Sister Chen, born in the 90s, is the owner of a roast duck restaurant in Guangzhou. It's just that the industry situation in recent years has made Sister Chen feel a hint of crisis. In Sister Chen's words, it is not far from going out of business.
Sister Chen said that she can only sell dozens of roast ducks a day, with a turnover of less than 1,000 yuan. If you exclude the rent of the shop and the cost of raw materials, there is basically little profit left. Sometimes not only can't make money, but also faces losses, so that Sister Chen plans to close the roast duck restaurant next year and then find another way.
Business is bleak and at the end of the road, and the physical store may "perish"?
What is the reason for the sluggish business of Sister Chen's store? One of the big factors is e-commerce.
According to Sister Chen, e-commerce has now snatched 80% of physical stores. No matter what you buy, you like to go online. So much so that the current brick-and-mortar store is like a vase, how deserted and how deserted.
What's more, even in today's brick-and-mortar store industry, a typical 19 effect has been formed. That is, some stores with better business directly attracted 90% of the customers of the entire street. As for the other shops, you can only drink soup in the back.
This is true not only in the food and beverage industry, but also in brick-and-mortar stores such as shoe stores, clothing stores, and toy stores. In this case, a person like Sister Chen, who does a small business, naturally has not much way out.
Of course, the reason why those top stores have good business is mainly because they are located in the city center and are surrounded by high-consumption groups, so they can have enough customers. As for the other stores, I can only watch the long queues of those top stores every day, and I am facing the dismal end of business withering.
Crucially, sometimes these stores are complained about by customers. Many customers have said that not only do they have fewer options, but they are also more expensive than online. Sometimes the shop owner listens to the customer's complaints, and he can't wait to reply to him: "You are too expensive, so you go to buy it online?"
In this case, the willingness of customers to go to physical stores to buy goods is getting lower and lower. It can be said that today's brick-and-mortar stores have almost reached the point of exhaustion.
Of course, this situation is unavoidable. After all, with the advent of e-commerce, brick-and-mortar business is really not good. Compared with e-commerce, physical stores have stockpiling and rent, so that their operating costs are ridiculously high. In this case, the price of the goods is naturally not much cheaper.
Will brick-and-mortar stores really disappear?
Physical stores have withered one after another, and the e-commerce economy is booming. Today's e-commerce has squeezed brick-and-mortar stores into a small corner, so much so that many brick-and-mortar store owners have lost all their money. In other words, how did the brick-and-mortar store get beaten down by e-commerce, and where should the brick-and-mortar store go in the future?
Due to the limited supply channels of brick-and-mortar store owners, there is not much choice of products in the store. Often a type of product is only one variety, so that customers have no way to choose. In this case, the customer's experience is naturally poor. Over time, won't the brick-and-mortar store go out of business?
As for e-commerce, it directly occupies the market of physical stores by relying on the advantages of fast payment, convenient selection of goods, and no need for shop rent. So much so that the current brick-and-mortar stores are open and die, and in the end, many brick-and-mortar shopkeepers can only set up stalls to make a living.
Of course, don't be pessimistic about this situation. After all, e-commerce is indeed the trend of the times, and now e-commerce in mainland China has created 63.25 million jobs, and countless young people are pouring into the e-commerce industry every year. Whether it is being a Taobao store owner, or delivering express delivery, doing wholesale, etc., you can make money on the big tree of e-commerce. In this case, it is inevitable that e-commerce will replace physical stores.
Speaking of which, some people may ask, since the physical store has been defeated by e-commerce, will the physical store die in the future?
Strictly speaking, judging from the current situation, there is a high probability that physical stores will not die. Because not everyone is involved in e-commerce, although you can buy things on Taobao every day, have you ever thought about how the elderly who don't know how to use smartphones can shop?
Therefore, in the future, in many border cities and rural areas, there will generally still be physical stores. Unless all the young people gather in the big cities of Beijing, Shanghai and Shenzhen, or the old people are gone, maybe the brick-and-mortar store may really die.
Speaking of which, some people may ask again, since the brick-and-mortar stores in small towns will not die. What about the big cities? Is there no physical store in all the big cities in the back?
This should also be unlikely. Although many brick-and-mortar stores in big cities are not profitable now, if you change your business model, you may be able to create a new miracle. For example, in cities such as Beijing and Shanghai, a series of experiential consumption stores have emerged. Some stores have begun to launch scenario-based and personalized marketing models, such as "bookstore + coffee + entertainment" and other ecological services. After doing this well, maybe young people will be willing to come in and consume.
After all, compared with online shopping, this kind of consumption is more human. Sometimes it is also a good way to get three or five friends, form a game in a certain experience hall, and have a good time together.
The biggest opponent of e-commerce is not physical stores, but live streaming
Today's brick-and-mortar stores have been suppressed by e-commerce. Many brick-and-mortar stores have to retreat to towns and remote areas. If everyone stops doing brick-and-mortar stores, will the brick-and-mortar store economy in big cities die?
Mass consumption places such as supermarkets and convenience stores may adopt intelligent management at that time. That is, a CNC platform is used to control the unmanned stores in the city, and only the courier is needed to replenish the goods at that time. As for consumption and checkout, unmanned payment methods are used throughout the process.
In this way, the efficiency of urban operation has been greatly improved, and some human resources have been saved. It can be said that if many brick-and-mortar shops in big cities are really replaced in the future. Maybe the store of the future will continue to operate in this intelligent way.
It is worth mentioning that although e-commerce has replaced physical stores with a sweeping trend, e-commerce itself is not easy to do now. For example, the current online store owners are exaggerated to the point of using 90% of their income to buy traffic and buy homepage positions. For example, the through train of a certain treasure is a typical example.
In this case, the dilemma faced by e-commerce companies is almost the same as that of previous brick-and-mortar store owners. In other words, it used to be rented to the landlord, but now it is the rent to the platform. Anyway, the shopkeeper will be exploited to lose a layer of skin.
Of course, judging from the current situation, there seems to be a trend of e-commerce being replaced. Because the current live streaming seems to be more attractive than e-commerce. According to 2022 data, live streaming now drives 20% of the country's commodity economy. Its coverage ranges from urban to rural areas and penetrates almost every corner of the country.
Whether it is a delicate young lady in Shanghai or a fruit farmer in Shaanxi, they have developed the new economic model of live streaming to the extreme. It can be seen that in the near future, e-commerce will take a back seat, and live broadcast will take the lead.
And as major merchants have settled in the live broadcast platform, it is very likely that a new wave of cash flow will skyrocket. Anyway, judging from the current situation, a little 100,000+ views will have a small income of several million in one night. In this case, the explosion of the live broadcast economy is also an inevitable result.
What's more, with the "fall" of many of today's number one anchors, a whale has fallen and everything is born. The traffic they lose can be distributed to hundreds of shoulder anchors, thousands of waist anchors, and tens of thousands of leg anchors when the time comes.
In this case, everyone competes freely, and there is no monopoly and siphon law. Over time, it will make the field of live streaming a healthier and more prosperous market environment.
In this way, the sentence circulating on the Internet is indeed true, that is, "live streaming at the end of the universe".
Of course, this time I hope that the "rent" will not be transferred to the live broadcast platform again. Otherwise, it will trigger a new round of reshuffle. As for who will replace live streaming in the future?