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The best-selling list has reached the top, and "League of Legends Mobile Game" is still moving forward

The best-selling list has reached the top, and "League of Legends Mobile Game" is still moving forward

"League of Legends Mobile" has reached the top.

On December 3, "League of Legends Mobile Game" successfully ranked first on the best-selling list of the App Store, which is the first time it has reached the top this year.

The best-selling list has reached the top, and "League of Legends Mobile Game" is still moving forward

On the same day, the launch of the new classic skin, Crystal Rose, one of the most popular first-mover skins in League of Legends Mobile. Prior to this, Crystal Rose had already launched two collections.

The best-selling list has reached the top, and "League of Legends Mobile Game" is still moving forward

Station B's UP main star Arino made an animated fun video of "League of Legends Mobile Game", adding elements of crystal roses, and the number of views exceeded 2 million.

The best-selling list has reached the top, and "League of Legends Mobile Game" is still moving forward

Just before the launch of Crystal Rose, League of Legends Mobile also launched a new hero, "Goddess of War: Sivir", Chubby Dragon, and a series of new optimization changes to the Canyon, all of which received high praise from players.

It's no accident that it's on the best-selling list, in fact, in the past year or so, "League of Legends Mobile Game" has undergone a lot of changes, whether it is content innovation or experience improvement, and a more powerful welfare system, which has made this game better in terms of quality and reputation in "visible to the naked eye". This also seems to reflect that "League of Legends Mobile Game" has gradually explored its own methodology - focusing on experience improvement and trying content innovation to stimulate new vitality of the game.

In the past two years, this game has experienced troughs and misunderstandings, but in the end, it has ushered in a new peak with its understanding of users and the market and its unique operation model.

    With the goal of decades of evergreen, how to achieve new self-breakthroughs?

At this year's Q2 earnings conference, Tencent categorized popular games into three categories: evergreen e-sports, content-driven, and casual games, not only ranking evergreen e-sports games first, but also naming "League of Legends Mobile Game", revealing that it hopes to "continue to be popular for decades" as the goal of operation.

In the third-quarter earnings report, Tencent once again mentioned "League of Legends Mobile Game", revealing that its turnover increased by 20% year-on-year, and continued to rank in the top 10 in the best-selling list.

All kinds of evidence seem to show that the development of "League of Legends Mobile Game" has actually been very stable and excellent, but in fact, before that, even if the market performance of "League of Legends Mobile Game" has been good, it has still experienced some "cool" arguments.

This misunderstanding stems from the fact that the starting point of "League of Legends Mobile Game" is very high, and at the beginning of the product's launch, almost the entire domestic game circle was swept by users to experience this "League of Legends" terminal game porting product. However, as a highly competitive mobile MOBA game, the initial game content does have insufficient game content and imperfect matching mechanism experience, which has led to the loss of some users.

But now, this voice should gradually fade away - reaching the top of the best-selling list is itself the best proof of market recognition.

The best-selling list has reached the top, and "League of Legends Mobile Game" is still moving forward

In GameLook's view, as a popular MOBA adaptation of the mobile game, "League of Legends Mobile Game" naturally needs to serve two completely different groups of people: one is the old LOL players with rich experience in MOBA games, and the other is the budding newcomers who come to the mobile game market, and the two groups have different understandings of the game, and the experience is very different in the same game environment due to the different understanding of the game.

In hindsight, this concentrated eruption of contradictions was almost inevitable. Although it seems that the MOBA market is highly mature and there are also terminal game model references, the filling of game content, the development of ecology, and the improvement of game mechanics and systems are an evolutionary process in themselves, which requires feedback and data confirmation from countless user experiences before they can be gradually improved.

In essence, League of Legends Mobile is facing a new market, and it is also a process that requires a clearer self-positioning and self-evolution.

    How can we achieve self-innovation and breakthrough without being a simple "transplant"?

Sitting on the industry's top IP, "League of Legends Mobile Game" has inevitably faced and must be properly solved since its birth, that is, whether it should continue the characteristics of the terminal game or completely reconstruct.

Judging from the development and changes of the game in the past year of "League of Legends Mobile Game", players are actually getting the answer: it is still League of Legends, but it is also "League of Legends Mobile Game".

The day after the game reached the top, League of Legends Mobile announced the rework of the hero "Fairy Sona" (Qin Girl), which is also another hero to be reworked after the rework of Gana (Wind Girl). After the rework, "Qin Girl" mainly increases stun on the basis of retaining passive, and through enhanced control and ultimate changes, it reinforces the "Qin Girl" long-standing survival weakness problem, and at the same time gives more possibilities for play.

The best-selling list has reached the top, and "League of Legends Mobile Game" is still moving forward

The rework ideas of the Piano Girl and the Wind Maiden are similar, both of which are adjusted in the "position" core in the season version, through the mechanism rather than the simple increase or decrease of values, so that the hero's gameplay and even the ecological niche in the game will change, increase the hero's playing rate, and continue to bring freshness to players.

If you compare carefully, many heroes of "League of Legends Mobile" and "League of Legends" will have some differences, but these differences can bring new changes in the playability of the game, even though most of the content of "League of Legends Mobile" comes from the terminal game, but the project team is not just "transplanting" and everything is fine, but more in observing and thinking about how to adjust to make heroes more "shine" in the mobile terminal.

One thing I really appreciate about the League of Legends Mobile team is that even though some of the mechanics are very mature and already known to players, the development team still has the courage to make some disruptive changes to bring new gameplay and vitality to this hero.

This is a rare point, and in the face of the constant demand of players shouting "Hurry up heroes", the team still put a lot of energy into focusing on improving the game experience, which is indeed the right thing to do.

In the past year or so, "League of Legends Mobile Game" has focused a lot of energy on product content development and experience improvement, such as the launch of several new game modes this year (among which "Frost Dragon" and "Grimoire Smash Bros. are all original mobile games"), or the latest version of the drastic changes through the mechanism, to promote the change of the gameplay of the entire camp system of "Mage", the addition of innovative mage equipment and new systems, as well as the continuous adjustment of basic content such as balance, UI, and functions, League of Legends Mobile has also made a lot of changes and optimizations in the iteration of the version.

In addition to the abundant content and the healthy development of the ecology, the user's reputation and data performance are also developing for the better, which is the new historical moment of this "summit". If the product is good, the user is confident in recognition, and naturally they are more willing to pay.

    It's always the right thing to do when you're honest with your players

The best-selling list has reached the top, and "League of Legends Mobile Game" is still moving forward

In addition to daily interactions such as "Daily Information", "League of Legends Mobile Game" will also regularly communicate with players about the design concept and optimization ideas of the new version through activities such as "Developer Log", "Planning Face-to-face" and "Summoner Exchange Meeting" on the one hand, and communicate with players and solicit opinions on the other hand. Finally, according to player feedback, the direction of the next round of update and optimization is established, and the positive cycle of launching new content, research feedback, and update and optimization is realized.

Not only that, after the revision of the welfare system, the welfare system of "League of Legends Mobile Game" can be called "conscience", in addition to daily activities to obtain dragon soul crystal exchange skins, give away loot keys to draw free skins, and various free skin activities from time to time such as "Battle Night", etc., from the second half of this year alone, players can get at least one skin for free almost every month by participating in activities, and they can also get high-quality legendary skins. Whether it is the MOBA track that is becoming more and more "rolled", or looking at the entire mobile game circle, it is extremely rare for such a head product to adhere to rich free benefits for a long time, and each benefit preview will also attract heated discussions among UP masters.

If calculated in terms of the number of updated content, "League of Legends Mobile Game" can be called a "model worker" level. But from the beginning of being sung down, to the gradual recovery of word-of-mouth, and finally proving that it has been recognized by players, the reason is not only how much content has been updated in "League of Legends Mobile", but more importantly, "League of Legends Mobile" has always insisted on innovation and improvement of the game experience to do something that players really need.

The best-selling list has reached the top, and "League of Legends Mobile Game" is still moving forward

It may be difficult to assess how much the project team has put in, but the rework of "Annie" heroes alone collected more than 2.68 million proposals, and the official analysis and screening of players' opinions as a whole, and finally confirmed the direction of the rework, which is enough to represent the importance of user opinions.

The best-selling list has reached the top, and "League of Legends Mobile Game" is still moving forward

Some people may think that "League of Legends Mobile Game" only needs to play the "microphone" of the terminal game and move the content of the terminal game to the mobile game in one go. But in this way, "League of Legends Mobile Game" can only rely on the aura of the terminal game IP, and no matter how enthusiastic the help is, there will be a day of fatigue and exhaustion.

In fact, "League of Legends Mobile Game" has been taking its own exclusive path, and it is going very well, even if it has experienced twists and turns, it is still in the process of persevering to make itself constantly better, and the accumulation will eventually get good results.

Take your own way, win word of mouth with good quality, and make products with heart, you will not be disappointed.

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