When I first read this news, there was only one question mark in my mind: what kind of noodles are so expensive?
There is a high probability that you have never seen the world, and if you have more than 20 faces, you will not choose, and you can be more than 30 if you are crowned with the word Internet celebrity?
The main body of this news is: the smash hit Internet celebrity Chen Xianggui opened the franchise advertisement, why is it open? Because 30 bowls of noodles can't be sold, and after there is no capital blood transfusion, he has to start self-hematopoiesis, that is, to join.
In fact, those who pay attention to the Internet celebrity track know that what is crowned with the word Internet celebrity means that it can only be "all the rage", and the noodle restaurant as a food is no exception, and the narrow door restaurant shows that Hefu Lao Mian will open 114 new stores in 2021, and only 72 new stores will be opened in 2022, with a total of 507 stores at present. At the end of 2021, Zhang Lala shouted that a total of 100 stores were signed across the country, but the total number of stores is only 97. In 2021, it already had 300 stores, but now it has shrunk to 234. The number of closures of all noodle restaurants is telling everyone that this kind of influencer effect is over.
In a word, in the past, as long as the word Internet celebrity was typed, the price could be doubled, but now consumers don't eat this set, which means that no one pays for it.
People take food as the sky, so many consumers are willing to pay for food, but once food deviates from its own function of satisfying hunger and satisfying hunger, what use can it be?
A bowl of noodles, how expensive it can be sold mainly depends on its materials and taste, the materials are exquisite + really delicious, then its price is high, it is nothing, the customer is so foolish does not mean that the customer is stupid for a lifetime, the really delicious noodles will want to go to the second time if they go once, this is the long-tail effect.
And if you lose this basic principle and get those bells and whistles, consumers will naturally learn more when they are fooled, and the so-called good-looking surface will naturally not be able to look directly at the inside, so that it will have no reason to exist.
Take the general Internet celebrity store as an example, if you spend all the money on story marketing and store decoration, there is a high probability that repeat customers will not come, after all, it is enough to take pictures and check in once, and it is a big deal to take dozens of more photos and save them slowly, and the unique taste is the attractive existence, and delicious and down-to-earth things will not be disappointed!