On June 9, the much-anticipated BYD professional personalized brand F brand finally announced its official name - "Equation Leopard". Based on the growing personalized needs of consumers, the new brand explores more possibilities above "electricity", and creates a "personalized life body" through BYD's professional new energy "Leopard" technology to awaken everyone's inner instincts.
The wonderful combination of "equation" and "leopard" means "to solve the personalized transformation of cars and users' lives with the professional wisdom and spirit of exploring the digital world". "Equations" represent standards and rules, while "Leopard" is reminiscent of wild and agile. The fusion and collision of the two stimulates a unique brand color, embodying Fang Leopard's bold thinking and exploration of the future car form and car life.
When consumers' demand for automobiles, from "just need" to "lifestyle", BYD relies on the forward-looking layout of industry leaders and the strong strength of self-reliance and self-improvement of core technologies of the whole industry chain, empowering Equation Leopard's more professional and exclusive "leopard power" technology in the field of personality, with professional standards and focusing on pure new energy technology platform, to create more extreme, unique and free new species products, and create a free, pleasant, sincere and upward lifestyle.
In terms of brand positioning, Equation Leopard is between Denza and Admiration, which is the key layout of BYD's "from home to luxury, from public to personalized" coverage. Its products will also cover professional new energy models with SUVs, sports cars and other categories, the first product (SF) positioning hard plug-in hybrid SUV, focusing on off-road and other scenarios, with 2316 four elements (2 motors, 3 locks, 1 new off-road platform, released in June), peak output of more than 500kW, comprehensive range of 1200km, equipped with Yunji intelligent body control system, estimated price of 400,000-600,000 yuan.