The 10th China Tourism Industry Development Annual Conference was held in Ganzhou
On December 8, the 10th China Tourism Industry Development Annual Conference was held in Ganzhou, Jiangxi Province. Du Jiang, member of the Party Leadership Group and Vice Minister of the Ministry of Culture and Tourism, and Zhang Jianxing, Chairman of the China Press Association, attended the opening ceremony and delivered speeches. Mei Yi, Secretary of the Party Leadership Group and Director of the Jiangxi Provincial Department of Culture and Tourism, and Li Kejian, Deputy Secretary of the Ganzhou Municipal Party Committee and Mayor of Jiangxi Province, delivered speeches. Xu Xing, Secretary of the Party Committee and President of China Tourism News, presided over the opening ceremony and delivered a welcome speech.
Photo courtesy of the organizer at the annual meeting
Guided by Xi Jinping's cultural thought, this annual meeting will deeply implement the spirit of General Secretary Xi's important instructions on tourism development, conscientiously implement the requirements of the "Several Measures of the General Office of the State Council on Unleashing the Potential of Tourism Consumption to Promote the High-quality Development of Tourism" and the "Domestic Tourism Promotion Plan (2023-2025)", with the theme of "promoting consumption, deep integration, and seeking development", to gather development consensus, explore development paths, and rejuvenate the spirit of the industry.
During the annual meeting, the organizers organized three exchange activities of "stimulating the potential of cultural tourism to promote consumption", "enriching tourism supply and expanding tourism space" and "rural tourism innovation and development", and invited some guests to give keynote speeches and dialogues on the themes of "stimulating market vitality and expanding domestic demand to promote consumption", "enriching high-quality tourism supply and promoting consumption expansion and upgrading" and "how to create a new pattern of rural tourism in diversified formats", and released the "2023 China Tourism Industry Influence Report" and the China Cultural Tourism International Communication Service Plan, which were announced"2023 Influential Cases of China's Tourism Industry" launched the "Star Cultural Tourism Industry Development Exchange Activity and Star Science Popularization Art Season" and "Music China Tour" projects.
Approved by the Ministry of Culture and Tourism and hosted by China Tourism News, the China Tourism Industry Development Annual Conference is a national and professional brand event, which has played an important role in promoting in-depth cooperation between industry, academia and research and promoting the high-quality development of the tourism industry. The annual conference was guided by the Industrial Development Department of the Ministry of Culture and Tourism and the China Newspaper Association, hosted by China Tourism News, Jiangxi Provincial Department of Culture and Tourism, and Ganzhou Municipal Government, undertaken by Ganzhou Municipal Bureau of Culture, Radio, Television, Press, Publication and Tourism, and provided academic support by the Public Opinion Survey Laboratory of the Chinese Academy of Social Sciences and the Cultural Tourism Industry Index Laboratory. More than 260 people attended the meeting, including relevant persons in charge of some provincial, autonomous and municipal departments and bureaus of culture and tourism, representatives of national cultural and tourism enterprises and institutions, experts and scholars in the fields of culture and tourism, communication and marketing, representatives of cultural and tourism investment and financing institutions, travel agents and news media reporters.
The international communication service plan of China's cultural tourism was officially released
On December 8, at the 10th China Tourism Industry Development Annual Conference, China Tourism News signed a strategic cooperation agreement with the Asia-Pacific Communication Center of CIPG to release the China Cultural Tourism International Communication Service Plan (hereinafter referred to as the "Service Plan"). The service plan will give full play to the professional, channel and market advantages of the flagship media of China Tourism Newspaper Industry, as well as the professional, channel and talent advantages of the Asia-Pacific Communication Center of CIPG in the field of international communication, to provide professional international communication, research and consulting, event organization, talent training and other services for the cultural and tourism industry, and build the first professional market-oriented service platform for the international communication of China's cultural tourism.
Xu Xing, Secretary of the Party Committee and President of China Tourism News, and Chen Wenge, Secretary of the Party Committee and Director of the Asia-Pacific Communication Center of CIPG, signed the contract on behalf of both parties
The service plan aims to be guided by Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, implement the major decisions, deployments, guidelines and policies of the Party Central Committee on international communication in the new era, comprehensively improve the ability of the cultural and tourism industry to publicize and serve the overall situation of the country, help the excellent traditional Chinese culture "go global", spread a beautiful image of China, and tell Chinese stories well.
The service plan will launch 9 major service projects: CTNEWS global communication services, building CTNEWS, an overseas new media matrix for the international communication of Chinese cultural tourism of China Tourism Newspaper, including opening Facebook, Twitter, Instagram, YouTube, Tiktok and other accounts, planning and formulating various cultural and tourism publicity themes, and providing new media communication services covering the world for local cultural and tourism administrative departments, enterprises and institutions; Provide national communication services for the overseas dissemination of China's cultural tourism through the use of national core journals and online media such as "China Report", "People's China", "China", "ASEAN", "Kuriero" and "World", as well as the flagship magazine of UNESCO, and provide global publicity and promotion services for China's cultural tourism through the use of national news agencies, major news websites and web portals on five continents, and nearly 60 world-famous newspapers Outdoor international communication services, using the outdoor large screens set up in landmark commercial blocks in more than 40 major cities and regions around the world to display unique pictures and videos of China's beautiful scenery, etc., to carry out the international communication plan of "Screen Appreciation of China's Beautiful Scenery", enhance the international visibility and reputation of partners, and attract foreign tourists; Instagram, youTube, Tiktok, etc., and provide daily operation and maintenance and promotion services, international communication content production services, to help cultural and tourism administrative departments at all levels, enterprises, and institutions to build an international communication brand system, including multilingual official biographies, short videos, brochures, Poster and book production services, cultural tourism international communication research services, data monitoring and analysis of the international communication of the national cultural and tourism industry, joint release of relevant research reports, construction of China's cultural and tourism international communication authority evaluation system, for all levels of cultural and tourism administrative departments, enterprises, institutions to provide international communication consulting and training services; "Hello, China!" series of international communication plans, through a provincial-level region, with the theme of "Hello, (name of province)", use the regular selection of CTNEWS cultural tourism international communication new media matrix, China Tourism News Agency financial media matrix, CIPG Asia-Pacific Communication Center media matrix and the official websites of the world's five major news agencies to promote and publicize in an all-round way.
China Tourism News is a state-owned cultural enterprise directly under the Ministry of Culture and Tourism, and has formed a financial media pattern of "one newspaper, three networks, one end, multiple micro and multiple numbers". In recent years, the newspaper adheres to the main business of media, cooperates with relevant professional institutions to set up a cultural tourism industry index laboratory, builds an evaluation system for the international communication effect of cultural tourism new media, launches international communication services in the cultural tourism industry and forms some successful cases; the Asia-Pacific Communication Center of CIPG is mainly responsible for vigorously promoting Xi Jinping's socialist thought with Chinese characteristics in the new era and carrying out international communication, and now hosts 5 Chinese and foreign language periodicals, multilingual official websites and overseas social media account matrices, and cooperates with more than 100 national news agencies around the world, The official websites of international key media and more than 50 important newspapers and periodicals around the world have established close cooperative relations.
China Tourism Newspaper's "Music in China" project was officially launched
On December 8, at the site of the 10th China Tourism Industry Development Annual Conference, China Tourism News, together with Yinyue Culture Technology (Beijing) Co., Ltd., Chongqing Dazu District People's Government, Beijing Charity Association Yuan Fund, Yunnan Health Industry Development Group, Cross Music Live Culture Media (Beijing) Co., Ltd. and other units jointly launched the "Music China Tour" project (hereinafter referred to as the "Project").
Photo courtesy of the organizer of the launching ceremony
Although music festivals are not new, they have been welcomed by more and more people in recent years, and have become an important driving force to promote the recovery of cultural and tourism consumption in various places. The project aims to break the limitations of the industry through "co-creation", open up the industrial chain of "music + cultural tourism", and provide innovative solutions for the sustainable growth and high-quality development of cultural tourism consumption in various places. The project will focus on the theme of "music + tourism", promote the "art" brand of regional cultural tourism in the name of "music", build a series of themed cultural tourism projects and products that start at night but do not stop at night, and simultaneously empower the landing and operation of local normalized music festivals, music industrial parks, music towns and other industrial projects with financial means and scientific and technological methods, and provide local enterprises with chain industrial services of "top-level design + industrial introduction + financial support + publicity and promotion", and truly realize "travel with music" The in-depth integration of culture and tourism has injected new "heat" into the recovery of cultural and tourism consumption with practical actions.
In terms of industrial services, the project mainly includes three key contents: first, to launch the "Music in China" industry empowerment expert survey, to conduct on-the-spot inspections of places committed to building music industry brands, and to organize relevant enterprises to jointly build the "F+EPCO comprehensive service platform" led by China Tourism News, to provide full-chain industrial services for local governments according to local conditions, and to help local governments create a new label of music-themed characteristic cultural tourism consumption tourism destinations, and second, to hold the "1+N" series of "Music +" The activities, including a large-scale midi outdoor music festival, matched with the "Hipster Music" award ceremony, "Sing China" music industry summit, mini street flash mob micro-moon night, LIVEHOUSE street party, Guochao market, camping festival and other series of activities;
According to the relevant person in charge, the General Office of the State Council issued the "Several Measures to Release the Potential of Tourism Consumption and Promote the High-quality Development of Tourism" and other relevant policies clearly put forward to lead the healthy development of music festivals and other formats, and encourage various forms of consumption promotion activities in various places. The Ministry of Culture and Tourism has also launched the construction of a new batch of national cultural and tourism consumption demonstration cities, nighttime cultural and tourism consumption clusters, and tourism and leisure blocks. It is in this context that the project came into being, and it is a positive practice of implementing relevant policies and measures.
China Tourism Newspaper's "Starry Sky Cultural Tourism Industry Development Exchange Activity and Starry Sky Science Popularization Art Season" project was launched
On December 8, at the site of the 10th China Tourism Industry Development Annual Conference, China Tourism News, together with Szinc CSVA, Shucheng County Culture, Tourism and Sports Bureau of Anhui Province, Wugong Mountain Scenic Area of Jiangxi Province, Chongqing Huangshui Tourism Resort, Jintan Maoshan Tourism Resort of Jiangsu Province and other units jointly launched the "Star Cultural Tourism Industry Development Exchange Activity and Star Science Popularization Art Season" project (hereinafter referred to as the "Project").
Photo courtesy of the organizer of the launching ceremony
At present, the mainland's starry sky cultural tourism industry is in the initial stage of rapid growth, and the market's awareness of the starry sky industry is constantly improving. With the vigorous development of starry sky cultural tourism destinations, starry sky tourism activities have brought new leisure and vacation options to tourists, and have also become an important starting point for all localities to vigorously promote "all-for-one tourism" and effectively promote the "night economy". With the goal of shaping the brand of "the most beautiful starry sky tourism destination" and exploring the development model of "dark night economy" and "starry sky economy", the project will focus on the development of the starry sky tourism industry, the protection and utilization of starry sky resources, the design of starry sky products, the exhibition of stargazing equipment and other aspects, and hold forums, exhibitions, research, "Starry Night+" and other rich and diversified activities, so as to provide support for the use of starry sky resources to build a cultural tourism industry chain and build a new form of starry sky tourism.
According to reports, the project will seize the golden period of the establishment of the star cultural tourism brand, invite many scientists, star enthusiasts, entrepreneurs, scholars, and tourists inside and outside the industry to participate, and bring together the integration value of science, culture, tourism, sports, agriculture, and health, and amplify the multi-channel industrial value of star homestay, star research, galaxy cultural creativity, and observation equipment, and make "star tourism" a new brand for the development of cultural tourism industry and a highlight project of night cultural tourism consumption with innovative content, fashionable experience and high-quality products. Hot topics to enhance the added value of the industry and add artistic atmosphere to the development of the night economy in various places.
The project also pays special attention to the mass promotion of star science popularization, and will adopt the form of "online + offline" and "traditional media + new media" to form a cross-platform, cross-APP, cross-industry, and cross-life scene mobile Internet matrix, forming a phenomenal science popularization process, while letting the high-quality cultural and tourism resources of the stars in various places go out of the circle, strengthen the public's awareness of the science of the stars, and further help the high-quality development of the national star tourism industry.
Source: China Tourism News