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BMW Benz established a joint venture

BMW Benz established a joint venture

On November 30, Mercedes-Benz (China) Investment Co., Ltd. and BMW Brilliance Automotive Co., Ltd. announced that they have signed a cooperation agreement to establish a 50:50 joint venture in China to operate a supercharging network in the Chinese market and jointly meet the growing demand for luxury charging services from Chinese customers. At present, the establishment and operation of the joint venture is subject to the approval of the relevant regulatory authorities.

BMW Benz established a joint venture

It is understood that by the end of 2026, the joint venture plans to build at least 1,000 supercharging stations with advanced technology and about 7,000 supercharging piles in China. The first batch of charging stations is planned to start operation in China's key new energy vehicle cities from 2024, and the subsequent construction of charging stations will also cover other cities and regions across the country.

It is worth mentioning that the charging network of the joint venture will be open to the public. As planned, Mercedes-Benz Group and BMW Group customers will be able to enjoy exclusive and exclusive services, such as plug and charge, online booking and a seamless digital charging experience. In addition, the joint venture plans to procure renewable electricity as conditions warrant to provide a sustainable luxury charging experience for Chinese customers.

BMW Benz established a joint venture

Mercedes-Benz and BMW have been in charge of their charging networks for many years. As of the end of November, Mercedes-Benz's public charging service has been connected to more than 500,000 public charging piles across the country, covering more than 340 cities and the "ten vertical, ten horizontal and two ring" highway fast charging network, and by the end of October, 600 BMW authorized dealers in China have been equipped with charging facilities, and BMW's public charging network has access to more than 580,000 charging piles across the country. This year, the BMW Supercharger project has been officially launched, and the high-power charging piles can support up to 600 kW of charging power.

Mercedes-Benz and BMW are both luxury brands, and they are first-tier luxury brands, and the Chinese market is their largest single market in the world. In the first three quarters, the BMW Group delivered 1,836,600 new vehicles to customers worldwide, up 5.1% year-on-year. Among them, the BMW Group delivered 602,900 new vehicles in the Chinese market, a year-on-year increase of 1.7%. Mercedes-Benz delivered 1,529,800 vehicles, a year-on-year increase of 2.0%, of which 570,600 were delivered in the Chinese market, unchanged from the same period last year.

BMW Benz established a joint venture
BMW Benz established a joint venture

Although Mercedes-Benz and BMW occupy a large market share in the luxury market, with the rise of independent brands with the help of the development dividend of the new energy vehicle market, they are far ahead in electrification, intelligence and other configurations, and impress consumers through prices, constantly encroaching on the market share of luxury brands including BMW and Mercedes-Benz. Of course, BMW, Mercedes-Benz and other companies have also announced that they will invest heavily in electric vehicles, but at present, they have little effect, whether it is BMW i3 or Mercedes-Benz EQC, these electric vehicles do not have outstanding performance in electrification and intelligence, and are more "selling bids".

BMW Benz established a joint venture

Obviously, in the new track of new energy vehicles, BMW and the market have changed from the leaders of the original fuel vehicle market to the catch-up of the new track, and the advantages of its luxury cars are difficult to highlight under the weakening of the brand effect. Of course, for BMW and Mercedes-Benz, there is still an opportunity to lead in the era of electrification and intelligence of automobiles, after all, their accumulated experience in the automotive field is unmatched by other automobile companies, but at a time when the new energy vehicle market is becoming more and more volatile, whether traditional luxury brands can successfully achieve their strategic goals of electrification transformation remains to be verified by the market.

BMW and Mercedes-Benz have formed a joint venture to operate a supercharging network in the Chinese market. In the face of such fierce competition in the domestic new energy market, the two traditional luxury brands began to change, and looking at the continuous cooperation between other brands, it is natural that they do not want to miss this big cake.

As another member of the BBA camp, some netizens said that "I don't play with Audi again". In fact, Audi is not alone, the Volkswagen Group behind it, as early as 2019, as early as 2019, China FAW, Jiangqi Group, Wanbang Digital Energy Joint Venture established CAMS New Energy Technology Co., Ltd., not only started earlier, but also is one of the first energy supplement companies in the industry to launch a 480kW ultra-fast charging solution.

BMW Benz established a joint venture

For the cooperation between BMW and Mercedes-Benz, an industry insider close to Audi China said that the Audi brand charging station will also have new actions next year, and the goal by the end of this year is to build 600 charging piles. "The construction of Audi brand charging stations is more intended to achieve value-added in terms of service and experience. ”

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