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OPPO announced a new AI strategy, and the era of AI mobile phones has been accelerated again

OPPO announced a new AI strategy, and the era of AI mobile phones has been accelerated again

  Shenzhen, February 20, 2024 – OPPO today held an AI strategy conference to share the four capabilities and characteristics of the new generation of AI mobile phones, look forward to the trend of AI-driven full-stack innovation and ecological restructuring of mobile phones, and unveiled the OPPO 1+N intelligent twins ecosystem strategy, which consists of OPPO's AI super agent and AI Pro agent development platform, aiming to bring users a more efficient and comfortable next-generation AI experience through a new AI strategy. OPPO also cooperated with IDC to jointly release the industry's first "AI Mobile Phone White Paper", bringing OPPO's forward-looking thinking in the era of AI mobile phones and accelerating the mobile phone industry towards a new stage of AI.

OPPO announced a new AI strategy, and the era of AI mobile phones has been accelerated again

  Liu Zuohu, Chief Product Officer of OPPO, said, "AI mobile phones will be the third major stage of change in the mobile phone industry after feature phones and smartphones. In the era of AI mobile phones, the mobile phone industry and user experience will usher in revolutionary changes. OPPO is committed to becoming a contributor and popularizer of AI mobile phones, and looks forward to working with industry partners to promote the innovation of the mobile phone industry and reshape the smart experience of mobile phones. ”

OPPO defines the four characteristics of AI mobile phones and outlines the direction of mobile phone transformation in the AI era

  Facing the era of AI mobile phones, based on forward-looking research and deep accumulation of large models and generative AI technology, OPPO has innovatively defined four characteristics of AI mobile phones: AI mobile phones must first be able to efficiently use computing resources to meet the generative needs of the AI era At the same time, AI mobile phones need to be able to perceive the real world keenly and understand the complex information of users and environments, AI mobile phones also need to have strong self-learning capabilities, and AI mobile phones will also have more creative capabilities to provide users with continuous inspiration and knowledge support.

  The four characteristics of AI mobile phones proposed by OPPO not only provide a reference for the development of personal mobile smart terminals in the AI era, but also outline the technological innovation and ecological reconstruction of the mobile phone industry in terms of hardware platform, operating system and service ecology in the AI era.

OPPO announced a new AI strategy, and the era of AI mobile phones has been accelerated again

OPPO defines the four characteristics and full-stack innovation of AI mobile phones

  In the field of hardware platforms, AI mobile phones' powerful perception of the real world and heterogeneous inference and computing capabilities will become more important performance requirements. Therefore, the hardware architecture design of AI mobile phones will add support for intelligent bionic perception capabilities, and focus on building a high-performance AI computing power base to strengthen the management and optimization of the model library. Through in-depth cooperation with chip manufacturers such as MediaTek, OPPO has formed an efficient heterogeneous computing architecture on the device side, which can better adapt to the characteristics of hardware platforms in the AI era. OPPO's next-generation flagship AI phone, the Find X7, is equipped with the Dimensity 9300 flagship platform with excellent generative Al capabilities, and has achieved the first place in Android in AI computing power. In addition, the Find X7 is the first AI phone to apply a large model with 7 billion parameters on the device side, providing a higher level of text and visual processing response than any other mobile phone.

  Guanzhou Chen, Director and General Manager of MediaTek, said at the OPPO AI Strategic Communication Conference: "As a mobile intelligent twin, AI mobile phones will redefine the smart phone experience with innovative applications that subvert our imagination, and will also open a new innovation cycle for the entire industry. MediaTek is working closely with the entire ecosystem to explore advanced technology routes, promote innovation in AI applications and services, and accelerate the development and popularization of AI phones. The OPPO Find X7 is not only an important milestone in our partnership with OPPO Flagship, but also a key step towards the era of AI phones together. ”

OPPO announced a new AI strategy, and the era of AI mobile phones has been accelerated again

Chen Guanzhou, Director and General Manager of MediaTek

  In addition to hardware, the interactive experience of mobile phones will also usher in a comprehensive revolution. AI phones support sharper and more accurate natural semantic understanding, and have stronger self-learning capabilities, which in turn enable more accurate intent judgment and more intuitive interactions. The unimodal interaction in smartphones will be completely replaced by the multimodal interaction in the era of AI mobile phones.

  The changes in the AI mobile service ecosystem will more profoundly change the relationship between the service ecosystem and users. All kinds of AI services will be integrated into the agent, so that each user can create their own agent through the agent development platform without threshold, and enjoy services that are more in line with their own personalized needs. This new agent ecosystem will bring great complements and benefits to the traditional application ecosystem.

OPPO unveiled its 1+N agent ecosystem strategy to promote the innovation of the AI mobile phone service ecosystem

  During the conference, OPPO announced for the first time the 1+N intelligent twins ecological strategy, with the OPPO AI super twins and AI Pro intelligent twins development platform as the core components, aiming to meet the growing personalized needs of users for a new generation of smart service experience in the era of AI mobile phones, and work with all users and developers to define AI mobile phone standards and work together to build an AI mobile phone ecosystem.

OPPO announced a new AI strategy, and the era of AI mobile phones has been accelerated again

OPPO公布 1+N 智能体生态战略

  OPPO's 1+N agent ecosystem strategy, "1" stands for OPPO's AI super-agent, which can provide users with powerful knowledge capabilities, accurately understand user intentions, and give accurate results based on a huge knowledge graph, document data, and search engine. The superagent also has memory capabilities that are not supported by traditional smartphones, and can provide services and feedback that meet individual needs based on the user's long-term memory and the current real-time interactive context. At the same time, superagents can also make full use of a variety of other tools to provide more omnipotent services while satisfying personalization.

OPPO announced a new AI strategy, and the era of AI mobile phones has been accelerated again

OPPO AI 超级智能体

  The "N" in the 1+N agent ecosystem strategy stands for a new agent ecosystem empowered by OPPO's AI Pro agent development platform. Through the AI Pro agent development platform, ordinary users can quickly generate personalized AI agents exclusive to users through zero-code natural language interaction without mastering professional programming skills. This not only improves user engagement and experience, but also makes the development of AI agents more universal, realizing the ecological picture of AI agents that "everyone is a developer".

OPPO announced a new AI strategy, and the era of AI mobile phones has been accelerated again

OPPO announced the AI Pro intelligent twins development platform

  The 1+N agent ecosystem strategy will also work with industry partners to bring more third-party agents to users, provide rich AI service capabilities, and bring users more diversified choices.

OPPO and IDC jointly released a white paper on AI mobile phones, accelerating the maturity of the AI mobile phone industry

  Based on the forward-looking research and application exploration of the AI mobile phone industry and AI, OPPO and IDC, a well-known market research institution, released the first AI mobile phone white paper to accelerate the evolution and maturity of the AI mobile phone industry. The white paper points out that current users expect more advanced technologies to liberate users' energy and creativity, and AI large model technology will once again trigger an interactive revolution and drive the evolution of smartphones to AI mobile phones.

  "IDC expects that from 2024 onwards, the new generation of AI mobile phones will grow significantly, driving a new wave of replacement. IDC predicts that the shipment of next-generation AI phones in the Chinese market will be 37 million units in 2024 and 150 million units in 2027, with the market share of the next-generation AI phones accounting for more than 50%. The new generation of AI mobile phones will bring hardware upgrades and cost increases for storage, screens, and imaging equipment, which will further promote the ASP of smartphones. ”

OPPO announced a new AI strategy, and the era of AI mobile phones has been accelerated again

Jinjie Fok, President of IDC China

OPPO has taken the lead in entering the era of AI mobile phones with more than 10 million users

  In 2020, OPPO launched the first AI large model, advanced AI layout, and continued to invest. In 2023, OPPO will launch its self-trained Andean large model (AndesGPT), which is second only to GPT 4 in the SuperCLUE knowledge and encyclopedia ability ranking and ahead of all other large models. Through the three-level large model deployment strategy, OPPO has implemented the joint deployment of the Titan super-large model, the Turbo large model, and the Tiny lightweight model to meet the efficient adaptation of multiple scenarios.

OPPO announced a new AI strategy, and the era of AI mobile phones has been accelerated again

OPPO's three-level large model deployment strategy

  Under the architecture of device-cloud synergy, the computing power supply of OPPO AI phones will no longer be limited to local - device-side computing can better ensure real-time and privacy protection, and the powerful computing power in the cloud can complete more complex tasks, thereby improving the overall performance and efficiency of AI phones.

  In terms of cloud computing power, OPPO continues to invest in cloud computing power, with the OPPO AI Marina Bay Data Center, which can support the high computing power of hundreds of billions of AI model training, the ultra-low latency of the backbone network link of two milliseconds, and 100% pure green energy.

OPPO announced a new AI strategy, and the era of AI mobile phones has been accelerated again

OPPO AI Marina Bay Data Center

  In addition, at the beginning of 2024, OPPO announced the establishment of an AI center to integrate global R&D resources, mobilize the strength of the whole company, concentrate resources, and seize the opportunities of the times. During the Spring Festival in 2024, OPPO has already promoted more than 100 AI practical functions in the face of more than 10 million users, and jointly marched towards the era of AI mobile phones. AI elimination, call summarization, and the new Xiaobu assistant have received unanimous praise from users. Among them, the AI elimination function is used up to 15 times per day per person, changing the user's usage habits.

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