BYD executives criticized the industry's black public relations "lower limit": a maximum reward of 5 million yuan to crack down on malicious smearing
BYD's rights protection efforts have been upgraded.
On the evening of December 3, Li Yunfei, general manager of the brand and public relations department of BYD Group, posted on Weibo angrily denouncing the malicious smear behavior of some peers, he wrote, "This year, the most mentioned word by the car people is 'volume', volume technology, volume products, volume price, volume marketing, and even the lower limit of the volume, the fierce competition or the outrageous degree, I have never seen it in the nearly 20 years since I entered the industry! If it is the level of volume products, it is to applaud! But if it is the lower limit of the volume, it is disdainful!"
Screenshot of Li Yunfei's Weibo
Li Yunfei listed several cases of BYD's technology and products being maliciously targeted, and said that it will be directly exposed to the public next time, "There are those who directly put our cars in the store for malicious comparison, some sales consultants show customers the edited black material and maliciously smear them, some give us black nicknames for product configurations or brand models, and even more so, there are those whose brain-dead fans buy our cars and work hard to engage in live broadcasts and malicious slander and dissemination." ”
Screenshot of Li Yunfei's Weibo
At the same time, he also called for healthy competition in the industry, saying, "The roll should also be legal and reasonable, the roll should be courteous and courteous, the roll should be valuable and meaningful, and the roll should not be random! If you want to roll, you must roll out the level, not roll the lower limit! We must roll up technology, roll products, and roll services! This is the long-term plan and the king! Otherwise, what we are doing is just a zero-sum game of words, which is neither helpful to the industry nor to ourselves!"
Li Yunfei also added, "If it involves violating the law, we will pursue it to the end!" Here is also advice: If you have done something bad and are uneasy, participants or people in the know are welcome to contact us, and they will reduce or exempt their responsibilities according to the situation and on the premise of complying with laws and regulations, and give a reward of 50,000-5 million yuan based on the value of the clues and information they provide!"
At present, BYD is facing a more serious public opinion turmoil, from an automotive self-media evaluation of its new Formula Leopard car. Li Yunfei also mentioned this matter in the above-mentioned Weibo article.
The results of the evaluation of BYD's new Formula Leopard show that the fuel consumption of the Formula Leopard is as high as 18 liters per 100 kilometers, rather than 7.8 liters per 100 kilometers as officially advertised. This result has a negative impact on the newly launched Equation Leopard.
On December 2, the Formula Leopard brand issued a public statement saying that at the request of the police, it obtained evidence in the case of "2023.11.28 Yao Mouqiang is suspected of driving a motor vehicle speeding", and obtained vehicle data, which shows that there are 3 time periods when the speed exceeds 180km/h, 6 time periods when the speed exceeds 170km/h, and a large number of other abnormal driving behaviors such as emergency braking.
Due to abnormal driving actions such as speeding up and sudden braking can greatly improve the fuel consumption of automobiles, after the announcement of Equation Leopard, the direction of public opinion has reversed.
Subsequently, the official account "Wuhai Traffic Police" responded to the speeding incident, and a task force has been set up, and the results of the investigation will be announced as soon as possible.
On December 3, BYD officially issued a statement saying that for online black public relations chaos, the reward for reporting is 50,000 to 5 million yuan, which is valid for a long time.
In fact, BYD is gradually strengthening its efforts to crack down on black public relations. According to BYD's official release, a number of accounts have recently been sentenced to apologize to BYD and pay compensation for slandering BYD.
According to the latest sales data, BYD's sales of new energy passenger vehicles in November exceeded 300,000 again, to 301,400, a year-on-year increase of 31.1%. From January to November this year, the cumulative sales of BYD cars were 2.6834 million, a year-on-year increase of 64.8%