Hong Kong and Taiwan concerts blowout, will the spring of mainland music fans be far away?

author:Genki grapes I

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The gradual easing of epidemic prevention policies in Hong Kong, China, has brought a wave of "retaliatory performances" to the concert industry. Not long ago, Eason Chan's Red Hall New Year's Eve concert tickets were on sale, and about 58,000 tickets were sold out in just one day, prompting the official to urgently announce that four more concerts would be held in January next year, which directly led to the crash of the ticketing website's server.

However, Eason Chan is not the only singer who has become popular all over Hong Kong, China, and 2023 is expected to welcome more music superstars, including Jay Chou, Ekin Cheng, Sun Yanzi, Joey Yung, Cheng Xiuwen, Lin Junjie, Jolin Tsai, etc., as well as international superstars Avril Avril , Justin Bieber , Super Junior and Blackpink will also appear, making the entire concert industry lively.

Hong Kong and Taiwan concerts blowout, will the spring of mainland music fans be far away?

Unlike Hong Kong, Taiwan, China, is not to be outdone. Mayday's official Weibo announced the restart of the "Mayday Noah's Ark Concert", which is planned to open eight consecutive performances in late 2022, limited to the Taoyuan International Baseball Stadium in Taiwan. Jolin Tsai also held a New Year's Eve concert in Taiwan Province of China as the finale of her world tour.

It can be seen that the concert industry in Hong Kong and Taiwan has gradually recovered, injecting a "booster" into music lovers who have been eager to perform offline.

Since the outbreak of the epidemic, offline concerts have had to press the pause button, but the audience's enthusiasm and yearning for the performance have never waned. Because of this, the traditional offline concert model has been continuously explored in the past two years, and there have been many new changes in the performance market.

Hong Kong and Taiwan concerts blowout, will the spring of mainland music fans be far away?

Online concerts have emerged, and according to relevant data, from 2020 to 2021, domestic offline music performances lost nearly 3 billion. In the first quarter of this year alone, 9,000 offline performances were cancelled or postponed nationwide, resulting in the "evaporation" of more than 30% of performance revenue.

Online concerts break through some of the limitations of traditional concerts, such as high ticket prices, difficult availability of seats, and time and location restrictions. The development of modern communication technology allows audiences to easily obtain "admission tickets" to online concerts, while enjoying music and interaction together at the same time and on the same screen, triggering a frenzy of online concerts. This year, the online concerts of many well-known singers were a huge success, attracting hundreds of millions of viewers.

Hong Kong and Taiwan concerts blowout, will the spring of mainland music fans be far away?

The technological innovation of online concerts enhances the audience's sense of experience, such as the virtual concert using XR technology to create an immersive performance for users with a film-level visual experience. Audiences can also participate in interaction through Bluetooth technology bracelets, making online concerts an independent and hot concert form.

However, online concerts also face some problems, such as whether they can continue to attract audiences due to the "nostalgia brand", and cannot replace the immersive interactive experience of offline concerts. In addition, platforms such as Douyin, Youtube, and QQ Music are using online concerts to promote their own business development, and the original intention of concerts may gradually drift away.

Hong Kong and Taiwan concerts blowout, will the spring of mainland music fans be far away?

Compared with online concerts, the livehouse performance format has gradually emerged in recent years. Originating in Japan, this small to medium-sized live performance space offers opportunities for original musicians and bands, and unlike the resident singers in bars or bars, there is more room for original music. In recent years, with the rise of music variety shows, original music has entered the public field of vision, and LiveHouse has also flourished. Data shows that in 2018, China's LiveHouse box office revenue was about 250 million, which increased to 375 million in 2019, and in 2021, it increased by 488% year-on-year, and the number of views increased by 326%.

Hong Kong and Taiwan concerts blowout, will the spring of mainland music fans be far away?

In addition, the advantages of LiveHouse are also relatively low ticket prices and close interaction between the audience and the artist, providing the audience with a unique viewing experience.

Although online concerts and LiveHouse have their own advantages, they cannot replace the immersive interactive experience of offline concerts. Therefore, many singers choose to take the route of overseas tours, starting from Southeast Asia and gradually expanding their international scope, because there are a large number of Chinese singers there

A fan group close to good language and culture. For example, AEG Asia has partnered with Wang Jiaer to announce the 2022-2023 MAGIC MAN World Tour, starting with Bangkok, Thailand, and then traveling to Malaysia, Singapore, London, Paris, France, and Dubai, United Arab Emirates. Zhang Yixing also launched the "Great Voyage II: The Unarrived Land" overseas tour, from Southeast Asia to North America, sharing a musical journey with fans around the world.

More domestic performances are about to resume, and most regions will be approved to hold large-scale concerts and large-scale gathering events from November. This brings long-awaited good news to domestic music fans.

To sum up, the epidemic has hit the concert industry hard, but in the face of various challenges, the industry has shown tenacious vitality. Emerging formats such as online concerts and LiveHouse provide audiences with more choices, but they do not replace traditional offline concerts. No matter what the form, the concert is satisfying the audience's musical enthusiasm and injecting new vitality into the music industry. With the gradual control of the epidemic, the concert industry will surely regain its strength, and the outstanding performances will be staged one by one. After all, music is an expression of human emotions, no matter what twists and turns we experience, music will always accompany us and add a lot of color to our lives.

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