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Without China, Japan's Mitsubishi can't live? You think too much, people don't care about the Chinese market at all

Without China, Japan's Mitsubishi can't live? You think too much, people don't care about the Chinese market at all

Zhiyi Auto / Zhang Xuanmo

Some time ago, GAC Mitsubishi's withdrawal from China's letter to all employees was popular all over the Internet. The letter said that due to the company's unsatisfactory sales in China, Mitsubishi Motors officially decided to withdraw from vehicle production in China and sell the stake in the joint venture GAC Mitsubishi. When the stock is depleted, the sale will be closed. The complete withdrawal of domestic production means that if we want to buy Mitsubishi Motors in the future, we will only have parallel import channels.

Without China, Japan's Mitsubishi can't live? You think too much, people don't care about the Chinese market at all

Some netizens said that if it weren't for this open letter, they would have forgotten the existence of Mitsubishi a long time ago. Some netizens also said that no car company can get through if it leaves the Chinese market. It is true that the mainland has a large consumer base and strong spending power, which is indeed important for some companies that only rely on the sales of auto products to survive. But a behemoth with an intricate industry like Japan's Mitsubishi is a bit insignificant.

Without China, Japan's Mitsubishi can't live? You think too much, people don't care about the Chinese market at all

In 1873, Japanese businessman Yataro Iwasaki founded the "Ninety-Nine Chamber of Commerce", the predecessor of Mitsubishi. In the early days, Mitsubishi mainly focused on shipping, and mostly helped other workshops to transport goods overseas, with meager profits. In the Meiji era, Mitsubishi rose rapidly, and its industries expanded significantly, from a single shipping company to a giant integrating minerals, heavy industry, trade, military industry, real estate, etc., and became the main chaebol in Japan at that time.

In 1917, Mitsubishi, who smelled the tuyere of fuel vehicles, once again cheered up and took the lead in launching Japan's first mass-produced car, the Mitsubishi Model A. The new car caused a sensation as soon as it was unveiled, and quickly amassed a loyal group of consumers. With the early start of the leading edge and Mitsubishi's strong support for the automobile business, Mitsubishi successively invented Japan's first diesel engine, the first diesel truck, the first large bus, the first four-wheel drive prototype and other achievements, leaving a strong mark in the entire history of Japan's industrial development.

Without China, Japan's Mitsubishi can't live? You think too much, people don't care about the Chinese market at all

In the 70s, Mitsubishi Motors officially separated from its parent company, Mitsubishi Heavy Industries, and became an independent company. At that time, it was already one of the most important automobile brands in Japan, and it had a layout in the subdivision of civilian cars, performance cars, and luxury cars. However, the good times did not last long, with the further popularization of automobile products, the domestic track gradually crowded, and the three giants of Honda, Toyota, and Nissan rose up to take away some users.

Without China, Japan's Mitsubishi can't live? You think too much, people don't care about the Chinese market at all

In order to maintain its leading position, Mitsubishi has set its sights on China, which is in the early stages of reform and opening up. It has cooperated with a number of small and medium-sized enterprises to deliver mature technology, which has also evolved into many classic models. For example, the CA150 flat-head diesel, the third-generation model of FAW Jiefang, which was hot in the 80s, is equipped with Mitsubishi's exclusive truck technology. In addition, Mitsubishi has also established two engine companies with China Dongan and China Aerospace, introduced 4G and 4A two originator series of engines, and won nearly ninety percent of the country's engine compartment market at its peak.

Without China, Japan's Mitsubishi can't live? You think too much, people don't care about the Chinese market at all

In addition to technology exports, Mitsubishi has also brought a large number of finished cars to the Chinese market. At the beginning, through a joint venture with Southeast Motors, a production base was built in Fujian, and a steady stream of models such as Fulika, Delica, and Lingshuai were continuously manufactured. In just five years, Mitsubishi's cooperation has blossomed everywhere and has become an ideal choice for countless car companies.

Without China, Japan's Mitsubishi can't live? You think too much, people don't care about the Chinese market at all

Entering the 21st century, Mitsubishi has achieved the best results in its domestic production career, with sales of more than 100,000 units in 2017, 2018 and 2019. However, with the new forces of car-making and the wave of new energy becoming more and more turbulent, Mitsubishi is gradually falling behind the times. Just when Honda, Toyota, and Nissan were anxious to bow their heads and look for a path to pure electric entry, Mitsubishi still refused to retreat in the field of fuel vehicles. Such obsession also laid the groundwork for Mitsubishi's ending.

Without China, Japan's Mitsubishi can't live? You think too much, people don't care about the Chinese market at all

Looking back on the history of Mitsubishi in China, it was only a moment from prosperity to decline, and not wanting to forge ahead and eating old money has become Mitsubishi's wake-up call for other car companies. However, compared with the new forces, Mitsubishi Motors has a long history of development and deep accumulation, and has penetrated into the markets of various countries for many years, such as Southeast Asia, Africa and other economically less developed regions, and there are still many consumers who are willing to pay for it. As the sixth-largest automaker in Japan and the fifteenth largest automaker in the world, even without the blood transfusion of the parent company, there will be no "unsurvivable" situation. How long do you think Mitsubishi can sustain such a state? Feel free to leave your views in the comment section.

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