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ByteDance debunks rumors and launches a Chinese version of Sora: there is still a big gap from landing

ByteDance debunks rumors and launches a Chinese version of Sora: there is still a big gap from landing

Not long ago, OpenAI, an artificial intelligence research company, launched a new generative artificial intelligence model Sora, which became a global hot spot. Domestic related similar products also immediately attracted a lot of attention.

ByteDance debunks rumors and launches a Chinese version of Sora: there is still a big gap from landing

ByteDance

On the morning of February 20, it was reported that before Sora detonated the Wensheng video track, the domestic ByteDance also launched a subversive video model - Boximator. Unlike Gen-2 and Pink 1.0 models, Boximator can accurately control the movements of people or objects in the generated video through text.

In this regard, ByteDance responded that Boximator is a research project on technical methods to control the movement of objects in the field of video generation, and it cannot be implemented as a perfect product at present, and there is still a big gap between the leading foreign video generation models in terms of picture quality, fidelity, and video duration.

As a video creation tool under ByteDance, Jianying is now becoming more and more important in ByteDance. Backed by Douyin's traffic pool, as of 2021, Jianying's monthly active users have exceeded 100 million, making it the largest mobile video editing product in China. In the past two years, with the popularity of AIGC, the threshold for video production will be lowered again, and more people will tend to choose platforms with lower thresholds but better effects, and users of Jianying may be snatched away by AI video generation products.

ByteDance debunks rumors and launches a Chinese version of Sora: there is still a big gap from landing

Clipping

Perhaps seeing this crisis, a week before the advent of Sora, ByteDance announced a personnel change, and Zhang Nan, the former CEO of Douyin Group, announced that he had resigned as CEO of the group and would focus on the development of Jianying in the future. This may also indicate that Byte will focus more on the field of AI Wensheng video to face the challenge of latecomers.

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