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Auto sales in October: TOP 4 are all self-owned brands?

Auto sales in October: TOP 4 are all self-owned brands?

Auto sales in October: TOP 4 are all self-owned brands?

The independent brand has really stepped over.

In October, the automobile market was filled with the laughter of "Silver Ten". In terms of the auto market, in October 2023, the retail sales of passenger cars were 2.033 million units, up 10.2% year-on-year and 0.7% month-on-month, and wholesale sales were 2.445 million units, up 11.3% year-on-year and down 0.3% month-on-month. The demand for car purchases throughout the year will always be released in the last few months of the year, and as the price reductions have bottomed out, the wait-and-see mood is gradually coming to an end. At the end of the year, a new market pattern is quietly rising.

Auto sales in October: TOP 4 are all self-owned brands?

TOP10 is surging, and the autonomy is numb

In October, there was something that could go down in history. In the top 10 of wholesale sales, domestic brands occupy the top 4 seats. For a moment, I suddenly sighed that the road to the rise of independent brands seemed to have gone through. Stepping in front of the joint venture, such a day has really come.

Auto sales in October: TOP 4 are all self-owned brands?

A similar trend is reflected in market share. In October, the retail sales of independent brands were 1.13 million units, a year-on-year increase of 20% and a month-on-month increase of 5%, surpassing the broader market, and the retail share of independent brands in the month was 55.6%, a year-on-year increase of 4 percentage points. What's even more shocking is that in October, the wholesale share of independent brands has reached 60.1%, a year-on-year increase of 6.4 percentage points. In contrast, in October, the retail sales of mainstream joint ventures were 680,000 units, a year-on-year decrease of 2%. In October, the share of German retail sales was 18.1%, down 1.2 percentage points year-on-year, Japanese retail sales were 17.7%, down 1.2 percentage points year-on-year, and U.S. retail sales were 6.1%, down 0.8 percentage points year-on-year. It is difficult to speak of the gas of recovery, at least this year, the situation of joint venture brands is too difficult to reverse. Let's take a look at the actual situation of a few independent companies.

Auto sales in October: TOP 4 are all self-owned brands?

In October, BYD sold more than 300,000 new cars, setting a record again. No one doubts BYD's "big" anymore, it is already a "giant" car company that has really stood at the top. Even in the era of fuel vehicles, the number one sales volume is still in the hands of the North and South Volkswagen, and their monthly sales have not been so high. At present, BYD is mainly divided into two sales networks, Dynasty and Ocean, which are just like the layout of Volkswagen's joint ventures in the north and south, and the two large networks develop together, which seems to be able to move forward steadily.

Auto sales in October: TOP 4 are all self-owned brands?

In the past two years, BYD has developed too fast. It was so fast that people were worried that either "the radish is fast and the mud is not washed", there are problems with the quality of the vehicle or on a large scale, or the expansion of personnel has not kept up with the expansion of scale, resulting in negligence in management. However, to this day, these problems have not become "thunder points", which means that BYD has come over. The next challenge is that other independent brands are catching up, and BYD needs to be ready to deal with it. Moreover, this year's target is 3 million units, and in the next two months, 300,000+ sales will need to be driven every month, which is also under great pressure. Therefore, recently, BYD has reported the news of price reductions for the whole system, which should be for the goal of the end of the year.

Auto sales in October: TOP 4 are all self-owned brands?

In second place was Chery, with wholesale sales of 192,000 units in October. If you look closely, you will find that Chery has always been the king of "wholesale sales". However, in retail, Chery will be slightly lower in the ranking. Why? Chery is the one who "rolls overseas and makes a fortune in silence".

Auto sales in October: TOP 4 are all self-owned brands?

You see, Chery wholesaled 192,000 units and retailed 91,000 units in October, and the difference is the export sales. It was too fierce, and Chery took a completely different path. Its transcendence of the joint venture brand is not limited to shouting and killing in the domestic market, but is placed in the sword game in the overseas market in the longer term, and the whole thing is looking forward to it.

Auto sales in October: TOP 4 are all self-owned brands?

In third place was Geely, with wholesale sales of 181,000 units in October. In the past year, Geely is silently doing one thing, seizing the time to "make up for classes" in new energy. There is such a set of data, in October, Geely's new energy model sales have exceeded 60,000 units, officially surpassing Aion, and second only to BYD and Tesla. This seems to be dissolving the "BAT iron plate" pattern and evolving towards the "BJT New Triangle". Judging from recent products, Geely is clearly in all in new energy. Such as Geely Galaxy E8, Lynk & Co 07 EM-P, and Zeekrypton 007 will probably gradually release their sales potential next year.

Auto sales in October: TOP 4 are all self-owned brands?

In fourth place was Changan, with 167,000 units wholesaled in October. Chang'an has been in the limelight recently, reaching a battery swap agreement with NIO on the one hand, and joining forces with Huawei on the other, and has just signed a memorandum of understanding to invest heavily in Huawei's car BU independent company. As a result, the stock market looked at the wind and gave a signal of a skyrocket. The market's confidence in Chang'an is getting more and more, and the cards in its hand are being played one by one. For example, AVATR 12, people who have touched the product say that it is good; as for the dark blue, it is relying on the pure electric + extended range route to steadily occupy the market; Changan Qiyuan is also making efforts, and the price is very combative.

Auto sales in October: TOP 4 are all self-owned brands?

Of course, judging from the retail list, the self-motivated brands are very self-motivated, but the ranking has not yet been completely "turned over". In terms of the TOP 10 retail list, BYD is in first place, but FAW-Volkswagen still holds the second position. Geely and Changan ranked third and fourth respectively, SAIC Volkswagen ranked fifth, and Chery sixth. The long river of history is still surging, far from the end, independent brands, please continue to power up, refuel.

New energy disruption is "seismic level"

The winner and loser of the auto market is very clear, it is new energy. The gradual strengthening of new energy, the subversion and impact on the entire automotive industry, is becoming clear little by little. In recent months, Huawei's presence in the automotive industry is becoming more and more frequent. First of all, the new M7 is "hot sales" after the return, and it has now exceeded 100,000; moreover, the "smart car" model expands the circle of friends, and Chery's cooperation with the Zhijie S7 has arrived, and the follow-up, there are cooperation projects with BAIC and JAC to land; and in the past two days, Changan has further cooperated with Huawei, and a joint venture company is about to be launched.

Auto sales in October: TOP 4 are all self-owned brands?

Without new energy, we would not see the possibility of Huawei stepping into the automotive industry, let alone the electrification and intelligence, and even changing the entire sales model, R&D model, and cooperation model. A few years ago, we may have held the attitude of "watching jokes" and watched the "performances" of new car manufacturers. But when their monthly sales start to exceed 10,000, 20,000, or even 40,000 or 50,000 units, how can they be despised for their existence? Correspondingly, the river of fuel vehicles is declining, the old can no longer be kept, and the brand belief and market share of the joint venture are collapsing and collapsing. But this torrent will not stop, but will rush more and more, and the flow will become more and more rapid.

Auto sales in October: TOP 4 are all self-owned brands?

From the perspective of the industry, the rise of new energy is reshaping the value of the entire automotive industry. The construction of value must start from the supply chain. Electrification and intelligence are coming, and industries such as batteries, motors, electronic controls, and chips have grown explosively, while small metals such as lithium and cobalt have also been revitalized. New materials, new technologies, and new opportunities are everywhere. This is the subversion of the "earthquake scale", which may not have been seen so clearly before, but when it came to the near future, everything suddenly opened up.

Write at the end

Change is always a work in progress. The disruption brought about by this new energy has also brought pains. For example, in the short term, the sales of new energy vehicles are growing rapidly, but the losses are also increasing, while fuel vehicles can contribute to profits steadily, but the share is obviously shrinking. Survive the painful winter, welcome the warm spring breeze, and wait for the scorching summer heat until the new era has completely arrived.

The author of this article is Kick Car Gang Xibei

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