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Young people's new autumn pants look good and are not frost-resistant

Young people's new autumn pants look good and are not frost-resistant

Young people's new autumn pants look good and are not frost-resistant

Waves of cold air have finally made most parts of the country feel that winter is coming.

The old stalk of not wearing autumn pants when it cools down no longer seems to be a problem anymore. Some people will consciously wear autumn pants when they are old enough to wear them without their mother's nagging, while others are committed to finding everything that can replace them.

Young people's new autumn pants look good and are not frost-resistant

Mommy's nagging

Autumn pants are always indispensable. (Fig.)

/Life of Pi)

This autumn and winter, the previously popular leggings and "bare-legged artifact" are not easy to wear, and young people who don't want to wear autumn pants are eyeing shark pants. This kind of pants is similar to yoga pants, but it has more shaping function than yoga pants, and the fabric is mainly spandex and nylon, and the texture of imitation shark skin is pursued.

Take the data of "Double 11" as an example, young people bought up two shark pants brands that had just been established for a long time, SINSIN and MissWiss. Within half a month, SINSIN sold 2.65 million shark pants, and the sales of MissWiss shark pants ranked second on the list of outdoor sports products on an e-commerce platform, second only to Adidas' down jackets.

But some people complained: "Shark pants, aren't they worn over autumn pants in a sense?"

Since many entertainment stars publicly expressed their rejection of autumn pants more than ten years ago, autumn pants have become synonymous with "soil". Although in recent years, with the iteration of design, the acceptance of autumn pants among young people has increased, but if you really want to choose, those thin tights are more popular.

At the end of November, Pinduoduo's "List of Popular Commodities for Early Winter Women's Consumption" showed that the top three best-selling products were insy autumn and winter coats, shark pants, and "bare-legged artifact".

Young people's new autumn pants look good and are not frost-resistant

Friends complained about "a fake look". (Photo/"Camp with Love")

As a substitute for autumn pants, the "bare-legged artifact" was not favored when it was still called "flesh-colored velvet leggings", and a few years ago, the name was changed and suddenly became popular all over the country. Nowadays, the "bare-legged artifact" found on the shopping software has sold more than one million at every turn, "liquid foundation that can be worn", "simulated skin", "plain skin feeling"... The propaganda words are more exaggerated than the other.

Don't think that the "bare-legged artifact" is exclusive to girls, in fact, boys are also buying it. In 2019 alone, nearly 300 million pairs of leggings on a certain treasure were bought by men. On Zhihu, there are dozens of questions such as "Can boys wear bare-legged artifacts" and "Boys bare-legged artifact recommendations", and the number of views of some questions is also very impressive. Boys' evaluation of it is that it is very warm and can be worn as autumn pants, and many businesses have also launched men's "bare-legged artifact".

Regarding the question of boys wearing "bare-legged artifact", the number of views is as high as 300W. (Photo/Screenshot of Q&A platform)

This year, the "bare-legged artifact" was suddenly pulled off the altar. At the beginning, some netizens posted on Xiaohongshu to complain that it was a modern torture tool, and even its feet were several sizes smaller when it was worn, which was really strangling. Soon, more and more people are following the details of the "bare-legged artifact": pantyhose grinding toes, stepping on the feet to strangle the soles of the feet, "one-key slimming legs" is even more breathless, walking a few steps to fall off the crotch, hooking at every turn, whether you can buy a good "bare-legged artifact" depends on luck.

Young people's new autumn pants look good and are not frost-resistant

/Network Screenshot)

But young people who don't want to wear autumn pants will not stop there, they will do their own to transform the "bare-legged artifact", some cut off the fleece part of the toes, and some open holes in the waist and thighs.

Young people's new autumn pants look good and are not frost-resistant

Leg artifact". (Picture/Network screenshot)

Some people also said that no matter how the Internet celebrity anchor blows, none of the "bare-legged artifacts" that he bought can really make the "fake bare-legged" look natural, and it will be exposed if he changes the lighting environment.

Instead of struggling with whether the "fake bare legs" are realistic, it is better to study the method of looking good with not only legs. As a result, the black pantyhose, fleece leggings and even over-the-knee socks hidden in the outer pants tell the stubbornness of young people who do not wear autumn pants. Of course, pantyhose may also be like a "bare-legged artifact", and over-the-knee socks are even easier to fall off.

Young people's new autumn pants look good and are not frost-resistant

/Network Screenshot)

These alternatives weren't enough, and young people threw themselves into the arms of yoga pants. After all, autumn and winter are too cold, and changing clothes can become a difficult time before the workout. There are many people who wear yoga pants every day, if you wear yoga pants as autumn pants, and take off your clothes at the gym and start practicing, wouldn't it be beautiful?

However, reality will teach every innocent person who wears yoga pants as autumn pants. Some netizens were "frozen and cried" on the first day they went out wearing yoga pants. The reason is very simple, yoga pants are mainly sweat-wicking, and the ventilation and heat dissipation are certainly first-class, although they are close-fitting, they are not warm.

Young people's new autumn pants look good and are not frost-resistant

When wearing pants in autumn, it is like wearing ice sleeves in winter. (Picture/Network screenshot)

Based on the above pain points, young people are eyeing a sub-category of yoga pants - shark pants.

Actually, shark pants are not a concept that is new to this year. With the explosion of yoga pants a year or two ago, shark pants have become too popular, but at that time, it was only used as an alias for yoga pants, and mixed in a lot of base products, shark pants were not outstanding.

Until this year, shark pants suddenly became popular, and the reason for this was that they ate the criticized dividends of the "bare-legged artifact", and secondly, they benefited from the marketing of new Internet celebrity brands.

At least, the pain points of the "bare-legged artifact" will not appear here in shark pants. Shark pants are mainly black, gray and other colors, and do not match the exposed skin, naturally there is no real or false problem, the fabric is not easy to hook, and it is more buttocks and thin, not afraid of bloating.

Young people's new autumn pants look good and are not frost-resistant

/Network Screenshot)

But if you want to say what is the difference between shark pants and yoga pants, ordinary consumers are not very clear, and in fact, there is no standard definition of this category. The reason why shark pants can become popular depends on brands to find ways to cultivate users' minds and make them stand out in the market with their shaping effects.

The co-founder of the SINSIN brand revealed to the media that when the brand was founded in 2021, there was a lack of young shaping brands in the market, and the design style was heavy on function and light on aesthetics. As a result, the brand ultimately chose to go the path of "light sculpting", trying to find a balance between comfort and shape.

Another shark pants brand, MissWiss, which has only been established for 3 months, also played the slogan of "3D micro-pressure shaping", and invited Cecilia Cheung to endorse it at the beginning of its debut, and the label of the same style of the star attracted many people.

Young people's new autumn pants look good and are not frost-resistant

/Screenshot of shopping platform)

After some operation, shark pants finally ushered in its Internet celebrity moment, grass posts can be seen everywhere on social platforms, and you can also see the popular wear of "loose sweatshirt on the upper body, shark pants on the bottom" offline. When the weather is cold, shark pants can still be worn as autumn pants, and some netizens who have tried it said: "Shark pants are very smooth, and the trouser legs of the outer pants will not go up to 'slip out', and they look thin." ”

But like the "bare-legged artifact", once it becomes popular, factories and brands are selling, there is a lack of standards, and the quality control is uneven, and the reviews of shark pants are mixed.

It is said that it is smooth, but there may still be folds in the front and back of the knees; it is difficult to say whether the advertised "micro-shaping" is really shaping, or it is a psychological effect; sometimes it may be shaped, but it has become as stranglesome as the "bare-legged artifact", so what is the point of buying it? In addition, some consumers said that if the leg shape is not good-looking, wearing shark pants will only expose the shortcomings and cannot play a role in modification.

Young people's new autumn pants look good and are not frost-resistant

What's more, when it comes to the really cold north, even the fleece shark pants may not be enough to keep warm.

Young people's new autumn pants look good and are not frost-resistant

appraise

Discuss. (Fig.)

/Network Screenshot)

It seems that as a young man's new autumn pants, shark pants have not yet reached the point of being completely domesticated.

Of course, some people will say that the explosion of shark pants is another manifestation of body anxiety.

As these shark pants brands have discovered, today's young people are more in pursuit of comfort, so the old-fashioned shaping underwear has long been outdated, but young people will not refuse to look good on the premise of comfort, so that "micro-shaping" has a market space.

Young people's new autumn pants look good and are not frost-resistant

/"My Love from the Star")

And the subdivision track of "micro-shaping" has to be said to be rolled out by brands.

Since yoga pants became popular, outdoor fitness brands, traditional clothing brands, and underwear brands have also sold yoga pants, wanting to get a share of this market. If you sell for thousands of yuan for a pair of yoga pants, I will focus on the cost performance of 100 yuan, but everyone is yoga pants, how should consumers choose? Therefore, for brands, it is particularly important to distinguish products.

Similar to the transformation of flesh-colored leggings, yoga pants are divided into various types, in addition to shark pants, there are also airplane pants, oxygen pants, Barbie pants, etc., regardless of the difference in function, the fashion name is enough to attract young consumers and have the possibility of becoming an Internet celebrity item. Coupled with the gimmick of "micro-shaping", I am not afraid that no one will pay.

Young people's new autumn pants look good and are not frost-resistant

/Unsplash)

But some consumers complained: "Some yoga pants focus on the so-called soft and glutinous texture, and when worn on ordinary people, they really look like autumn pants." Some people in the apparel industry said that if autumn pants are defined by "pants worn under outer pants", then leggings, yoga pants, shark pants, etc. can indeed be regarded as "new autumn pants", even if they may not be as warm as traditional autumn pants.

Young people's new autumn pants look good and are not frost-resistant

/Network Screenshot)

The traditional autumn pants market, which has been developed for many years, is relatively stable, and generally does not generate much demand increase except for seasonal fluctuations. Therefore, for autumn pants, new product forms and younger brands are also very important.

In fact, the autumn pants have also been iteratively updated in recent years, catering to the needs of young people to look thinner in winter. In order to get rid of the "soil", in addition to changing the red and purple to macarons and Morandi colors, brands such as Uniqlo, Bananai, Ubras and other brands will also use concepts such as hot leather, velvet, and skin base to attract young people, focusing on lightness and warmth. In this way, autumn pants for 350 yuan can be sold for hundreds of yuan on weekdays.

Young people's new autumn pants look good and are not frost-resistant

(Fig.)

/ Jia Ling's sketch "Waiting for you to go home."

》)

The same goes for shark pants. The price of shark pants of the Internet celebrity brand is 150 yuan, and the price of shark pants from the source factory of 1688 ranges from more than ten yuan to more than 40 yuan, and some practitioners revealed to the media that the technical threshold of this category is not high, but the gross profit margin is more than 60%.

However, recently, down jackets have been sold at a high price of several thousand yuan, and in the case of super doubling of the cold, young people in the north can't care about looking thin and good-looking, and finally collectively wear military coats and flower cotton jackets. "It may be awkward to wear it alone, but it is fashionable to wear it in a group. ”

Young people's new autumn pants look good and are not frost-resistant

/Network Screenshot)

I have to say that cheap, warm, and good-looking, it is almost an "impossible triangle" for winter wear. If it's really too cold, even if the wind blows hard in the "bare-legged artifact" and shark pants, this generation of young people will still choose the most cost-effective way to keep warm.

Written by Ari

   Edit Strawberry Crisp   

Proofread by Yang Chao

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