Text: Unknown philosopher
The news of the delisting of Dali Garden, which was exposed in July 2023, shocked everyone, and questions such as "Is Dali Garden going bankrupt?" came into mind for a while.
As one of 809's favorite snack brands, Dali Garden can't avoid the collision of capital?
Product problems arise one after another
A netizen on the video website broke the news that he ate bloody teeth in eating Dali Garden pie.
The famous cake pie drunk driving incident
During a traffic police inspection, a man was found to be drunk driving because he ate egg yolk pie.
After proving to the police that it was fruitless, the man invited the police to eat egg yolk pie and used an instrument to detect drunk driving, and after waiting for ten minutes, the police showed that he had not drunk driving and released the man when he tested again.
As for whether there is alcohol in the egg yolk pie, Dali Yuan also said that he was very wronged. Because in the ingredient column, it is clearly written "edible alcohol", so it is not surprising that it was tested for drunk driving.
So for car owners, it is necessary to reduce the consumption of such products. Dali Garden has accepted this situation well. Said that he would do a good job of publicity.
Dali Garden also rubbed its own wave of traffic, saying that you can drink your own Lehu, improve anti-fatigue, and nutrients.
The rise of Dali Garden
The founder of Dali Garden is now worth 60 billion yuan, making a fortune only by copycats, and has successfully become the leader of the domestic snack industry through replication, once dominating the supermarket snack window.
Xu Shihui, the founder of Dali Garden, went from being poor and white to traveling by private jet and living in hundreds of millions of villas. Not every snack brand has the influence of Dali Garden, which was only developed under Xu Shihui's "simple copycat".
The speed of imitation in Dali Park is comparable to the speed of China's infrastructure construction. It can be said that Dali Garden is a very successful copy master, and the price is more cost-effective than the imitation of the product, more in line with the national appetite, and the price is touching.
Self-made Xu Shihui
Xu Shihui is like many children from ordinary families. When I was young, I didn't have snacks to eat.
Before graduating from elementary school, Xu Shihui was about to go out to work. The young Xu Shihui looked for a lot of jobs because of his age restrictions, and finally went to a food processing factory to work as an assembly line worker, and he worked for more than ten years.
Xu Shihui did not settle for mediocrity. Constantly learn in every simple job, be favored by the leaders, and become the director of the food factory through continuous improvement.
When the tide of development of the times came, Xu Shihui seized the opportunity, resigned as the factory director, and established his own food factory, Hui'an Meili.
Wyan Merley is now Dali Garden. From a small factory of three people to a small fame, Xu Shihui has experienced too much.
Xu Shihui recalled that the days of eating unsellable biscuits as rice seemed to be yesterday.
At that time, too many biscuits accumulated, and he also found that the independent small packaging was more convenient for consumers to carry, and at the same time, it could also increase the sales of his own brand.
Dali Garden is not afraid of the "ocean current" and goes straight up to the wind
When Xu Shihui continued to forge ahead, he ushered in a stronger opponent. Foreign products are menacing, which has strongly impacted the domestic snack market, and people's preference for foreign food. Xu Shihui realized which snacks are more popular.
In the face of the well-known Korean brand Hollyland.
While guaranteeing delicious taste, he squeezed his own profits, and the price was reduced to one-third of that of Holiyou. In addition, the profits are given to dealers to obtain more sales channels.
A positive business war requires only simple sincerity. Use sales to break through the famous brand effect of others and create a world of your own.
"Eat good friends with friends", it can be said that every TV viewer knows it. When he was a child, Yi Yang Qianxi also starred in a Hollywood advertisement.
A plagiarism starts with corner overtaking
Xu Shihui saw the middle and lower reaches of Haoliyou. Because the price of Holiyou is higher, but the taste and unique fluffy cake feel make Chinese people love it. Hui Shihui took advantage of the situation to propose Dali Garden cake pie.
On the basis of imitating Haoliyou, impress the masses with a more beautiful price. It quickly became popular in third- and fourth-tier cities through advertising. In terms of advertising, Dali Garden has also made a lot of money.
Let Haoliyou's profits swell up all of a sudden.
The huge success made Xu Shihui begin to take the road of "successful replication".
Dali Garden attaches great importance to advertising and marketing
Dong Chou, who is loved by many post-80s and 90s, was also made good use of Dali Garden, launching cheap and delicious potato chips, which made the well-known Jay Chou endorse and made Cobik popular in all markets.
In 2015, Dali Park was listed in Hong Kong, and while using the original product Dali Garden Pie, it also attributed its other brands to Dali Park Group. For example: delicious snacks, cobik, etc.
Each brand has its own advertising words and first-line stars to promote, and the "eat more" and its positive "clear the fire, nourish the vitality" and so on are brainwashing the TV masses every day.
The product is in full bloom, holding seven weights in hand
To this day, many people think that it is a "foreign product". Not only Cobik, but also delicious and its products are all products of Dali Park Group. In fact, Dali Garden holds seven king fried brands.
Not only Haoliyou, no matter how powerful the brand is, it can't escape the eyes of Dali Garden. With the popularity of Dongpeng Special Drink, a functional beverage, Dali Garden once again aims at the beverage market. Lehu beverage was launched, and since then it has begun to fully blossom in the food market. It also played the name of "drinking Lehu, refreshing and anti-fatigue".
Dali Garden, which found that there were still many gaps in the beverage industry, launched the brand and its positive with JDB and Wanglaoji. The slogan of the advertising slogan "Authentic Chinese Herbal Tea - and Qizheng" was played. Let more people know about it.
Dali Garden is not just about plagiarism
Dali Garden is not a poor student who can only copy homework. He will also grasp the core of the brand to learn and create his own identity. When successfully copying and copying work, it will also innovate independently.
With the development of the economy, people have a new preference for fruit-based teas, and Dali Garden has also taken the initiative to innovate. Dali Garden Lime C, Dali Yuan Lemon Tea, and Dali Yuan Lemon Oolong Tea series have been launched successively.
With great power comes great responsibility
Dali Garden's growth speed and strength come not only from their products, but also from many untold stories.
Attentive people will find that Dali Garden often appears in many "frontlines", and the new crown pneumonia epidemic has now been normalized, but when the epidemic first appeared, Dali Garden donated beans to provide nutritional support to front-line medical staff.
The follow-up continuous investment in donations to epidemic areas across the country is also a leader.
Not only did he appear during natural disasters, but there was also the Hope Primary School in Dali Garden in many impoverished areas. This kind of power, the greater the power, the greater the responsibility, so that Dali Garden is more loved by people everywhere.
A case of failure to copy and copy
In February 2023, a netizen posted a video of milk unpacking. On the packaging, Dali Garden's "Classic Ranch" only has purified water, white sugar and a variety of food additives in the beverage ingredient list.
By inquiring that this is just a small factory, it has fraudulently used Dali Garden and "Jindian Ranch", and it is purely a milk-flavored drink in the artificial city by means of science and technology. It seems that not all imitators have turned over one day.
The small company was found to have the name of a local company in Dali Park, but the registration information was all small and micro enterprises. It has no relationship with Dali Garden, which has caused unfair competition and smear to Dali Garden, and the company has been finally compensated for the relevant infringement losses and rights protection costs of more than 100,000 yuan.
The problem of the leafy branches of Dalí Garden
It can be said that it is not easy for Dali Garden to reach its current size, and it is also cautious in words and deeds along the way, and strives to innovate. While becoming the industry leader, we are also striving to become an industry benchmark, with many branches and many problems.
With the development of society, people pay more and more attention to food safety issues. Many Dali Garden products have their own search terms.
The real reason for Dali Garden's exit from the stock market
Could it be that the market value of 100 billion yuan can't escape the fate of being eliminated from the market? Dali Garden's decision to withdraw shares is because the market suddenly announced in early July 2023 that it "intends to privatize and delist" to further strengthen its control over the company.
It is hoped that Dali Garden can pay attention to its own problems at any time and prevent the building from collapsing in advance. Give a perfect answer to many old customers who have developed consumption habits, and form their own inherent influence on society.
Dali Garden's withdrawal in Hong Kong is essentially a withdrawal of the equity that has not been announced much, and it will not affect the development of too many companies. Dali Park itself is well funded for the current development. Therefore, the exit from the capital world is not that Dali Garden can't play anymore, but it is more likely that Dali Garden itself has made a decision for its own development.
【Disclaimer】The process and pictures described in the article are all from the Internet, and this article aims to advocate positive social energy and no vulgar and other bad guidance. If it involves copyright or character infringement issues, please contact us in time, and we will delete the content as soon as possible!