Text/Leju Finance Fu Kui
"Revenue was 8.878 billion yuan, down 1.53% year-on-year, and net profit was 924 million yuan, up 3.67% year-on-year." This is the report card handed over by Gujia Home in the first half of 2023. Among them, in Q2 2023, the revenue will be 4.924 billion yuan, a year-on-year increase of 10.01%, and the net profit will be 524 million yuan, a year-on-year increase of 16.96%.
Behind the sharp rise in performance, it is inseparable from the concerted efforts of all categories. Data show that in the first half of 2023, Gujia home furnishing sofas achieved revenue of 4.326 billion yuan, bed products achieved revenue of 1.916 billion yuan, and customized products achieved revenue of 393 million yuan.
From a single product to today's entire category, every progress is inseparable from clear strategic guidance.
Nowadays, as the market enters the stock era, a new competitive landscape is quietly taking shape. Under the new situation, Gujia Home Furnishing closely follows the trend of the times, grasps the common needs of enterprises, distributors and consumers, and puts forward a new strategy of "one body, two wings, dual core development".
Gujia Home Furnishing said that Gujia has entered a new two-dimensional and multi-faceted competition pattern of "software + whole family", and while increasing dimensions, it is necessary to deal with the dynamic equilibrium and coordinated development of software and the whole family, and the complexity of the competitive landscape is increasing exponentially, which requires a clearer positioning of Gujia itself. Therefore, a new strategy of "one body, two wings, dual core development" came into being.
One is one main body, and the two wings are the breakthrough of integrated assembly business and the operation innovation of software categories. The operation innovation of software categories will focus on three aspects: commodity operation, user segmentation, and store format segmentation. The breakthrough of the integrated whole business will focus on three aspects: design-driven, delivery and installation, and full-category operation.
The new strategy is not only a positive response to the new situation and new pattern, but also a concrete implementation of the vision and development plan of Gujia Home Integrated Home Retail Operator, and a key measure to further explore how to better meet the diversified needs of users such as "one-stop service, good experience and high cost performance" based on the actual characteristics and comparative advantages of Gujia.
In the one-in-one two-wing strategy, the integration of the whole family is an important part.
In February this year, Gujia Home Furnishing released an integrated whole home model, focusing on user needs, constantly upgrading and expanding the whole family model, and creating a new model for the whole family model.
This model is progressing in an orderly manner, with the official announcement of world champion Ma Long as the "integrated whole family" product experience officer in May, and the replication of the national integration whole family conference in June.
Perhaps many people have questions, is this to be decorated? In this regard, Gujia Home Furnishing said that it will never decorate, but Gujia resolutely embraces the whole decoration and embraces the decoration enterprise, and works with the national excellent complete decoration enterprises to meet the diversified needs of users with a transformative, open and cooperative attitude, and work together to achieve higher industry goals centered on user value.
This initiative reflects the core of the integration of the whole home of Gujia. It is understood that the core of the integrated whole family is in empowerment, and its help system is reflected in six major sectors of "excellent display, strong operation, heavy training, help activities, doing bags, and increasing traffic". It is the responsibility and appointment to help the partners of the decoration enterprise to build an integrated sales capacity, and set a stage goal of 100 cities.
This move of Gujia Home not only provides better services for consumers and continuously empowers decoration enterprises, but also has been recognized by new and old distributors.
The new situation brings new challenges and opportunities, in the face of the new situation, Gujia Home Furnishing relies on years of experience to not be in danger, sort out a clear development strategy, and set a new benchmark for the industry.