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Xicheng Double Festival held immersive garden activities to help the integrated development of culture, business and tourism

author:China News Network
Xicheng Double Festival held immersive garden activities to help the integrated development of culture, business and tourism
Xicheng Double Festival held immersive garden activities to help the integrated development of culture, business and tourism
Xicheng Double Festival held immersive garden activities to help the integrated development of culture, business and tourism

The five-day "Full Moon Beijing, Love China" 2023 Mid-Autumn Festival and National Day mass garden activities in Xicheng District were held in Yuetan Park. Photo courtesy of Xicheng District

China News Network Beijing, September 30 -- In the most beautiful season in Beijing, coinciding with the Mid-Autumn Festival and National Day, the five-day "Full Moon in Beijing, Love for China" 2023 Mid-Autumn Festival and National Day mass amusement park activities in Xicheng District were held in Yuetan Park.

The event was hosted by Beijing Xicheng District Culture and Tourism Bureau, and co-organized by the Cyberspace Administration of the District Party Committee, Yuetan Street Office, District Rong Media Center and Yuetan Park Management Office. Through rich content sections such as "environmental decoration", "cultural performance", "intangible cultural heritage, cultural and creative market" and "Yunjia Festival", the event enriches the festival life of the people in Xicheng, allowing the general public and tourists to experience the festive atmosphere, feel the charm of Chinese traditional culture, and celebrate the 74th anniversary of the motherland together.

This year's garden tour is different from the past, not only the overall environment of the Moon Temple Park is arranged, the whole park is illuminated, but also the Internet celebrity check-in and photo spots are set up at multiple points, and a variety of interactive activities such as lantern riddles, markets, prayers, cultural performances, flash mobs, and cloud tours of the Moon Temple are added, with "two horizontal, one vertical, one square", both "poetic corridor", "cultural and creative corridor", "knowledge avenue" and "cultural square" as the main line, through panoramic arrangement, full interaction, and multi-point check-in, creating an immersive atmosphere of step by step scenery for citizens visiting the park.

On the day of the Mid-Autumn Festival and National Day, the organizers also arranged various forms of cultural and artistic expressions such as chime performances, folk music performances, opera singing, Hanfu shows, flash mobs, and theme performances in the main stage area of the Cultural Square in Yuetan Park to create a festive atmosphere. In the Cultural and Creative Corridor, citizens and visitors can not only watch the on-site display of the inheritors of intangible cultural heritage handicraft projects in Xicheng District up close, but also participate in the interaction and selection of their favorite cultural and creative products at booths such as "Xicheng Gifts", Caibai Jewelry, Central Axis Cultural and Creative Works, "Cao's Kite" and "Beijing Silk Man".

In order to break through the space limitation and allow more citizens to experience the double festival through the cloud, this year's amusement park activity will increase the online activity experience through live broadcast + recording such as "the anchor takes you to the Moon Temple" and take everyone to the cloud festival.

It is reported that the Mid-Autumn Festival mass amusement activities in Yuetan Park in Xicheng District have been held continuously for more than ten years, and the content is different every year according to different themes, including traditional projects such as "Rabbit Mountain" moon worship, lantern riddles, reunion messages, etc., but also integrates different forms and themes of garden interaction, rich and colorful cultural content and cultural performances, folk customs displays, exchanges and experiences of intangible cultural heritage, etc., every year has attracted many Chinese and foreign tourists to participate in it, not only to promote excellent Chinese traditional culture, but also to build the brand of Xicheng mass cultural activities, to help the integrated development of culture, business and tourism in Xicheng District. (End)