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Recently, one of the hot topics on social media is Cao Yunjin's free crosstalk performance for the audience on the online live broadcast platform. As an outstanding representative of the domestic crosstalk field, Guo Degang, the head of the Deyun Society, obviously feels a little tricky.
To talk about the relationship between Cao Yunjin and Guo Degang, we might as well recall some previous events. Although the grudges between the two are complicated, there is no doubt that Cao Yunjin has left the Deyun Society for many years. However, now Guo Degang is calling out Cao Yunjin in public, urging him to be careful, and even mentioning the need to limit his traffic on the live streaming platform. This raises the question, what exactly worries Guo Degang? He was adamantly opposed to live streaming by his disciples, but now he may be disrupted by this new method.
Compared with performance forms such as sketches, traditional crosstalk is already inferior in terms of promotion. Guo Degang has contributed a lot to the development of crosstalk art, and they represent the symbol of crosstalk culture. Therefore, the "free crosstalk" view proposed by Cao Yunjin in the online live broadcast involves many interests. Guo Degang once made it clear that he was not optimistic about performing crosstalk on the Internet, and put forward the proposition that "the audience should choose by themselves", implying that the audience should go to professional venues to watch crosstalk to obtain better artistic effects.
However, Cao Yunjin attracted a whopping 100,000 viewers in the live broadcast, which is enough to prove his popularity. If we think about it, we will see that it is not that the audience does not like crosstalk, but that they do not have enough time to travel to professional venues. When Cao Yunjin first started the live broadcast, he was questioned by the majority of netizens, and the live broadcast room was full of "traitor" remarks, and some people even sprayed him and forced him to close the live broadcast. However, there are also fans who firmly support him and encourage him to persevere. In just one month, he attracted a large number of fans on the live broadcast platform and also made a lot of money.
Someone once calculated in detail: the number of people online in his live broadcast room reached hundreds of thousands at the same time, and the highest number of views reached more than 5 million. Even without sponsorship, relying only on advertising and gifts, Cao Yunjin can earn 250,000 yuan per live broadcast. This figure is already considerable enough to exceed the annual income of many households. Earn 200,000 a day, 60 million a month, and as high as 1.8 billion a year. This is shocking, and it is this huge motivation that keeps him going live every day.
However, we have to think about how long the crosstalk he performs can last. The field of crosstalk is basically continuing the old terrier, with relatively few innovative jokes, and some of the more obscene jokes obviously cannot be performed in the live broadcast. This also raises the question of whether there will be resistance within the crosstalk industry. After all, his approach poses a certain challenge to traditional crosstalk.
As the largest unofficial crosstalk team, Deyun Society even asked the class owner Guo Degang to issue a flow restriction notice. So how can other smaller crosstalk teams survive? Will they also seek a way out in webcasts? This is a question that requires deep consideration. If all crosstalk switches to online live broadcasting, the cultural value of traditional crosstalk may decline, and the entire industry will become a mess, while facing resistance from all sides.
Cao Yunjin's current live broadcast format can be said to have reached its peak. However, it remains to be seen whether he will be able to maintain this state in the future. At the same time, Guo may need to rethink his strategy.
To sum up, the rise of Cao Yunjin in online live streaming has triggered deep thinking in the crosstalk industry. The conflict between tradition and innovation, culture and business, presents this field with major challenges and opportunities. Only on the road of continuous exploration and innovation can crosstalk art continue to be passed on, and both Guo Degang and Cao Yunjin will play an important role in this historic turning point.
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