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A new generation of "out-of-stock king" is coming: Fujifilm X100 VI is on the market, and 170,000 people are waiting to buy it

A new generation of "out-of-stock king" is coming: Fujifilm X100 VI is on the market, and 170,000 people are waiting to buy it

I have to say that Fuji is good at marketing. The previous Fuji X100V was listed on the market and became the king of out-of-stock, and the rush to buy in the field of mobile phones can only be regarded as ignorant of marketing in comparison. Now the upgraded model of this camera, the X100VI, is also on the market, with a price of 10,000 yuan. So what's so good about this camera? Overall, it's a complete upgrade, but it's also harder to buy.

A new generation of "out-of-stock king" is coming: Fujifilm X100 VI is on the market, and 170,000 people are waiting to buy it

Let's talk about the current difficulty of buying. The official price of Fuji X100V on sale is 9799 yuan, there is no stock, and if you want to spot it, you need to increase the price by about 2000 yuan. And the latest Fujifilm X100VI, the official price is 11390 yuan. Although the e-commerce platform can already make an appointment, making an appointment does not mean that you will be able to participate in the rush sale at that time, because in the end, you will have to draw lots to determine whether you are eligible to buy.

A new generation of "out-of-stock king" is coming: Fujifilm X100 VI is on the market, and 170,000 people are waiting to buy it

In other words, if you make an appointment now, you will only make an appointment to participate in the lottery, and of course, there are also appointments that can be snapped up at the original price, but it is definitely more difficult. At present, it has been on the shelves for 5 hours, and more than 170,000 people have clicked the reservation button and waited for the lottery, and I don't know how many goods have been prepared by the official.

A new generation of "out-of-stock king" is coming: Fujifilm X100 VI is on the market, and 170,000 people are waiting to buy it

Let's take a look at the product. The Fujifilm X100VI is almost identical to its predecessor, the Fujifilm X100V, except for the red dot on the front paddle, all other details are identical. If you want to distinguish which generation it is, just look at whether there is a red dot on the lever.

However, the pictures on the Internet now show limited models, only 1934 units, with the Mt. Fuji logo and the maximum number of 1934/1934, so the logo is slightly different. The most obvious difference between the ordinary models actually bought seems to be nothing more than the X100V being turned into the X100VI.

A new generation of "out-of-stock king" is coming: Fujifilm X100 VI is on the market, and 170,000 people are waiting to buy it

Although the appearance has hardly changed, the core has changed a lot, so from the change in specifications, you can understand why it was snapped up by so many people, Fujifilm gave too much this time. The CMOS has been upgraded from 26.1 million pixels in the previous generation to 40.2 million pixels, and the pixels have been increased by 1.5 times that of the previous generation, which can present more picture details. X-Processor4 has also been upgraded to X-Processor5, which directly doubles the performance and skyrockets the processing speed.

A new generation of "out-of-stock king" is coming: Fujifilm X100 VI is on the market, and 170,000 people are waiting to buy it

These upgrades have led to an overall level of improvement, such as the ISO of the camera from a minimum of 160 to a minimum of 125, and the number of analog films from 18 to 20. Elsewhere, the camera adds up to 6 stops of 5-axis stabilization, while the previous generation didn't have it at all. The video recording capability has also been increased from up to 4K30p to 6.2K30p.

In addition, the focusing system has not only increased the speed, but also added the recognition of birds, animals, vehicles, and airplanes in addition to face recognition and human eye recognition.

A new generation of "out-of-stock king" is coming: Fujifilm X100 VI is on the market, and 170,000 people are waiting to buy it

may be because of the new anti-shake system, compared with the previous generation, the weight has also increased by a full 100 grams, but in front of these upgrades, it is not a problem, and it is not a problem to be 2000 yuan more expensive than the previous generation.

All in all, this camera is pretty good. However, APS-C format, 23mm equivalent 35mm fixed lens, etc., combined with these parameters, it is a bit unbelievable that Fujifilm can make the hardware so full. Of course, so many people are waiting to buy it, which means that the product is still good, maybe this product is destined to make some people incomprehensible.

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