From September 26th to October 2nd, the 2023 World Design Capital Conference (WDCC) was held in Shanghai with the theme of "Design Without Boundaries, Creating Vientiane". As a global consumer industry group rooted in China with 17 time-honored Chinese brands and a number of high-quality brands, Yuyuan Co., Ltd. participated in the exhibition again, showing the public the original charm of China with oriental life aesthetics as the core.
The reporter learned that the Yuyuan shares appeared in the industrial pavilion, bringing the original design works of many brands such as Shanghai Watch, Seagull Watch, E&O, WEI Blue Beauty, Old City God Temple and so on, covering all aspects of watches, handicrafts, cosmetics, catering and other products and packaging design, these works through the in-depth excavation of Chinese culture, combined with contemporary people's living habits and consumption preferences, bold design innovation, integration of tradition and fashion, leading a new lifestyle.
This time, one of the highlights of the Yuyuan Co., Ltd. exhibition area is the protection, inheritance and innovative application of Chinese culture represented by oriental life aesthetics.
Among them, the two major national watch brands under Yuyuan Co., Ltd., Shanghai Watch and Seagull Watch, can be described as a model of design innovation of time-honored brands. For example, Shanghai Watch's Fuxing Danqing series is inspired by the aesthetic characteristics of Gu Embroidery's "fusion of painting into embroidery", which integrates the paintings on the dial, and the disk screen selects the heavy rock stacked scenery in "A Thousand Miles of Rivers and Mountains" to reproduce the fun of thousands of miles away; The Han Xiongfeng Hussar General series of Seagull watches is based on Chinese history, with Han culture as the design entry point, and runs the "Chinese spirit" throughout.
Brands such as E&O Shou Artist show the exploration of a new lifestyle led by oriental aesthetics. For example, the latest design work, the Secret Porcelain Lotus Gift Box, was jointly launched by the proprietor Shouyi and the Suzhou Museum, and the design was inspired by the "Secret Color Lotus Bowl" of the Five Generations Yue Kiln, the treasure of the Suzhou Museum; In terms of practicality, the design appropriately retains the important steps in traditional tea ceremony culture such as water injection, brewing, and scooping tea, combined with modern people's pursuit of simple and convenient tea drinking habits, and the material of the body is selected crystal glass to prevent hot hands when brewing tea and drinking tea, which can be described as both fashion and practicality. This innovation makes the classics no longer out of reach, but truly into the lives of today's young consumers.
At the same time, the design masterpieces unveiled also include WEI's new Ming Dynasty Imperial Beauty series inspired by the cultural relics "Ming Wanli Blue and Phoenix Pattern Cover Box" in the collection of the Jingdezhen China Ceramics Museum, and the old City God Temple medicinal pear paste that follows a century-old formula and is designed to meet the consumption habits of modern people.
In addition to the excellent design works from various brands, the future important IP of Yuyuan Co., Ltd. "Yuyuan Manufacturing" was also revealed at this exhibition. It is reported that "Made in Yuyuan" - Yuyuan 7 dim sum design is based on the appearance of Yuyuan's time-honored original illustration series, with 7 different delicious dim sum, bringing consumers a "wonderful" experience of unboxing breakfast for a week.
In addition, as the vice president unit of Shanghai International Fashion Federation, Yuyuan Co., Ltd. and Shanghai International Fashion Federation will participate in the 2023 World Design Capital Conference through many rich and diverse forms.
On the evening of the Mid-Autumn Festival on September 29th, as the highlight of this year's World Design Capital Conference, the "Shanghai Milan-Twin Cities Pictures" fashion show made a stunning appearance at the main venue of Huangpu Riverside. The event was co-presented by the Shanghai International Fashion Federation and jointly presented by the Shanghai Design City Promotion Center and other organizations. And the 13th Shanghai Haute Couture Week was launched at the same time.