Traditional bosses are the best for TikTok
Because I know the product very professionally
And they also have the advantages of supply and delivery
But the biggest problem with traditional bosses is that the sales method is not good
Today I will give a negative case
1. The owner of this account is an electronic display screen, whether it is in the enterprise or restaurants, transportation venues, performance venues, bars, exhibitions, Internet cafes, etc., there are still many scenes used.
The core of the business is the product, the size, shape, and technology of the product are available.
2. It should be emphasized here that many products are high customer orders, long service, and slow decision-making, and this product is most suitable for acquiring customers on Douyin.
You look all over the world offline, and if you don't go to the user, the user doesn't know you.
The traditional way for users to obtain information is Baidu search and friend introduction, but this inquiry method is text, pictures, and colloquialism.
So Douyin is a good means of compensation for merchants.
Take the initiative to push information to those who need to see it, and the content presented is more rich and intuitive.
3. The biggest problem with this account is that the information is messy and does not highlight its advantages.
One is not a good highlight of their own strength, such as their own product advantages, installation advantages, customer advantages, after-sales advantages, etc., this performance is not intuitive enough. Even if it is the top three short videos, showing their honor, technology, factory, customer evaluation and so on.
The second is not to highlight their own scene well, their own multiple products can solve so many problems, but the video appears very messy.
The third is not a good highlight of their own program, each user's needs are different, user needs are solutions.
In fact, this kind of account can do an outdoor solution explanation of various industries and products, such as taking users to see various screens outdoors and indoors.
Then say what this does, and then say that your own company can do it.
Otherwise, now what you want to send and what to post, all at once the construction site, all at once the workers are constructing, and the user captures too little information to build trust.
Welcome to pay attention to the public number: Juhong Internet, bring you more high-quality Douyin operation content and free speech, teaching, in addition, we have sorted out a large number of pure servant anchor contact information, if which student, brand side can send us privately.