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The "hugging" in e-commerce live streaming has recently become popular! "With these two sentences, you can earn 8,000 a month"

author:Shangguan News
The "hugging" in e-commerce live streaming has recently become popular! "With these two sentences, you can earn 8,000 a month"

The "hugging" in e-commerce live streaming has recently become popular!

This profession, which is jokingly called "so that every sentence of the anchor will not fall to the ground", can be popular from a Douyin short video "Learn these two sentences, come to Hangzhou e-commerce", in the video engaged in the live broadcast e-commerce industry control work of the little brother Ning Meng, easily use the "right" and "wanted" live broadcast skills, in the live broadcast room to cater to the anchor's product introduction.

However, it is such a small video that has received 16 million views and 251,000 likes on a certain self-media platform.

Netizens kept discussing: "Just these two sentences, you can get 8,000 a month in Hangzhou."

The "hugging" in e-commerce live streaming has recently become popular! "With these two sentences, you can earn 8,000 a month"

For a time, the profession behind this anchor became a new outlet in everyone's eyes, and various imitations sprung up one after another.

What is the magic of this profession that has entered the public eye?

Before the Double 11 War was about to break out, the reporter approached this group.

The "hugging" in e-commerce live streaming has recently become popular! "With these two sentences, you can earn 8,000 a month"

Ning Meng at work video screenshot

Low threshold and high pressure

This work is not as glamorous as expected

Like many young people today, 23-year-old Ning Meng is doing a very "new" job - e-commerce central control.

In the face of the sudden popularity, Ning Meng actually has no sense of reality, "It is to let this profession 'out of the circle', I am very happy that the profession of central control can bring joy and traffic to everyone." ”

The reason why Ning Meng, who only entered the live streaming e-commerce industry at the beginning of this year, chose such an industry with a relatively low entry threshold, in his own words, "This job 'Xiaobai' can also be done, which is most suitable for entry." ”

The "hugging" in e-commerce live streaming has recently become popular! "With these two sentences, you can earn 8,000 a month"

Ning Meng's work photo. Photo courtesy of interviewee

However, in his opinion, the low threshold does not mean that the work is easy: "In fact, 'Cheering' is only part of the work of the central control, and the central control also needs to count relevant data, cooperate with the live broadcast team members to set the atmosphere, and prepare live broadcast skills and plan the promotion game." ”

"The low threshold also means that the competition pressure is high, and after entering, it is quite tired, far less glamorous than everyone imagines." He added.

The seemingly simple "yes", "wanted", and "linked" are called the "three-character canon" by netizens.

Ning Meng often had to repeat these sentences hundreds or thousands of times after a live broadcast. Over time, he would even blurt out in his daily life, and in conversations with reporters, he said several "yes" and "yes", and as soon as the words came out, he was happy, "Have you noticed, I'm a little used to my profession." ”

For Ning Meng, when she works in the morning, it is normal to receive the task of starting the broadcast room at 6 a.m. - wash your face and rush to the live broadcast room. In the case of late shifts, you may have to work until 1 a.m. the next day.

"I once livestreamed for up to 9 hours continuously, and it was really draining." He said that the golden-voiced throat treasure has also become a must-have for central control and anchors.

The "hugging" in e-commerce live streaming has recently become popular! "With these two sentences, you can earn 8,000 a month"

The live streaming industry is a lot of brains. Photo courtesy of interviewee

There is no ceiling for the upper limit

But it's not easy to get a high salary

Another brother who has been in the e-commerce central control industry also believes that it is difficult to do well, "In fact, the central control is more inclined to data analysis, including streaming, data analysis, etc., and 'Huanxiao' is sometimes more inclined to anchor assistants, and you need to master the rhythm of the live broadcast room." ”

"After the start of the broadcast, you need to take screenshots of the performance every 30 minutes to prepare for the review, during the broadcast, pop-up windows are always available to explain at any time, and after the broadcast, you are also responsible for returning, and in some small live broadcast rooms, one person in the central control needs to do the work of everyone in the team." Dongxu said.

If Ning Meng, who graduated from the aviation maintenance department, fell in love with the live broadcast industry because her home was in Hangzhou, the capital of live streaming e-commerce, Dongxu's entry into the industry was even more unexpected.

"At the beginning, I simply thought that the words said by the central controller were very funny and looked interesting, but when I entered this line, I found that my laughter became higher, and I said these lines every day that was not so interesting, and then I resigned."

The "hugging" in e-commerce live streaming has recently become popular! "With these two sentences, you can earn 8,000 a month"

Collating and analyzing data is also part of the "central control" work. Photo courtesy of interviewee

Dongxu calculated his income for the reporter, "Six or seven thousand yuan a month, the income of rising as an anchor is higher, but being an anchor has many requirements for appearance and so on, and it is often difficult for the central control to become an anchor." ”

How high is the revenue of e-commerce central control?

Ning Meng also calculated an account for the reporter: "My income from my first central control job is 6 to 7,000, my second income is also 6 to 7,000, and the monthly salary of my third job is fixed at 7,000 and 5,000." ”

However, Lemon and Dongxu both believe that there are also high salaries for e-commerce central control jobs, "there is a central control with a monthly salary of more than 10,000, and the monthly salary is based on ability, and there is no ceiling on the upper limit." ”

The "hugging" in e-commerce live streaming has recently become popular! "With these two sentences, you can earn 8,000 a month"

Collating and analyzing data is also part of the "central control" work. Photo courtesy of interviewee

The e-commerce live streaming industry is too volumed

"Boom" is very mobile

At present, there are also some young people who use e-commerce central control as a "springboard" for their own industry transformation.

"Post-00s" cloud is actually one of them, she believes that central control is also a profession that eats youth, and there is not much career space, and it can only develop in the direction of live broadcast operation and being an anchor in the future. As a central controller, you don't need much experience, and it is very suitable as a springboard before finding a suitable job.

"The main e-commerce live broadcast industry is really volatile at present, in order to compete for traffic, everyone is continuously live broadcasting, engaging in activities, doing videos, all kinds of tricks emerge endlessly, although I know that it takes time to precipitate to do a good job, but every day to go out early and return late, the time is really a little unbearable."

Yun Duo worked for several months and then chose to resign: "I have done central control and am familiar with the process of e-commerce, so I still have an advantage in applying." The point is that the salary is higher. ”

Unlike Yunduo, after Ning Meng's short video went viral, he was fired by the company.

Now, he chooses to continue to stick to the central control industry, "I still like to do e-commerce, and I will continue to do the central control." ”

Someone goes, someone stays.

Netizen comments

The "hugging" in e-commerce live streaming has recently become popular! "With these two sentences, you can earn 8,000 a month"
The "hugging" in e-commerce live streaming has recently become popular! "With these two sentences, you can earn 8,000 a month"
The "hugging" in e-commerce live streaming has recently become popular! "With these two sentences, you can earn 8,000 a month"
The "hugging" in e-commerce live streaming has recently become popular! "With these two sentences, you can earn 8,000 a month"

Source: Chao News, netizen comments

Column editor-in-chief: Zhao Hanlu Text editor: Song Hui Title picture source: Shangguan title picture Image editor: Su Wei

Source: Author: Chengdu Business Daily