On June 8, at the SHO Future Maritime Forum, Du Hua, founder and CEO of Lehua Entertainment, revealed that Lehua has established an AI technology company, and said, "About half a year ago, I especially wanted to make many artists of the company into digital people, but all the artists were opposed, everyone didn't know what it looked like, I made a sample of Huahuazi digital people." It has indeed replaced a lot of my work, such as shooting short videos and live broadcasts, and I don't play by myself. This news has attracted the attention of many netizens.
It can indeed be found from the Tianyan inspection that on May 29, Beijing Leyu Intelligent Technology Co., Ltd. was established with a registered capital of 3 million yuan, the legal representative is Sun Yiding, and the chairman is Du Hua. The company's business scope includes artificial intelligence industry application system integration services, digital cultural creative software development, Internet data services, artificial intelligence application software development, performance brokerage, building intelligent system design, etc. The equity panorama shows that the company is jointly held by Tianjin Yihua Management Consulting Co., Ltd. and Nanjing Silicon-based Intelligent Technology Co., Ltd., a subsidiary of Lehua.
From the past promotion trend of Lehua Entertainment, this company does have great enthusiasm for digital technology, the previous launch of virtual idol enough A-SOUL has caused a lot of discussion, the virtual idol girl group is also one of the few very out of the circle virtual idol groups in China, with its own efforts to support Lehua Entertainment's pan-entertainment business, in the peak of 2021 business reached 37.87 million, gross margin of 77.7 &, good results. However, after the "dormancy" incident of A-SOUL member Jiale appeared, not only did A-SOUL fans no longer want to consume, but other virtual idols were also more or less affected.
After the virtual idol, Lehua began to push digital people, and Lehua's influential stars did not be digitally humanized, but some artists with relatively small influence were digitally humanized. On June 1, some netizens brushed the live broadcast of AI Chen Xinwei on a short video platform, and Lehua's artist Chen Xinwei debuted in the draft of "Youth Has You Season 2", and is currently mainly active in some variety shows. The netizen commented that "Lehua is doing this... It's weird. In the live broadcast recording, netizens in the barrage area also generally felt very strange and funny, the mouth shape and speech voice were quite right, the mechanical sense was relatively strong, and the degree of violation was high, "It's really funny and embarrassing." ”
At the end of May, Du Hua created a digital person "Hua Huazi" based on himself appeared in the live broadcast room of a short video platform, causing controversy among netizens, although Du Hua believes that digital people do replace a lot of their own work, short videos, live broadcasts do not need to go into battle by themselves, but the audience does not seem to be very optimistic about digital human live broadcasts, on the one hand, the AI technology used by Lehua is not yet mature, and the "Hua Huazi" in the live broadcast room is questioned to be AI cutout to change faces, obvious joints can be seen on the neck, and the characters' expressions are stiff. On the other hand, some viewers think that using digital people to sell goods is a bit too perfunctory, and there is no desire to buy at all.
In the past two years, Lehua Entertainment has begun to emerge in the live broadcast industry, not only Du Hua himself brushed his face in various live broadcast rooms to bring goods, but also opened his personal debut on March 18, many artists came to help drain traffic, perhaps because of this, some netizens also asked, will the final trend of "artificial intelligence + stars" be the live broadcast room?
Yangtze Evening News|Purple Cow News Reporter Shen Zhao
Proofreading by Xu Heng