now, Wang Chuanfu has played the first card of the Year of the Dragon, and the choice of "on the tube" or "unaffordable" is placed in front of friends and businessmen.

The first shot of the price war in the Year of the Dragon

BYD fired the first shot of the price war in the Year of the Dragon, launching the Qin PLUS and Destroyer 05 Glory Edition models, both of which are sold at 79,800 yuan.

A few years ago, the BYD Qin PLUS Champion Edition had dropped to 89,800 yuan, and this time the Glory Edition dropped by another 10,000 yuan, and the main configuration has not changed.

According to the official introduction, the Honor Edition has also added the "intelligent power-on/off" function compared with the Champion Edition model. It is unknown whether other details have changed.

79,800! BYD Qin weakly lowered the price, Wang Chuanfu: I don't want friends to have no way to live

BYD's price cut quickly triggered a number of car companies to follow up:

The price of the Wuling Starlight 150km advanced version has been reduced by 6,000 yuan, and the current price is 99,800 yuan, sniping Qin PLUS 120km pure electric range model.

Wuling Xingguang is also a plug-in hybrid sedan, with a slightly longer body than the Qin PLUS, the entry model is only 88,800 yuan, and the pure electric range is 70km under CLTC working conditions.

79,800! BYD Qin weakly lowered the price, Wang Chuanfu: I don't want friends to have no way to live

Nearly 18,300 units were sold in the first month of listing, and it was regarded as a "strong rival" of Qin PLUS.

Regarding this price reduction, Zhou Jin, deputy general manager of Wuling, only said "one word" on Weibo, but his attitude was clear:

79,800! BYD Qin weakly lowered the price, Wang Chuanfu: I don't want friends to have no way to live

Beijing Hyundai

Elantra is even more-for-tat, and while the starting price is reduced to 75,800 yuan, it has played the slogan of "oil" is stronger than "electricity", obviously responding to BYD's "electricity is lower than oil".

79,800! BYD Qin weakly lowered the price, Wang Chuanfu: I don't want friends to have no way to live

Beijing Hyundai Elantra is an A-class fuel sedan that has been on the market for more than 30 years and has a glorious history, with cumulative sales of nearly 15 million units, of which one-third are from China.

The fuel consumption of 5.36L per 100 kilometers under WLTC working conditions obviously has no advantage in the economy of new energy vehicles, and sales have declined.

Therefore, the price of the new model was reduced after the launch last year, which led to the recovery of sales, and 11,300 units were sold in January this year, a year-on-year increase of 39%.

79,800! BYD Qin weakly lowered the price, Wang Chuanfu: I don't want friends to have no way to live

In this round of price war, the most interesting thing is

The entry of Changan Qiyuan A05 first showed a poster on the Internet that "electricity is lower than oil!low!low!", which showed that Changan Qiyuan A05 dropped to 73,800 yuan.

79,800! BYD Qin weakly lowered the price, Wang Chuanfu: I don't want friends to have no way to live

Soon Chang'an officially announced that Qiyuan A05 was actually sold at 78,900 yuan, a decrease of 11,000 yuan compared with the original price.

79,800! BYD Qin weakly lowered the price, Wang Chuanfu: I don't want friends to have no way to live

Changan Qiyuan A05 is a plug-in hybrid sedan equipped with a 1.5L engine, providing two types of motors, 140kW and 158kW, with two pure electric range options of 70km and 145km, and a minimum fuel consumption of 0.98 liters per 100km under comprehensive working conditions.

Not only A-class sedans, but also Geely, Denza and Nezha have launched price reduction strategies.

Geely, a pure electric sedan with a starting price of 175,800 yuan

Galaxy E8 launched a limited-time interest in February, including 2000 to 7000 yuan car purchase, 6000 yuan optional fund.

79,800! BYD Qin weakly lowered the price, Wang Chuanfu: I don't want friends to have no way to live

The SUV Denza N7, which starts at 301,800 yuan, has also launched a limited-time promotion, which is very strong, and users can enjoy 2,000 yuan to 52,000 yuan when they buy the Denza N7 from February 18 to February 25.

79,800! BYD Qin weakly lowered the price, Wang Chuanfu: I don't want friends to have no way to live

Nezha's price reduction covers more models:

The price of the Nezha X SUV model has been reduced by 22,000 yuan, and the new 400 Air version has been sold at 99,800 yuan.

The price of the B+ class coupe Nezha S is reduced by 5,000 yuan, and the current price starts at 154,800 yuan.

SUV车型哪吒Aya全系降价8000元,现价6.58万元起。

79,800! BYD Qin weakly lowered the price, Wang Chuanfu: I don't want friends to have no way to live

BYD's sentence "electricity is lower than oil", the first wave set off is so big, it is difficult not to recall the "same price of oil and electricity" at this time last year.

The 79,800 yuan Qin PLUS will not only be the first shot in the price war in the Year of the Dragon, but also the first shot of the "Glory Edition"?

From "oil and electricity at the same price" to "electricity is lower than oil"

Qin PLUS's price reduction shocked many people. After all, it only fell once a year ago.

And some people think that it is normal to reduce the price again.

According to the performance forecast released by BYD at the end of January, its net profit in 2023 is expected to be 29 billion yuan to 31 billion yuan, equivalent to an average daily income of 79 million to 87 million yuan.

79,800! BYD Qin weakly lowered the price, Wang Chuanfu: I don't want friends to have no way to live

BYD has made a lot of money, and it is still a master of industrial integration, and the soaring sales have further diluted the cost, and there is room for cost reduction internally.

Externally, Qin PLUS is also facing a lot of competitive pressure:

Existing

Sylphy,

An old competitor like Lavida is blocked in front, and there is the aforementioned Wuling Starlight, and such a new product is in hot pursuit.

Don't look at the official guide price of Sylphy is more than 100,000 yuan, and the local dealers give a discount of 73,700 yuan, the price is very competitive, according to the data of the Automobile Dealers Association, Sylphy sold nearly 70,000 more units than Qin PLUS last year.

79,800! BYD Qin weakly lowered the price, Wang Chuanfu: I don't want friends to have no way to live

From the perspective of the larger market, the 79,800 yuan Qin PLUS Glory Edition may be just the beginning.

Also in February last year, the BYD Qin PLUS DM-i Champion Edition was launched, and the starting price of 99,800 yuan shocked many people.

Later, BYD's major models successively launched the Champion Edition, focusing on a "price reduction and additional configuration", driving BYD's annual sales to exceed 3 million units and enter the top ten in global sales.

At present, it is reported that the BYD Dolphin Glory Edition will be launched on February 23.

79,800! BYD Qin weakly lowered the price, Wang Chuanfu: I don't want friends to have no way to live

So in the future, there may be more Honor Edition models launched, replicating the launch of last year's Champion Edition, and "electricity is lower than oil" is a declaration for all models.

Now, BYD has played the first card, 79,800 yuan Qin PLUS, how should the joint venture brand respond?

The modern Elantra has demonstrated: price reduction.

If you can't beat it, the price will be reduced, but some netizens gave pessimistic predictions about it:

50,000 today, 100,000 tomorrow, and a peaceful rest. Looking at the four realms, and the "Qin" soldiers arrived.

79,800! BYD Qin weakly lowered the price, Wang Chuanfu: I don't want friends to have no way to live

This is still the result of "Qin Bing" not wanting "everyone to be uncomfortable", Wang Chuanfu once said:

In the range of 100,000 (yuan) to 200,000 (yuan), BYD still has pricing power. We also hope that it can be more stable, so that everyone is very uncomfortable, and others have no way to live, so this is not good.

If BYD cuts prices again in the future, can the joint venture still follow?

One More Thing

In addition to the price reduction, Elantra's-for-tat "oil is stronger than electricity" has pushed the oil and electricity battle to a climax.

During the Spring Festival, "The first batch of people who drove electric dads home regretted it" topped the hot search again.

The annual debate on "trams go long distances" is very intense.

79,800! BYD Qin weakly lowered the price, Wang Chuanfu: I don't want friends to have no way to live

It is undeniable that fuel vehicles still account for the majority of sales, and the penetration rate of new energy will only reach 40.2% in December 2023.

However, at present, fuel vehicles are much less economical in the face of hybrid vehicles.

BYD's "electricity is lower than oil" is not only reflected in the price of the whole vehicle, but also in the daily cost of using the car.

At present, compared with pure electric vehicles, fuel vehicles have some advantages in terms of range and energy supplement.

79,800! BYD Qin weakly lowered the price, Wang Chuanfu: I don't want friends to have no way to live

But the general trend is that this advantage is being diluted.

800V supercharging is becoming popular in the industry, and the cruising range of electric vehicles has exceeded 1,000km.

The battery swap mode has also been officially recognized and endorsed, and a large number of OEMs, power grids and even petrochemical giants have begun to build battery swap facilities.

How long can we fight for oil and electricity? What else can we fight?

The results of the 2023 intelligent driving selection

After extensive solicitation, professional recommendation, and 10,000 votes from the smart car reference vertical community, the 2023 smart car selection results were officially released. There are three categories of awards:

· Top 10 smart car leaders

· Top 10 smart car products

· Top 10 smart car technology solutions

At a time when the automotive industry is ushering in major changes unseen in a century, we hope to provide a reference and footnote for the intelligent dimension.

Among them, the top ten smart car products are:

— END —

[Smart Car Reference] original content, without the authorization of the account, it is forbidden to reprint at will.

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