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2023 China Folding Screen Phone Battle Report: Huawei 37.4%, OPPO 18.3%, Honor 17.7%

2023 China Folding Screen Phone Battle Report: Huawei 37.4%, OPPO 18.3%, Honor 17.7%

IT Home reported on February 20 that market research agency IDC recently released a report, saying that in the fourth quarter of 2023, China's folding screen mobile phone market shipped about 2.771 million units, a year-on-year increase of 149.6%.

A number of new products from Huawei, OPPO and Honor drove the folding screen market to continue its rapid growth momentum in the quarter.

2023 China Folding Screen Phone Battle Report: Huawei 37.4%, OPPO 18.3%, Honor 17.7%

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2023 China Folding Screen Phone Battle Report: Huawei 37.4%, OPPO 18.3%, Honor 17.7%

In 2023, China's folding screen mobile phone market will ship about 7.007 million units, a year-on-year increase of 114.5%. Since the launch of the first product in 2019, China's folding screen mobile phone market has grown by more than 100% year-on-year for four consecutive years.

2023 China Folding Screen Phone Battle Report: Huawei 37.4%, OPPO 18.3%, Honor 17.7%

The price of folding screen mobile phones continues to fall:

IDC data shows that the share of folding screen phones above $1,000 in 2023 has dropped from 81.0% a year ago to 66.5%, a year-on-year decrease of 14%. 5 percentage points.

In addition to the decrease in the overall cost, the price of products in the vertical folding form is relatively lower, which also makes the price of the folding screen in 2023 drop to the price range of $400-600.

2023 China Folding Screen Phone Battle Report: Huawei 37.4%, OPPO 18.3%, Honor 17.7%

Market performance of folding screen mobile phone manufacturers in 2023:

Huawei

The Mate X5 series has been in a state of increased purchase since its launch, and the supply exceeds demand, helping Huawei firmly occupy the first position in the domestic folding screen market in 2023, with a market share of 37.4%.

OPPO

OPPO has a market share of 18.3%, ranking second in the overall folding screen market, with a market share of 36.3% in the vertical fold market, and the horizontally folded Find N3 series has been widely praised around the world.

glory

Honor will make efforts in the folding screen mobile phone market in the second half of 2023, and with the hot sales of a number of new folding products such as the Magic V2, it will win the third place in the folding screen mobile phone market for the whole year, with a share of 17.7%, and the shipment volume will increase by 467.0% year-on-year, the fastest growth rate.

Samsung

Samsung accounts for more than half of the global foldable phone market, but still has an 11% market share in the highly competitive Chinese market, ranking fourth.

vivo

vivo ranks fifth, and its X Fold 2, the earliest 5G cross-fold product to be released in 2023, is about to usher in a new generation, and will continue to build a new generation of all-round flagship products in terms of light and thin appearance, imaging capabilities, and standby time.

2023 China Folding Screen Phone Battle Report: Huawei 37.4%, OPPO 18.3%, Honor 17.7%

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