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Sincerity is nirvana, and these cars with a one-step price are selling very well!

Sincerity is nirvana, and these cars with a one-step price are selling very well!

In the current auto market, because everyone is engaged in price reduction promotions, it is nothing special for a certain car company to suddenly announce a price reduction. Similarly, in the past, some people may feel ashamed that the price reduction could not be sold, but now it seems strange.

For example, the Jiyue 01, which was listed at the end of last year, was officially reduced by 30,000 yuan soon after it was launched, but the sales were still bleak; another example is the LS7 of Zhiji Automobile, which has been on the market for less than a year, in order to boost sales, the cash dropped by 40,000 yuan, and the subsidy is 30,000 yuan for free configuration upgrades, but the monthly sales are still stuck in hundreds of units.

Sincerity is nirvana, and these cars with a one-step price are selling very well!

Compared with the above-mentioned products that set a high price as soon as they enter the game, and then slowly reduce the price by slowly trying to "squeeze the ointment", those cars that hit the "cost-effective" as soon as they appear do not need to be reduced, and they have basically become "fragrant and sweet". If you don't believe me, I'll give you a few examples.

made its debut at the 2023 Guangzhou Auto Show, and the subsequent ZEEKR 007, which directly hit the starting price of 209,900 yuan, has not been reduced since its launch, but its sales performance is quite strong. From January 1 to January 28, 2024, the sales volume of ZEEKR 007 reached 3,727 units, surpassing BYD Han and successfully ranking first in China's pure electric B-class sedan sales list.

Sincerity is nirvana, and these cars with a one-step price are selling very well!

As a medium-sized pure electric car, ZEEKR 007 is on the market for Tesla Model 3, while the basic performance is similar to Model 3, its price is tens of thousands lower than Model 3, and specifically, the performance of ZEEKR 007 configuration is also higher than Tesla Model 3.

The whole system is equipped with 800V as standard, it can be said that the appearance of Extreme Krypton 007 directly 800V has pulled the fast charging technology to the threshold of 200,000; the range starts from 688km, and the maximum can reach 870km, which is basically the current 200,000 gear relatively high endurance performance;Charging for 15 minutes directly increases the range to 610km, and the energy replenishment efficiency also exceeds Tesla Model 3;The four-wheel drive performance version priced at 299,900 yuan accelerates in 2.84 seconds, which is higher than the previous price of 331,900 yuan Model 3 Performance is even faster.

Sincerity is nirvana, and these cars with a one-step price are selling very well!

In addition, in terms of intelligence, ZEEKR 007 is equipped with 8295 vehicle machine chip, which is the chip with the highest computing power at the moment, and it is matched with ZEEKR 007 OS 6.0 on-board intelligent system and vast intelligent driving system, which is also the level of the first echelon at present.

Sincerity is nirvana, and these cars with a one-step price are selling very well!

The price is cheap, the product performance is high enough, and the configuration is not stingy, ZEEKR 007 naturally does not need to reduce the price to attract consumers to pay for it.

Of course, it is not only Extreme Krypton 007 that has eaten the "cost-effective" dividend, but also the newly launched Wuling Starlight, which is good at creating "explosive models", has also tasted the sweetness.

According to the data, Wuling Starlight sold 10,005 units in January, and the cumulative sales volume has exceeded 24,764 units so far, which is basically Wuling's next "explosive reserve". Originally, Wuling was good at making small cars and mini cars, and no one was optimistic about it when it proposed to enter the medium-sized car market, but what people couldn't refuse was that at a price of 88,800-105,800, it gave "too much".

Sincerity is nirvana, and these cars with a one-step price are selling very well!

Wuling Starlight positioning medium-sized car, the length of the car is more than 4.8m, the wheelbase has reached 2800mm, in this price range of new energy vehicles, can reach this size is not much; in addition, at the configuration level, although this car is not very intelligent, but the basic cruise control, automatic parking, seat ESC, OTA upgrades, are standard for the whole system; 8.8-inch suspended full LCD instrument panel and 15.6-inch suspended central control screen, but also for the sense of science and technology. All in all, just looking at the product, it's hard to imagine that it has a starting price of less than 100,000.

Sincerity is nirvana, and these cars with a one-step price are selling very well!

More importantly, although the price of Wuling Xingguang is not high, it still matches the two versions of the model with a 9.5kWh/20.5kwh battery pack, which can provide the vehicle with a pure electric range of 70 kilometers and 150 kilometers respectively (CLTC working condition), and the comprehensive cruising range can reach 1100 kilometers.

After reading these two cars, I believe that some people will say in front of the screen that these cars sell well, which is somewhat the reason for the new energy dividend, but Beijing Hyundai has proved that as long as the oil car is also good at using the advantages of "cost performance", the performance is not worse than that of new energy.

In January, Beijing Hyundai Elantra sold 11,301 units, a year-on-year increase of 39%, becoming one of the few products in the joint venture camp with a significant increase in sales. In August last year, the new Beijing Hyundai Elantra reappeared, with a price range of 99,800-133,800 yuan.

Sincerity is nirvana, and these cars with a one-step price are selling very well!

As a compact family car product, the wheelbase of the new Elantra has reached 2720mm, which has a relatively high performance in the same class; at the same time, the track gene of this car N series matches the same kit as the Elantra N in terms of appearance, and the drag coefficient of the low-lying wide body can be as low as 0.27, taking into account the appearance and practicality; in addition, this car is also equipped with 14 intelligent driving assistance hardware facilities, with 6 parking radars, 3 millimeter-wave radars, 1 front-view camera and 4 360° reversing cameras. In particular, as a 100,000-level family car product, the new Elantra can also achieve 24 intelligent driving assistance functions, and its intelligent driving ability has reached the L2 level.

Sincerity is nirvana, and these cars with a one-step price are selling very well!

Therefore, sometimes the car sells well or not has nothing to do with whether it is a fuel car or not, whether it is a joint venture car, you see the high appearance, enough power, sufficient configuration, low price, the new Elantra This is not in the contrarian trend to achieve a steady rise?

Write at the end:

Based on such consumer demands, as well as the current market environment of "full price reduction", the author thinks that car companies should think about how to most directly and effectively impress consumers instead of twisting and pinching price reductions and trying again and again.

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