A 900-meter-long north-south shopping street in Shenzhen has created the glory of China's 3C digital industry. Since the 90s of last century, after years of development, Huaqiangbei has evolved from an "electronic street" to a "comprehensive urban business district", becoming a global electronics industry manufacturing center and the world's largest electronic components distribution center. The Huaqiangbei Industrial Belt has always been characterized by "factory direct supply", relying on source factories to ensure competitive commodity prices. However, as competition from traditional customer acquisition methods intensifies, its effectiveness gradually diminishes. Therefore, industrial belt merchants are eager to seek new business breakthroughs, hoping to find a way to achieve industrial transformation and upgrading, and Douyin e-commerce has become a new opportunity for such industrial belts.
In order to explore new business opportunities, Douyin e-commerce held the "Industrial Belt Merchant Support Exchange Meeting-Huaqiangbei 3C Digital Merchant Empowerment Session" in Huaqiangbei on September 25. This is the first large-scale 3C digital industry belt offline exchange meeting in Huaqiangbei, which is of great significance to industrial belt merchants. Through analyzing the development of the industry from multiple angles, the exchange meeting provided new business ideas to merchants, helping them grasp the core business points and seize business opportunities in advance. Relevant data show that Douyin e-commerce has shown a strong growth trend in the average daily GMV and payment users in the 3C digital industry, and has become one of the important online sales channels in China's 3C digital industry.
In order to let more industrial belt merchants understand the "password" of operation, the person in charge of Douyin e-commerce platform analyzed the current situation of Douyin e-commerce in the 3C digital industry from multiple dimensions at the exchange meeting, interpreted the growth trend and crowd portrait of the 3C digital track, and introduced the "FACT+S Douyin e-commerce business methodology" in detail to help merchants understand market trends and find an efficient business path in the 3C digital industry. At the same time, the person in charge of the platform shared three core strategies applicable to small and medium-sized businesses in the 3C digital industry belt, guiding merchants to implement all-round operations and seize the opportunity of explosive order growth. For example, merchants can use commodity cards, experience points, and product tools to improve the stability of store operations and establish larger links; By grasping the traffic trend of the platform, efficient graphic operation can be achieved and traffic costs can be reduced; At the same time, integrate resources inside and outside the station, dig deep into the high-quality supply of the production area, and create intelligent IP at the source. For factory-type merchants, Douyin e-commerce has proposed the "factory direct supply" plan, including eight rights and interests such as "exclusive certification labels, tens of billions of traffic subsidies, exclusive marketing activities, exclusive Xiaoer docking, and B2B business cooperation", aiming to allow more high-quality factory enterprise stores and cost-effective source goodies to be discovered by more users. In addition, Douyin e-commerce also provides systematic operation assistance guidance for official service providers and Q&A from official communities, timely answers to problems encountered by merchants in the process of operation, and accelerates the business development of merchants.
With the rise of e-commerce, users are more inclined to shop online, and Douyin e-commerce has created a high-growth online sales channel for many industrial belt merchants, becoming one of its important business operation platforms, and Huaqiangbei 3C digital industry belt merchants are no exception. At present, Huaqiangbei 3C digital industrial belt is experiencing a critical stage of transformation and upgrading of factory-type merchants. In order to help these merchants develop in harmony with the industrial belt and continue the glory of the industrial belt, Douyin e-commerce continues to launch diversified rights and interests and a number of platform policy support to promote Huaqiangbei merchants to achieve a strong breakthrough in the source of good things. For example, Douyin e-commerce has launched a series of rights and benefits such as "free commission for commodity cards" and "commission-free for graphics and text", encouraging merchants in the Huaqiangbei Industrial Belt to try commodity cards and graphic operations, seize platform traffic trends, increase product exposure, reach more target consumer groups, and help merchants reduce costs and increase revenue. For factory-based merchants, Douyin e-commerce has launched the "store cold start" and "factory direct supply" campaign policies to help more merchants quickly achieve "0 to 1" cold start on new channels, shortening the cycle from cold start to brand growth and maturity. At the same time, Douyin e-commerce also provides a layered training system for merchants in the Huaqiangbei Industrial Belt, conducting periodic training around trend insights, product selection evaluation, store operation, marketing activities, etc., timely transmitting the latest policies of the platform, imparting global business operation skills, hand-in-hand teaching merchants to make the business bigger and stronger, promoting the transformation and upgrading of the industrial belt, creating an industrial belt brand with distinctive characteristics, and promoting the prosperity of the regional economy.
As an important e-commerce node throughout the year, Double 11 is a business outbreak opportunity that cannot be ignored for merchants in the Huaqiangbei Industrial Belt. In order to support small and medium-sized businesses in the industrial belt, Douyin e-commerce not only sorted out the strategic direction of low operation threshold and fast conversion effect, but also launched the "Douyin New Business Program" covering the entire Double 11 period, opening 10 support policies such as "0 yuan to settle in, traffic promotion subsidies, and cooperation opportunities for new merchants with massive talents" for some specific merchants, reducing the learning and operating costs of merchants, escorting merchants' business, and guiding merchants to achieve excellent results in a short period of time. On Double 11 this year, Douyin e-commerce not only launched the regular "official discount, deposit pre-sale, shopping cart surprise coupon, super category day" and other promotional games, but also specially launched four favorable policies such as "graphic and text commission-free policy, new product rebate policy, search after watching, member operation and marketing", etc., to help merchants carry out global operation from traffic, operation, marketing and other aspects, continuously provide users with high-quality products and services, and open up a wider range of business growth space.
In the future, Douyin e-commerce will continue to cultivate the industrial belt, dig deep into good products, and actively cooperate with merchants. Through more platform activities and resource support, help more industrial belt merchants achieve business growth and business leap! Douyin e-commerce looks forward to more industrial belt merchants joining to jointly bring good things to consumers and meet their diversified needs for a better life! Click the link below to join Douyin e-commerce!