According to the news released by Haval's official WeChat public account, the Haval 618 New Energy Car Purchase Festival was launched, and the purchase of the Haval Thunder Dragon series can enjoy a discount of 2,000 yuan to 8,000 yuan. It is worth noting that the two models of the Haval Thunder Dragon series have been on the market for less than a month.
On May 15, the Haval brand released a new energy strategy and launched a new new energy product Haval Thunder Dragon series. The brand's two models, the Thunder Dragon / Thunder Dragon MAX, were also launched at the same time, and both models were plug-in hybrid versions. Among them, Haval Thunder Dragon is positioned as a compact SUV, with a total of 3 models launched with a price range of 13.98-156,800 yuan. Positioned as a mid-size SUV, the Thunder Dragon MAX has launched three models with a price range of CNY 159,800 to CNY 179,800, making it the first model equipped with the Hi4 intelligent electric hybrid four-wheel drive system. According to the official earlier disclosure, at the end of the year, Thunder Dragon will also launch pure electric models, which will bring stronger competitiveness through the pure electric + plug-in hybrid power product matrix.
Not only has the Haval Thunder Dragon series launched a limited-time offer, but its entire Haval Big Dog series has also launched a limited-time cash promotion event. According to the promotional poster, from June 1 to June 30, the purchase of all models of Haval Big Dog can enjoy a cash discount of 12,000 yuan, and there is also a basic maintenance service of 12 times for 6 years. It is understood that at present, there are 19 models on sale under the Haval Big Dog series, with a price range of 11.99 to 167,900 yuan. If the official discount of 12,000 yuan is deducted, the price range of Haval Big Dog series models is 10.79-155,900 yuan.
Of course, in the context of the increasingly volatile car market in 2023, it is not surprising that Haval's Thunder Dragon series and Haval Big Dog have launched limited-time offers. As the sales pillar of Great Wall Motor, the Haval brand has not seen its sales after entering 2023. Relevant data show that the sales volume of the Haval brand in the first quarter was 125773 vehicles, down 24.58% year-on-year. In addition, Great Wall Motor's performance in the first quarter of this year was not satisfactory. According to relevant data, Great Wall Motor's revenue and profit in the first quarter showed negative growth, and Great Wall Motor's revenue in the first quarter was 29.039 billion yuan, down 13.63% year-on-year; the net profit attributable to the parent was 174 million yuan, down 89.34% from the same period last year; The net loss was 217 million yuan, down 116.65% from the same period last year. To this end, Great Wall has also made a series of adjustments to its brands.